The Newest Personalised Radio App for BMW and MINI Drivers: On-Demand Entertainment with Stitcher Smart Radio

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptations have been made to cater for the UK market.

Munich. Beginning today, owners of BMW models equipped with the Apps option and MINI models equipped with MINI Connected can enjoy a fully integrated Stitcher SmartRadio™ app experience in their vehicle. Stitcher SmartRadio is the mobile leader in on‐demand news, entertainment, sports and talk radio delivering over 10,000 radio shows and live stations to customers around the globe.

 BMW and MINI owners can create their own personal talk radio station experience with the freshest episodes from the latest on‐demand news, entertainment, sports, talk and live radio programmes streamed directly to their vehicle’s infotainment system via the Stitcher SmartRadio app on their iPhone.

 In addition to creating stations that run the programs users already know and like, a special feature helps users discover new content.  Known as the Smart Station, this feature recommends other programmes listeners may like, based on their personal preferences automatically identified by existing program selections.

“Our app concept allows our customers to download the same services to their car that they use on their smartphone – simply by downloading the free app,” said Dimitri Meulaping Feyou, Product Manager, Entertainment at the BMW Group AppCenter.

 With a 5-star customer rating and over 7 million downloads, Stitcher SmartRadio is one of the most popular apps around. It has won numerous awards including being named a PC World “Best App of 2012” and an Apple “Top 5 News App”.

“More people than ever are listening on the go,” said Noah Shanok, CEO of Stitcher. “Over a third of our users are listening in the car. We’re proud to partner with BMW and MINI to deliver the best listening experience for drivers everywhere”.

The app can be downloaded free of charge from the Apple App Store and can be used worldwide in BMW models equipped with the Apps option and MINI models equipped with the MINI Connected option. 

BMW and MINI Apps.
The BMW Apps option offers extensive, application-based integration of the Apple iPhone into BMW models, allowing “BMW Apps-ready” applications to be seamlessly downloaded into the car, where they can be operated easily and intuitively using the iDrive system.

In MINI models, the Apple iPhone can be integrated into the vehicle’s existing infotainment system using MINI Connected. Thanks to extensive functionality, flexibility to easily incorporate updates and “MINI Connected-ready” apps like Stitcher, MINI customers can stay connected with the latest and greatest services and further enrich their driving experience.