PressClub United Kingdom · Article.
BMW i launches limited edition i3 inspired by MR PORTER
Tue Feb 16 15:37:36 CET 2016 Press Kit
• Special edition BMW i3 based on the timeless design of a tuxedo • Individually painted by master craftsmen • Includes an exclusive MR PORTER essentials travel kit
Press Contact.
Chris Overall
BMW Group
Tel: +44-1252-92-1809
send an e-mail
BMW i has partnered with MR PORTER.COM, the award-winning online
destination for men’s style, to design and produce a one-of-a-kind,
limited edition BMW i3.
Inspired by timeless style and enriched with contemporary
features, the design teams from both BMW i and MR PORTER have combined
their expertise to create a sleek and sophisticated car with a very
unique aesthetic.
Reminiscent of the classic tuxedo, one of the most stylish
garments in menswear, the limited edition BMW i3 comes with an elegant
exterior in tuxedo blue specially developed for this version.
Distinctive features on each of the numbered editions have been
handcrafted to ensure a completely unique finish, much like in
made-to-measure tailoring: the individual painting, and the white
accent running the length of the chassis – which can be associated
with the pinstripe suit – are hand painted by master craftsmen.
Stefan Ponikva, Head of BMW i Brand Management said: “The BMW i3
represents the effortless merging of sustainability and cutting-edge
style. Our dedication to technological innovation, superior quality
and first class design concepts that go beyond the ordinary, meant
this collaboration with MR PORTER captured our imagination instantly.”
“At MR PORTER we give our customers the global best in men’s
style across many categories, so this collaboration with BMW, the best
in class in the automotive industry, felt like a bold but natural
step. We relish the opportunity to be first to market for projects
such as this,” said Mr Toby Bateman, Managing Director, MR PORTER.
Running on electric power and therefore emission-free, the MR
PORTER-inspired BMW i3 offers the same award-winning driving
experience – sporting driving characteristics and excellent agility,
while being near-silent in motion.
The BMW i3 generates an output of 170hp, with peak torque of
250Nm on demand instantly. This allows the BMW i3 to sprint from zero
to 37mph in a mere 3.7 seconds and zero to 62mph in just 7.2 seconds,
while the lithium-ion battery gives a range of 80 –100 miles in
everyday driving. This rises by approximately 15 per cent in ECO PRO
mode and by the same again in ECO PRO+ mode.
The car comes complete with a MR PORTER Essentials Travel Kit
that consists of a BMW i leather holdall and four items exclusive to
MR PORTER: a black and white London undercover umbrella, a special
edition Leica camera, Cutler & Gross sunglasses, Lock & Co
bowler hat and a bespoke edition of Phaidon City Guide Book.
To celebrate MR PORTER’s fifth anniversary a limited number of
BMW i3 cars will be available to purchase in the UK. It will be priced
at £43,500 OTR and orders can be placed from 18th February 2016 from
the website below.
Customers can sign up and register interest at: http://www.mrporter.com/mens/designers/bmwi
Ends
The BMW Group
With its three brands BMW, MINI
and Rolls-Royce, the BMW Group is the world’s leading premium
manufacturer of automobiles and motorcycles and also provides premium
financial and mobility services. As a global company, the BMW Group
operates 30 production and assembly facilities in 14 countries and has
a global sales network in more than 140 countries.
In 2015, the BMW Group sold approximately 2.247 million cars and
nearly 137,000 motorcycles worldwide. The profit before tax for the
financial year 2014 was approximately € 8.71 billion on revenues
amounting to € 80.40 billion. As of 31 December 2014, the BMW Group
had a workforce of 116,324 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
Facebook: http://www.facebook.com/BMWGroup
Twitter: http://twitter.com/BMWGroup
YouTube: http://www.youtube.com/BMWGroupview
Google+: http://googleplus.bmwgroup.com
About MR PORTER.COM
MR PORTER
launched in February 2011 and has established itself as the
award-winning global retail destination for men’s style, combining
unparalleled product offering from the world’s best menswear brands
including Brioni, Givenchy, Gucci, Lanvin, ACNE Studios, Burberry
Prorsum, Paul Smith, Slowear, and Saint Laurent alongside fine
watches, over 32 specialist grooming brands and most recently MR
PORTER SPORT – a dedicated sport and performance category that
encompasses technical and stylish wares suited to nine disciplines. MR
PORTER publishes unmatched content through its weekly shoppable
digital magazine, The Journal and its bi-monthly newspaper, The MR
PORTER Post, both powered by MRPORTER.COM. MR PORTER champions
unparalleled customer service with express worldwide shipping to more
than 170 countries including same-day delivery to New York and London
and next day delivery to the UK, US, Germany and France, a seamless
shopping experience across mobile, tablet, desktop, email and
telephone, signature white and black packaging, easy returns and a
multi-lingual customer care and personal shopping team that are
available 24/7, 365 days a year.
www.mrporter.com
For further information please contact:
Gavin Ward BMW Media
Relations Manager
Tel: 07815 371512
Email: Gavin.Ward@bmw.co.uk
Rachel Newman Account
Director iris PR
Tel: 0207 9228190
Email: Rachel.Newman@iris-worldwide.com