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The BMW i8 crowned UK Car Of The Year
Fri Feb 27 10:24:08 CET 2015 Press Release
A consecutive win for BMW, retaining the title of UK Car of the Year with the BMW i8; Growing list of UK accolades for BMW i8 including TopGear Car of the Year; 450 customers now with cars and a nine month waiting list; BMW i3 sales now totalling 1,860 in the UK and 19,256 globally
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BMW’s multi-award winning plug-in hybrid sports car, the i8, has been crowned UK Car of the Year for 2015. Having fought off stiff competition to the title of Performance Car of the Year, the four-seat technological tour de force also won the overall vote. The win heralds back to back wins for BMW and its ‘I’ car programme as the BMW i3 was awarded UK Car of the Year in 2014. The BMW i8 was also recently named as Top Gear Car of the year.
Launched in 2014, the UK Car of the Year Awards are judged by 27 of Britain’s most-read motoring journalists. Each judge uses their expertise to pick out the top performer in 12 vehicle categories, before deciding the overall winner from their favourites in each class.
The UK has quickly become Europe’s biggest market for i8 sales with 450 registrations so far. There is currently a 9 month waiting list for car. The sister BMW i3 is also a sales success with the 1,860 car sold in the UK since its November 2013 launch.
BMW has also launched its Pure Impulse programme which includes unique experiences and preferential access to exclusive events purely for its i8 customers.
Craig Thomas, UK COTY judge, said of the BMW i8: “Just as the i3 helped redefine electric vehicles, so the i8 is helping to redefine what a sports car is, in a world attempting to reduce its dependence on fossil fuels. The pairing of a three-cylinder engine and electric motor gives mind-boggling headline economy and emissions figures, while it makes few compromises in the driving department.”
Graeme Grieve, BMW UK CEO, commented: “The BMW i8 is the culmination of many years of investment, hard work and commitment to creating the world's most progressive sports car. With our first two BMW i vehicles – the i3 and i8 – being named consecutive UK Car of the Year winners, our technology strategy is being recognised as truly game changing for the car industry.”
For further information please contact:
Lauren Prema BMW Media Relations Executive
Tel: 01252 921772 Email: Lauren.Prema@bmw.co..uk
Gavin Ward BMW Media Relations
Tel: 01252 921261 Email: Gavin.Ward@bmw.co.uk
Piers Scott General Manager for Product and Internal Communications
Tel: 01252 921 265 Email: Piers.Scott@bmw.co.uk
Graham Biggs Corporate Communications Director
Tel: 01252 921256 Email: Graham.Biggs@bmw.co.uk
The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 30 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2014, the BMW Group sold approximately 2.118 million cars and 123,000 motorcycles worldwide. The profit before tax for the financial year 2013 was € 7.91 billion on revenues amounting to approximately € 76.06 billion. As of 31 December 2013, the BMW Group had a workforce of 110,351 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
Media website: www.press.bmwgroup.co.uk
Customer website: www.bmw.co.uk