PressClub United Kingdom · Article.
Highlight in matt: MINI now with exclusive Frozen Black metallic paint finish.
Thu Oct 17 23:55:00 CEST 2013 Press Release
Striking body colour available in limited edition for the MINI Countryman and the MINI Paceman - elaborate surface treatment highlights the powerful proportions of the two models.
Press Contact.
Chris Overall
BMW Group
Tel: +44-1252-92-1809
send an e-mail
Note: This press release was originally issued by MINI Global
Communications and has not been adapted for the UK market.
MINI is extending its program of exterior paint finishes for
current models to include an exclusive new variant. Frozen Black
metallic paint is now available as a limited edition colour for the
top of the range MINI Countryman and MINI Paceman models. This
innovative paint which has a textured, shimmering matt finish, gives
the car a striking and expressive appearance. The new colour and
finish is available for the MINI Cooper S Countryman, MINI Cooper SD
Countryman, MINI Cooper S Paceman, MINI Cooper SD Paceman, MINI John
Cooper Works Countryman and MINI John Cooper Works Paceman.
The Frozen Black metallic paint finish is created using a
complex manufacturing process exclusive to the BMW Group. This special
painting procedure, which involves not just innovative technology but
also a high level of manual craftsmanship, is now being applied for
the first time by Austrian production partner Magna Steyr in Graz
where the MINI Paceman and MINI Countryman are produced. The special
surface treatment encompasses the base layer for grip and corrosion
protection, the colour layer as well as the clear lacquer finish which
has added silicates to create the matted impression as well as the
velvet effect which can be seen and felt.
Attached exterior parts such as the model-specific front and
rear aprons and the exterior mirror caps are finished separately in
the paint finish Frozen Black metallic. Due to the labour intensive
process used to apply this exclusive body colour during production it
is limited to a restricted number of cars.
Frozen Black metallic is of the same high quality as the other
paint finishes available for MINI in terms of abrasion resistance and
colour fidelity. The finish is completely weather resistant and car
wash resistant, however hand washing does require special care as spot
cleaning of the surface using wax or polish can leave an unwanted
gloss effect. For this reason the BMW Group offers care products
developed specially for treating the Frozen Black metallic paint finish.
The BMW Group
The BMW Group is the leading premium manufacturer of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 28 production and assembly facilities in 13 countries and has a global sales network in more than 140 countries.
In 2012, the BMW Group sold about 1.85 million cars and more than 117,000 motorcycles worldwide. The profit before tax for the financial year 2012 was euro 7.82 billion on revenues amounting to euro 76.85 billion. At 31 December 2012, the BMW Group had a workforce of 105,876 employees.
The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
Further information about the BMW Group can be found here:
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MINI Press Office Contacts:
Chris Overall MINI Media
Relations Executive
Tel: 01344 480739 Email: Chris.Overall@mini.co.uk
Piers Scott General Manager, Product
and Internal Communications
Tel: 01344 480113 Email: Piers.Scott@bmw.co.uk
Graham Biggs Corporate Communications Director
Tel: 01344 480109 Email: Graham.Biggs@bmw.co.uk
Media website: www.press.bmwgroup.co.uk