PressClub United Kingdom · Article.
The new MINI driver assist systems.
Thu Oct 10 23:55:00 CEST 2013 Press Release
Intelligent networking between the MINI, the driver and the outside world create new ways to enhance driving pleasure, extend the range of comfort functions and provide the latest services in the area of in-car infotainment. Since its launch, MINI Connected has been marketing leading in the area of in-car technology, pioneering access to apps and services to both assist and entertain driver and passengers.
Press Contact.
Chris Overall
BMW Group
Tel: +44-1252-92-1809
send an e-mail
Intelligent networking between the MINI, the driver and the outside
world create new ways to enhance driving pleasure, extend the range of
comfort functions and provide the latest services in the area of
in-car infotainment. Since its launch, MINI Connected has been
marketing leading in the area of in-car technology, pioneering access
to apps and services to both assist and entertain driver and passengers.
In future models MINI will roll out a number of innovative
driver assist systems that also use intelligent networking for the
exchange of information between driver and vehicle. The new functions
transform the MINI more than ever into its driver's assistant and
offer innovative comfort and safety technology.
When it comes to the development and configuration of new driver
assist systems, MINI exploits the BMW Groups' worldwide leadership in
innovation in this area. Networking technology has been used for the
targeted exchange of information between driver, vehicle and the
outside world for more than 40 years. Innovations like the radar-based
distance warning device (1972), the world's first on-board computer
with exterior temperature display (1980), the first navigation system
fully integrated in the vehicle from a European manufacturer (1994)
and first Emergency Call system, still unique to this day, first
introduced in 1997, are among the milestones set by the company in
this area. As early as 2007, interface technology for integrating the
Apple iPhone in the MINI operating system was introduced. Since 2011,
additional online-based functions can be integrated in the MINI
Connected package with the help of apps.
The MINI head-up display helps the driver concentrate on what is
happening on the road by displaying relevant information right in the
driver's line of vision. This can be seen quickly and conveniently
without having to take your eyes off the road. The collision warning
and pedestrian warning systems, including city braking function make
it easier to avoid dangerous situations, particularly in city traffic.
The MINI parking assist feature offers maximum comfort in searching
for and using parking spaces, while the reversing camera gives drivers
a better view when manoeuvring.
Other innovations in the driver assist systems for MINI include
the video-based speed and distance control which automatically keep a
safe distance from the vehicle in front, and the speed limit
information system, which detects and displays speed limits as they
apply to the current section of road. This system is supplemented by
the no passing display and traffic sign memory functions. The digital
headlight assist function contributes to optimum visual conditions
when driving at night. This system helps the driver use the full range
of headlight functions. Oncoming traffic and preceding vehicles are
registered by a camera, while automatic switching to dimmed headlights
avoids causing a nuisance for other drivers.
Ends
The BMW Group
The BMW Group is the leading
premium manufacturer of automobiles and motorcycles in the world with
its BMW, MINI and Rolls-Royce brands. As a global company, the BMW
Group operates 28 production and assembly facilities in 13 countries
and has a global sales network in more than 140 countries.
In 2012, the BMW Group sold about 1.85 million cars and more
than 117,000 motorcycles worldwide. The profit before tax for the
financial year 2012 was euro 7.82 billion on revenues amounting to
euro 76.85 billion. At 31 December 2012, the BMW Group had a workforce
of 105,876 employees.
The success of the BMW Group has always been built on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy. As a result
of its efforts, the BMW Group has been ranked industry leader in the
Dow Jones Sustainability Indexes for the last eight years.
www.bmwgroup.com
Facebook: http://www.facebook.com/BMWGroup
Twitter: http://twitter.com/BMWGroup
YouTube: http://www.youtube.com/BMWGroupview
Google+: http://googleplus.bmwgroup.com
MINI Press Office Contacts:
Chris Overall MINI Media
Relations Executive
Tel: 01344 480739 Email: Chris.Overall@mini.co.uk
Piers Scott General Manager, Product
and Internal Communications
Tel: 01344 480113 Email: Piers.Scott@bmw.co.uk
Media website: www.press.bmwgroup.co.uk