PressClub United Kingdom · Article.
BMW Group UK reports record 2016 sales
05.01.2017 Press Kit
• Electric and hybrid sales double • BMW 1 Series 5-door is best seller • X1 customer deliveries exceed 13,000 • MINI Convertible, best-selling open-top in UK • MINI Clubman selling strongly
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BMW Group in the UK achieved its best ever sales in 2016 with both
BMW and MINI brands setting new UK records. In total 251,577 BMW and
MINI vehicles were registered, an increase of 8.9 per cent over 2015.
The BMW brand accounted for 182,593 sales, an increase of 9.0 per cent
compared to 2015 and over 15,000 vehicles more than its previous UK
sales record in 2015. MINI sold 68,984 vehicles, its best annual
sales performance since the model’s launch in July 2001, representing
an 8.5 per cent increase over the previous year. Both brands
significantly outperformed the total new car market which grew by two
per cent over the same period.
This strong performance was bolstered by the introduction of 11 new BMW and MINI models, including the BMW M2, five new models from the BMW iPerformance brand, the MINI Convertible and the first full-year sales of MINI Clubman.
“BMW Group had a tremendous year in 2016 breaking records with both its BMW and MINI brands in the UK, with sales exceeding 250,000 vehicles for the first time and establishing BMW as the leading premium brand in the UK. Our results have been driven by strong growth from the corporate sector where we have increased sales of both brands,” said Graeme Grieve, Chief Executive Officer of BMW Group UK.
“These results are testament to the strong partnership we have with our UK retailer network. BMW and MINI retailers have invested £121 million in modern, customer-friendly retail and service facilities during the past year."
“Although the 2017 economic outlook remains challenging, we have a significant number of new model introductions and are looking forward to another strong year,” Grieve added.
2016 saw demand doubling for BMW’s electric and hybrid models with more than 9,000 customers choosing an alternatively fuelled vehicle. The recently launched BMW 330e iPerformance models have already become a popular choice with over 3,500 vehicles sold last year.
The BMW 1 Series 5-door was the brand’s biggest selling model closely followed by the 3 Series Saloon, the 5 Series Saloon and the new X1. MINI 3-door Hatch remained the brand’s top seller with 22,753 sales. MINI Clubman sales totalled 9,382 vehicles in its first full year on the market, representing over 11 per cent of total MINI sales last year. Alongside MINI 5-door Hatch, the new MINI Clubman contributed to a 11 per cent growth in the brand’s corporate sales. MINI Convertible, which launched in March 2016 sold 6,151 units, making it the best-selling convertible in the UK in 2016. MINI’s performance brand, John Cooper Works, recorded an 8 per cent increase in sales to 2,386 vehicles.
BMW Group UK sales: January to December 2016:
Year to date 2016
Year to date 2015
Total BMW Group
The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the
world’s leading premium manufacturer of automobiles and motorcycles
and also provides premium financial and mobility services. As a global
company, the BMW Group operates 31 production and assembly facilities
in 14 countries and has a global sales network in more than 140 countries.
In 2015, the BMW Group sold approximately 2.247 million cars and around 137,000 motorcycles worldwide. The profit before tax for the financial year 2015 was approximately €9.22 billion on revenues amounting to €92.18 billion. As of 31 December 2015, the BMW Group had a workforce of 122,244 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
Angela Stangroom, General Manager Corporate Communications
Tel: 01252 921268/07815 370425