BMW extends presence on eBay into aftersales market

Marking two years of partnership with eBay, BMW is now driving change in the aftersales market with the launch of a Value Service page. The new page promotes the fixed priced servicing programme for selected BMW models, making it even easier for customers to find good value and excellent service with BMW Dealers.

Since going live the Value Service page – which shows servicing prices for selected 3 Series, 5 Series and X5 models, starting from £139 for an E46 Engine Oil Service - has received thousands of visits and helped to drive footfall into BMW dealerships.

Two years ago BMW became the first car manufacturer to partner with eBay and open a Direct Store on the platform, selling new and fixed price goods direct to customers. Through BMW’s Direct Store, which attracts on average 45,000 unique visitors each month, you can buy and browse more 6,000 Genuine BMW items, including the Black BMW M Performance Kidney Grilles as seen on the 2013 eBay Motors Team BTCC cars.

Andy Wilde, Aftersales E-Commerce Manager at BMW Group UK, said: "Two years ago we embarked on an exciting journey with eBay to offer our customers an online experience which enabled them to easily browse and shop for BMW products. The eBay environment provides perfect access to a customer base which can tend to be disengaged with our Dealer Network. By working closely with eBay, we have been able to optimise dialogue with this audience and offer relevant products, conveniently delivered to their door. The addition of a Value Service page provides an ideal opportunity to educate BMW owners within the eBay environment about this great offering.”

Justin Lovric, Senior Strategic Advertising Sales Manager, Automotive, eBay UK, commented: “Consumer shopping behaviour continues to dramatically change, with the lines between on and offline becoming increasing blurred. The automotive sector is no exception and with an average of 4 million monthly searches for BMW and 19 million unique users visiting eBay in the UK and Ireland every month, online clearly offers car brands a huge opportunity to reach and engage with consumers during the shopper journey.”

BMW’s partnership with eBay doesn’t end online, as the eBay Motors BMW 125i M Sport BTCC touring car continues to contest the 2013 BTCC Series. The car built by West Surrey Racing is supported by BMW Aftersales with parts supplied throughout the season, many of which are available to buy through the official BMW eBay store.

Ends

Notes to Editors

About BMW Value Service

BMW Value Service and M Value Service are programmes of all-inclusive and highly competitive service prices for selected BMW 3 Series, 5 Series and X5 models. All work is carried out by BMW Trained Technicians using BMW Approved Consumables and Genuine BMW Parts, which come with a two-year dealer warranty. You will also benefit from a complimentary wash and vac as part of the service. The result? Outstanding quality and complete peace of mind at a remarkably competitive price.

About eBay Advertising

eBay delivers the world’s largest online marketplace to customers via any connected device, connecting people with the things they need and love.

Founded in 1995 and opening in the UK in 1999, eBay has almost 19 million unique visitors per a month in the UK and Ireland.   Around 70% of listings are for new, fixed-price items and the UK site is home to more than 100 top brands and retailers, as well as over 190,000 business sellers. 

eBay Advertising enables brands, advertisers and agencies to target this huge audience through a wide range of on-site advertising opportunities across eBay’s international network of online marketplace sites.

eBay Advertising’s clients include House of Fraser, BMW and Philips.

The BMW Group

The BMW Group is the leading premium manufacturer of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 28 production and assembly facilities in 13 countries and has a global sales network in more than 140 countries.

In 2012, the BMW Group sold about 1.85 million cars and more than 117,000 motorcycles worldwide. The profit before tax for the financial year 2012 was euro 7.82 billion on revenues amounting to euro 76.85 billion. At 31 December 2012, the BMW Group had a workforce of 105,876 employees.

The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last eight years.

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