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DAVID GEORGE APPOINTED AS NEW DIRECTOR FOR MINI UK

David George has been appointed as the new Director for MINI UK, with effect from 25 January 2018. He succeeds Chris Brownridge who moves into the role of Sales Director, BMW UK and will oversee BMW brand sales in BMW Group’s fourth largest market.

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David George has been appointed as the new Director for MINI UK, with effect from 25 January 2018.  He succeeds Chris Brownridge who moves into the role of Sales Director, BMW UK and will oversee BMW brand sales in BMW Group’s fourth largest market. 

David joins MINI UK from his previous role as Sales Director at Mercedes-Benz UK. He brings substantial experience gained across sales, marketing and aftersales from a career in the automotive industry which started at Volkswagen Group in 2000.

Commenting on his appointment, David George, Director, MINI UK, said: “I first fell in love with the brand at the age of 21 when a friend and I travelled across Europe in a Clubman which we had restored. I have long since admired the MINI range after the launch of the MINI Hatch in 2001.

“With new MINI Hatch and MINI Convertible models launching in March and the first fully-electric production MINI set to be revealed next year, the future looks incredibly exciting. I’m really looking forward to working with the MINI team to further enhance the brand’s appeal amongst both current and new customers alike.”

In 2017 MINI sold 68,166 vehicles in the United Kingdom, making it the largest worldwide market for the brand. The company outperformed the wider UK market with robust consumer retail sales. All-new models including the new MINI Countryman and the brand’s first electrified vehicle, the MINI Countryman PHEV, contributed to overall UK market share growth from 2.56 per cent in 2016 to 2.68 per cent in 2017.


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The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

In 2017, the BMW Group sold over 2,463,500 passenger vehicles and more than 164,000 motorcycles worldwide. The profit before tax in the financial year 2016 was approximately € 9.67 billion on revenues amounting to € 94.16 billion. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

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MINI Press Office Contacts:

Chris Overall                                                          
MINI Media Relations Manager
Tel: 07815 370990                                               
Email: Chris.Overall@mini.co.uk

 

Piers Scott
General Manager, Product and Internal Communications
Tel: 07815 378190                                
Email: Piers.Scott@bmw.co.uk

 

Graham Biggs                
Corporate Communications Director
Tel:  07815 376867
Email:  Graham.Biggs@bmw.co.uk

 

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The values for fuel consumption, CO2 emissions and energy consumption shown were determined in a standardised test cycle according to the European Regulation (EC) 715/2007 in the version currently applicable. The figures refer to a vehicle with basic configuration in Germany and the range shown considers transmission (automatic or manual) and the different wheels and tyres available on the selected model and may vary during the configuration.

The values of the vehicles labelled with (*), are already based on the test cycle according to the new WLTP regulation and are translated back into NEDC-equivalent values in order to allow a comparison between vehicles. More information on the transition from NEDC to WLTP test procedures can be found here.

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