MINI EXPLORES FUTURE OF MOBILITY WITH MAJOR EXHIBITION OPENING TODAY AT LONDON DESIGN FESTIVAL

• Artists suggest that cars of the future will be like living organisms
• Vacuum-packing installation prepares visitors for space travel
• World-first stained-glass car on the Dezeen and MINI Frontiers stand

MINI Today marks the opening of ‘Dezeen and MINI Frontiers: The Future of Mobility’, an exhibition at designjunction, London, which explores how design, technology and science are coming together to shape the future of travel.

Visitors to designjunction, a flagship venue at London Design Festival (13 – 21 September), will see six of the UK’s most progressive designers come together to celebrate a collaboration between MINI and the online design magazine, Dezeen. The designers include Pernilla Ohrstedt, Matthew Plummer-Fernandez, Dominic Wilcox, Alexandra Daisy Ginsberg, Lucy McRae and Keiichi Matsuda.

The designers come from a variety of disciplines, including performance arts, biology, architecture and film making – but whether it is a stained-glass car or a vacuum-packing installation, each designer has taken design inspiration from the new MINI Hatch.

Visit the Dezeen and MINI Frontiers exhibition at designjunction, The Sorting Office, 21 – 23 New Oxford Street 18 – 21 September 2014. Tickets are £8 in advance and available from £10 on the door.

Cars of the future to behave like living organisms

Daisy Ginsberg combines design with synthetic biology.  Her belief is that car manufacturers will increasingly use natural or genetically modified materials in car design. “They already use natural plastics like chitin”, she says. According to Ginsberg’s research, cars of the future could be just like living organisms, mutating to suit the requirements of the driver and adapting to the surrounding environment.

World’s first stained-glass car, with a bed inside

Inventor Dominic Wilcox takes the safety guarantee of driver-less cars and demonstrates the scope for creative car design. As such, Wilcox has made a car entirely of stained glass, inspired by the windows of Durham Cathedral. As glass becomes increasingly ubiquitous in technology, Wilcox’s work implies that the cars of the future could even become entirely responsive vehicles.

Cars digitally personalised with augmented reality

Designer Keiichi Matsuda showcases a short film which shows the possibilities of augmented reality in the future, including how digital traffic information and road signs, which are personal to each driver, could be super-imposed onto cars. With augmented reality apps currently in use and the intelligent contact lens already in development, Matsuda’s future is not far away.

Vacuum-packing installation prepares people for space travel

Lucy McRae is a body architect who has trained in classical ballet and interior design.  Her installation piece is a speculative vacuum chamber in which participants’ bodies are prepared for space travel.  McRae’s idea is based upon the knowledge that astronauts can suffer from osteoporosis, a symptom of zero gravity environments.  As space travel is sure to become more commonplace over the coming century, her design aims to contend with this issue.

Travelling virtually to new places

Pernilla Ohrstedt focuses her research on 3D mapping of cities.  She believes that with technology already being used by Google Maps, people will be able to map whole cities with up-to-date 3D images and therefore travel virtually through these destinations, rather than visiting them in person. Ohrstedt has also designed the exhibition space at designjunction, in partnership with ScanLab, and her design is incorporated within it.

Super-intelligent ‘bobblehead’ that personalises driving

Matthew Plummer-Fernandez has imagined and designed the first interactive bobblehead. His concept is inspired by the commonplace dashboard figurines which, in the future, could become a driver’s intelligent companion: they can be connected to the car’s GPS, can offer tips to the driver according to driving style and speed, and can act as speakers for a hands-free phones.  These ‘bobbleheads’ can store the information and be transported to a different vehicle, thus ensuring that every driving experience is bespoke.

This year MINI launched the New 3-Door Hatch, which pays design tribute to the classic Mini launched in 1959, but boasts the technology, power and space every 21st century motorist is looking for. As the design inspiration for the six artists, the New MINI Hatch is at the heart of the Dezeen and MINI Frontiers exhibition.

Dezeen and MINI Frontiers is a yearlong collaboration that has seen the first man-made leaf and a flying dress, Volantis, for Lady Gaga. All this and more at: www.dezeen.com/minifrontiers

Ends

The BMW Group
The BMW Group is the leading premium manufacturer of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 28 production and assembly facilities in 13 countries and has a global sales network in more than 140 countries.

In 2013, the BMW Group sold around 1.963 million cars and 115,215 motorcycles worldwide. The profit before tax for the financial year 2012 was €7.82 billion on revenues amounting to €76.85 billion. As of the 31 December 2012, the BMW Group had a workforce of 105,876 employees.

The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

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