PressClub United Kingdom · Article.
MINI RAISES THE ROOF WITH EXCLUSIVE LIMITED EDITION CONVERTIBLE
23.02.2016 Press Release
•MINI UK launches limited edition MINI Convertible, MINI Open 150 Edition •Only 150 models available •Exclusive leather upholstery and paint combination, exclusive dash plaque •Chili Pack and Media Pack including LED headlights and satellite navigation offered as standard •MINI Rain Warner function available as standard •Available to order from March 2016
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To celebrate the upcoming launch of the new MINI Convertible, MINI has unveiled a limited edition model, MINI Open 150 Convertible Edition.
Launched in the UK only, just 150 of the exclusive model will be available to order from March 2016.
Exclusive to the interior of MINI Open 150 Edition is the new Leather Chester Malt Brown upholstery. On the dashboard is a specially designed Open 150 Edition plaque and door entry strips also hold the unique Open 150 Edition badge.
MINI Open 150 Convertible Edition comes packed with standard equipment, including heated seats, MINI Yours Soft-top and 18” MINI Yours Alloys. Chili Pack and Media Pack are also standard on MINI Open 150 Edition, featuring a number of popular options including satellite navigation and LED headlights.
The MINI Rain Warner function and MINI Always Open Timer have been developed exclusively for MINI Convertible and are available as standard on the MINI Open 150 Convertible Edition is. If the car is parked with the roof open and the forecast is bad, MINI Rain Warner sends a message to warn the driver via their smartphone. When the car is being driven and there is rain forecast ahead, the driver will be alerted on the centre console. The digital Always Open Timer registers the time spent driving with the roof down.
The equipment offered on MINI Open 150 Convertible Edition is in addition to the exceptionally high level of standard equipment already offered on the rest of the MINI Convertible range. Highlights include MINI Connected, MINI Visual Boost Radio, Rear Parking Distance Control and Rear Reversing Camera.
Only 150 MINI Open 150 Edition convertibles will be sold to UK customers UK and will be available to order from March 2016. Prices start from £29,990.
The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 30 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2015, the BMW Group sold approximately 2.247 million cars and nearly 137,000 motorcycles worldwide. The profit before tax for the financial year 2014 was approximately € 8.71 billion on revenues amounting to € 80.40 billion. As of 31 December 2014, the BMW Group had a workforce of 116,324 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
MINI Press Office Contacts:
Sarah Morris MINI Media
Tel: 07815 370747 Email: Sarah.Morris@mini.co.uk
Chris Overall MINI Media
Tel: 07815 370990 Email: Chris.Overall@mini.co.uk
Piers Scott General Manager, Product and Internal
Tel: 07815 378190 Email: Piers.Scott@bmw.co.uk
Graham Biggs Corporate
Tel: 07815 376867 Email: Graham.Biggs@bmw.co.uk