PressClub United Kingdom · Article.
Innovative technology for typical MINI driving pleasure.
Mon Sep 30 00:00:00 CEST 2013 Press Release
The latest innovations in drive-train, chassis and safety will see future MINI models build on their segment-leading position.
Press Contact.
Chris Overall
BMW Group
Tel: +447815370990
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Author.
Chris Overall
BMW Group
The latest innovations in drive-train, chassis and safety will see
future MINI models build on their segment-leading position.
Since 1959, the unmistakable go-kart feeling has been at heart
of the British marque’s DNA. Today, every member of the MINI family
has the combination of agile handling, exemplary efficiency,
contemporary comfort and uncompromising safety. With the typical
innovative strength expected from a premium manufacturer, MINI seeks
to set standards for the future in developing vehicles and
technologies that transform driving into a unique experience.
A new generation of engines is now about to optimise the balance
between driving thrills and fuel consumption yet again. Future MINI
models will be the first to use both three and four-cylinder engines,
not only covering a broader performance spectrum, but also setting new
standards in terms of output, performance, comfort and reliability.
The quality of the new engines is a direct result of the unique
development expertise of the BMW Group in the area of drive
technology. Thanks to the brand and model-specific design, they have
performance characteristics synonymous with the MINI driving experience.
The advances achieved by MINI in the area of drivetrain
technology are characterised by the consistent further development of
tried-and-tested design principles and the integration of innovative
technology. Both in terms of design and in the coordination of all
chassis variant, MINI developers will continue to emphasise sporty,
agile handling.
In addition, MINI will introduce electrically adjustable dampers
for the first time. The electric control of the damper valves will
make it possible to vary the nature of responsiveness to uneven road
surfaces. Two characteristic curves will be available for damper
adjustment that can be activated at the flip of a switch. Depending on
the driver’s preferences, a decidedly sporty drivetrain setting or
something more balanced and comfortable can be selected.
Ends
The BMW Group
The BMW Group is the leading
premium manufacturer of automobiles and motorcycles in the world with
its BMW, MINI and Rolls-Royce brands. As a global company, the BMW
Group operates 28 production and assembly facilities in 13 countries
and has a global sales network in more than 140 countries.
In 2012, the BMW Group sold about 1.85 million cars and more
than 117,000 motorcycles worldwide. The profit before tax for the
financial year 2012 was euro 7.82 billion on revenues amounting to
euro 76.85 billion. At 31 December 2012, the BMW Group had a workforce
of 105,876 employees.
The success of the BMW Group has always been built on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy. As a result
of its efforts, the BMW Group has been ranked industry leader in the
Dow Jones Sustainability Indexes for the last eight years.
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MINI Press Office Contacts:
Chris Overall MINI Media
Relations Executive
Tel: 01344 480739 Email: Chris.Overall@mini.co.uk
Piers Scott General Manager, Product
and Internal Communications
Tel: 01344 480113 Email: Piers.Scott@bmw.co.uk
Media website: www.press.bmwgroup.co.uk