The latest MINI news is now on Instagram

The MINI brand is expanding both its model range as well as the range of channels on which it communicates with media and the public. Parallel to the publication of the first specifications and facts, images and videos on the brand's latest model, a new Instagram channel is also being launched.

At www.instagram.com/mini.news, the global MINI Communications team will be keeping followers updated with the latest news and photos. The new account on the social media platform will feature amazing pictures, exciting videos and information about models, events, design, lifestyle, art, sports and a great deal more. Subscribers to the new Instagram channel will always be the first to experience MINI from a different perspective, close-up and personal.

2016 has also seen the launch of another ground-breaking Instagram channel. MINI Plant Oxford has built a loyal following, posting behind-the-scenes and exclusive content directly from the official heart and home of the brand in Oxford, England. To follow the MINI Plant Oxford communications team, please visit www.instagram.com/miniplantoxford/.

Instagram was founded in 2010, and now has more than 500 million users.

MINI is also continuing to invest in innovative brand communication on its traditional channels by employing a new form of product press communication on the BMW Group PressClub https://www.press.bmwgroup.com. Text, photos and videos used to be presented separately. Now they are coming together. Spoken text and visual presentations are blended to form a new interactive press kit which makes it considerably easier for the user to understand and picture what is being explained. For example if a design topic is being discussed, the relevant pictures appear in context. If light technology or innovative controls of a new model are being described in text form, an explanatory photo or video will now accompany to help visualise the topic.

“A brand like MINI, which establishes trends and innovative strategies like no other, keeps setting standards time and again. By communicating digitally we are supporting the work of the media and are offering additional contents for online journalists oriented towards fast reporting,” says Alexander Bilgeri, responsible for overall product, technology and sports communication within BMW Group Corporate Communications.

If you want to keep up with everything happening at MINI across social media, please visit:

www.twitter.com/miniuk
www.facebook.com/miniuk
www.youtube.com/miniuk
www.instagram.com/miniplantoxford/ and
www.instagram.com/mini.news