Do you need help? Please contact our support team from 9 to 17 CET via support.pressclub@bmwgroup.com.

PressClub United Kingdom · Article.

MINI Plant Oxford tours bag top accolade from England’s official tourism agency

MINI Plant Oxford has received a top visitor attraction award from the official national tourism agency for England.

Plants, Facilities
·
Production Plants
 

Press Contact.

Steve Wrelton
BMW Group

Tel: +44-1865-8-26270
Fax: +44-1865-826750

send an e-mail

Downloads.

  
Photos(108x, ~1.37 GB)
  
Videos(3x, ~1.23 GB)

- MINI Plant Oxford tour receives ‘Best Told Story’ accolade from VisitEngland.
- Award recognises attractions that ‘go the extra mile to provide a high quality day out’
- Record 21,000 visitors came to see how MINIs are made in 2017

MINI Plant Oxford has received a top visitor attraction award from the official national tourism agency for England.

The plant, which builds more than 1,000 MINIs each day, has been recognised by VisitEngland with a ‘Best Told Story Accolade’ for its factory tour, which gives visitors a behind the scenes look at how this iconic British car is made.

Introduced by VisitEngland in 2014, the accolades are available to attractions that are part of the Visitor Attraction Quality Scheme and are allocated through a scoring system based on an annual unannounced assessment. They recognise attractions that ‘go the extra mile to provide a high quality day out.’

With a dedicated team of tour guides, MINI Plant Oxford welcomed well over 21,000 visitors from all over the world last year to see how a new car is built here every 67 seconds. The VisitEngland accolade builds on the TripAdvisor ‘Certificate of Excellence’ awarded to the team in September.

Frank Bachmann, Managing Director of MINI Plant Oxford, said: “We’re privileged to welcome so many people to get a closer look at how MINIs are made and our tour guides and staff pride themselves on making those experiences special. Huge congratulations to everyone on the plant tours team - this award is testament to all of their hard work and dedication.”

Andra Pirvu, Project Manager for MINI Plant Oxford tours, said: “Achieving a Visit England accolade is something that everyone on the team is extremely proud of. Telling the story of the plant is central to what we do and so to be recognised in the ‘Best Told Story’ category is fantastic news.”

MINI Plant tour guide and former plant worker, Terry Stringer, said: “As someone who worked here for so long it’s been fascinating to see how the plant has changed and developed to become such a global success story. We now have many thousands of people from all around the world coming to see us and we try to give them the best experience we possibly can. I guess this award is a recognition of everyone’s work over the past year.”


MINI Plant Oxford is a member of VisitEngland’s Visitor Attraction Quality Scheme, which represents a wide range of tourism experiences across England, from museums and galleries, farm attractions, historic houses and gardens to churches, cathedrals and country parks.

In November the plant’s tour was recognised with a VisitEngland ‘Quality Rose Marque’ - a sign that the MINI Plant Oxford tour has been independently assessed and meets the high standards that visitors expect.

VisitEngland Director Andrew Stokes said of the accolades: “These attractions offer a warm welcome, unique storytelling, high quality food and drink and unparalleled customer service and rightly deserve these accolades. They provide visitors with amazing experiences and create reasons to travel the length and breadth of the country, increasing the economic benefits of tourism.”

Tours of MINI Plant Oxford run Monday to Friday and last just over two hours. There is a maximum of 15 people per group and the minimum age is 10 years old.

For full details and booking information please go to www.visit-mini.com

Article Media Material.

My.PressClub Login
 

BMW Group Streaming.

STREAMING PORTAL.

Watch the web casts of latest BMW Group press events.

open streaming site

CO2 emission information.

The values for fuel consumption, CO2 emissions and energy consumption shown were determined in a standardised test cycle according to the European Regulation (EC) 715/2007 in the version currently applicable. The figures refer to a vehicle with basic configuration in Germany and the range shown considers transmission (automatic or manual) and the different wheels and tyres available on the selected model and may vary during the configuration.

The values of the vehicles labelled with (*), are already based on the test cycle according to the new WLTP regulation and are translated back into NEDC-equivalent values in order to allow a comparison between vehicles. More information on the transition from NEDC to WLTP test procedures can be found here.

These figures are intended for comparison purposes and may not be representative of what a user achieves under usual driving conditions. For plug-in hybrid vehicles and battery electric vehicles the figures have been obtained using a combination of battery power and petrol fuel after the battery had been fully charged. Plug-in hybrid vehicles and battery electric vehicles require mains electricity for charging. The CO2 emissions labels are determined according to Directive 1999/94/EC and the Passenger Car (Fuel consumption and CO2 Emissions Information) Regulations 2001, as amended. They are based on the fuel consumption, CO2 values and energy consumptions according to the NEDC cycle.

A guide on fuel economy and CO2 emissions which contains data for all new passenger car models is available at any point of sale free of charge. For further information you can also visit this link.

Latest Facts & Figures.

January pricelist - BMW 5 Series
Fri Jan 25 16:00:00 CET 2013
5 Series
January pricelist - BMW Z4
Fri Jan 25 16:00:00 CET 2013
Z4
January pricelist - BMW 7 Series
Fri Jan 25 16:00:00 CET 2013
7 Series
January pricelist - BMW 1 Series
Fri Jan 25 16:00:00 CET 2013
1 Series
January pricelist - BMW 3 Series
Fri Jan 25 16:00:00 CET 2013
M3
Show all

Add your filter tags.

Press Release
Press Kit
Speech
Fact & Figures
Updates
Top-Topic
Submit filter
Clear all
 
Sun
Mon
Tue
Wed
Thu
Fri
Sat
 
Login