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PressClub United Kingdom · Article.

BMW announces the latest edition to its lifestyle collection – The BMW P.R.A.M.

Mon Apr 01 13:39:52 CEST 2013 Press Release
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With a royal baby due this summer, BMW is proud to announce the launch of the limited edition BMW P.R.A.M. (Postnatal Royal Auto Mobile).

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Chris Overall
BMW Group

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Author.

Chris Overall
BMW Group

With a royal baby due this summer, BMW is proud to announce the launch of the limited edition BMW P.R.A.M. (Postnatal Royal Auto Mobile). 

 

Fitted with a Nurse-Assisting Petrol Powered Injection Engine (N.A.P.P.I.E) and award-winning EfficientDynamics technologies, including active aerodynamics and low rolling-resistance tyres, for those who are ‘too posh to push’. With a choice of two or four-wheel drive it rides as smoothly on the polo field as it does down the Mall.

 

Available exclusively in Princess Pink and Royal Blue, this soft-top convertible is the latest innovation from the Forschunges und Narren division.  The BMW P.R.A.M comes complete with air conditioning, and paparazzi-proof hood as standard. 

 

On sale in showrooms from April 1, 2013, the price is available on request.  To book a test drive contact Joe King, Head of Postnatal Innovation, on 0800 0936161 or Joe.King@bmw.co.uk.

 

 

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CO2 emission information.

Fuel consumption, CO2 emission figures and power consumption and range were measured using the methods required according to Regulation VO (EC) 2007/715 as amended. They refer to vehicles on the German automotive market. For ranges, the NEDC figures take into account differences in the selected wheel and tyre size, while the WLTP figures take into account the effects of any optional equipment.

All figures have already been calculated based on the new WLTP test cycle. NEDC figures listed have been adjusted to the NEDC measurement method where applicable. WLTP values are used as a basis for the assessment of taxes and other vehicle-related duties which are (also) based on CO2 emissions and, where applicable, for the purposes of vehicle-specific subsidies. Further information are available at www.bmw.de/wltp and at www.dat.de/co2/.
 

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