The BMW 3 Series Saloon has had
an unparalleled reputation both for its quality, and supreme
handling in the premium midsize segment for more than 40
years and this, the seventh generation, raises the bar even higher.
When the first BMW 3 Series was launched in 1975, it
revolutionised the segment and became BMW’s most successful
model. The saloon is the core of BMW 3 Series range (of
which over 15 million units have been sold worldwide) and is
regarded as the heartbeat of the BMW brand. With revised
styling, superior driving dynamics, exceptional efficiency
and innovative features, this latest iteration opens an
exciting new chapter in 3 Series progression.
The new BMW 3 Series saloon will make its debut at the
Paris Motor Show on Tuesday, October 2 and this will be
followed by the global market launch of the car from 9 March 2019.
Precision, clean lines
and bold contours are the hallmarks of the new 3 Series
Saloon, which has had its proportions radically revised. The
new car is 85 millimetres longer than its predecessor (at
4,709mm), 16 millimetres wider (1,827mm) and just 1 mm
taller (1,442 millimetres). Added to that, its wheelbase has
been extended by 41 millimetres to 2,851mm, as has its track
widths (front: by 43mm, and rear by 21mm).
At the front, the large BMW kidney grille elements are
framed by a single surround and split up by wide bars and
link to the headlight units. The customary BMW twin
headlights feature the familiar two-way split that is
further emphasised by an eye-catching notch in the front
apron that rises into the headlight contour.
The bonnet has four contour lines leading to the BMW
kidney grille. At its leading edge, it sits flush with the
upper edge of the headlights and kidney grille. Both the
front foglights and the Air Curtains are integrated into the
outer air intakes, which are inserted into the front apron
in a horizontal T shape on SE and Sport models. This design
was originally developed by the National Advisory Committee
for Aeronautics (NACA) for the intake air in jet engines and
later became a feature of classical racing cars.
A pair of character lines rise to the rear of the car
at door-handle level and a contour line near the side skirts
guides the eye to the sculpted rear wheel arches. Another
feature is the ‘Hofmeister kink’ – the familiar
counter-swing at the trailing edge of the side window
graphic. A BMW hallmark, this element of the window frame is
now integrated into the C-pillar, giving the rear doors a
“freestanding” glass edge.
Surface contours lead into the rear apron from the
side skirts and extend in an upwards movement via the rear
lights up to the spoiler lip on the boot lid. At the rear
slim, darkened light units house L-shaped taillights.
From launch, customers can choose from two
non-metallic colours and ten metallic shades including the
brand new Portimao Blue metallic which is unique to the
top-selling M Sport model.
The interior is designed to
accentuate the spaciousness of the cabin and the
driver-focused cockpit. The instrument panel has a modern,
light look with horizontal lines, high-quality electroplated
trim strips and contours that extend into the doors.
The newly-designed instrument cluster and Control
Display form a large surfaced screen grouping, while the
controls not included in these units are arranged into
clearly structured function panels.
Displays and buttons for the air conditioning are at
the centre of the instrument panel while the light functions
are operated via a panel of buttons next to the steering
wheel. The start/stop button for the engine is now
positioned in a control panel in the centre console that
houses the gearshift lever or newly designed selector lever,
the iDrive Controller, electromechanical parking brake and
the buttons for the Driving Experience Control switch unit.
The range of standard and optional interior trim
elements available for the instrument panel and centre
console is almost entirely new. As well as open-pore fine
wood options, customers can choose from a variety of
aluminium trims including a new Aluminium “mesh effect”
Increased standard equipment
level SE model features substantially increased standard
specification. It includes Extended LED headlights with
cornering light and eyebrow indicators, BMW Light Carpet,
interior Ambient Lighting with up to 11 colour settings,
reversing camera and latest generation reversing assistant,
electric folding rear view mirrors, three-zone air
conditioning and enhanced acoustic glazing. All 3 Series
models benefit from 40:20:40 split folding rear seats and
folding rear headrests as standard. The entry model
features a leather Sport steering wheel and BMW Live Cockpit
plus, with its 8.8-inch central instrument cluster.
The SE models get line-specific front and rear bumper
design, and they also come with exclusive 17-inchlight-alloy
wheels or optional 18-inch wheels, bespoke door sill strips
and LED front foglights.
The Sport model adds exterior features including BMW
Individual high-gloss Shadow Line trim for the side window
surrounds, plus kidney grille bars and trim elements for the
air intakes and rear apron in High-gloss Black. The Sport
model’s interior features trim strips in High-gloss Black
and sports seats for the driver and front passenger. The
Sport model now comes equipped with 18-inch alloy wheels,
Vernasca leather seats and also driver and passenger heated
The M Sport model features particularly large air
intakes as well as a different design for the front bumper,
side skirts and rear apron. It also includes BMW Individual
high-gloss Shadow Line trim, kidney grille bars in
High-gloss Black, air intake trim in High-gloss Black and a
rear diffuser in Dark Shadow. Inside there are Sports seats,
an M leather steering wheel, an anthracite-coloured BMW
Individual headliner and interior trim strips in Aluminium
Tetragon, updated Vernasca leather seat trims and heated
front seats. The M Sport model will also feature as
standard the new BMW Live Cockpit Professional with a
12.3-inch digital instrument cluster, 10.3-inch central
instrument cluster and BMWs brand new ID7 operating system.
Engines and powertrain
four-cylinder engines from the BMW Group’s Efficient
Dynamics family are used in the BMW 330i and the BMW 320d.
The 3 Series Saloon will feature a new-generation six-speed
manual gearbox and the eight-speed Steptronic transmission.
As an alternative to rear-wheel drive, the BMW xDrive
all-wheel-drive system will also be available for the new
BMW 320d at launch.
Systematic upgrades have been made to the BMW
TwinPower Turbo technology for the two-litre, four-cylinder
diesel engines in the BMW 320d and BMW 320d xDrive models.
It now includes multi-stage turbocharging, which brings
increased efficiency across all engine speeds. The revised
diesel has a maximum output of 190hp and a peak torque of
400Nm enabling the BMW 320d to accelerate from zero to 62
mph in 7.1 seconds (automatic: 6.8 seconds) while the BMW
320d xDrive can get from zero to 62mph in 6.9 seconds.
Average fuel consumption is 64.2mpg (automatic: 67.3mpg)
for the 320d and 62.8mpg for the 320d xDrive. The 320d’s CO2
emissions are 115g/km (automatic: 110 g/km) while the 320d
xDrive’s CO2 emissions are 118g/km.
Top Speed (mph)
Fuel consumption combined
To maximise the
handling capabilities of the new 3 Series Saloon BMW has
increased the front and rear track, camber values for the
front wheels and stiffened the body and suspension
mountings. Used for the first time in a BMW model, the
lift-related dampers are part of the car’s standard chassis
to balance comfort and agility. An addition, overall body
rigidity is up by some 25 per cent, rising to as much as 50
per cent in certain areas, while the suspension spring rate
is up by some 20 per cent over the previous-generation.
Overall, the new BMW 3 Series Saloon weighs up to 55kg
less than its predecessor. The body itself is 20kg lighter,
while aluminium front spring struts and engine subframe have
cut 7.5kg from the overall weight. A further weight saving
of almost 15kig is due to the use of aluminium for the
bonnet and front side panels.
Aerodynamic improvements have also been applied. The
drag coefficient (Cd) of the BMW 320d, for example, has been
reduced from 0.26 to 0.23 thanks to an almost completely
sealed underbody, aerodynamically optimised wheels, the use
of Air Curtains at the front and the latest generation of
active air flap control, which extends across the BMW kidney
grille and lower air intake. M Sport models which feature
the M Sport suspension as standard, including all the
all-wheel-drive versions, have a 10mm lowering of the car’s
Adaptive M suspension with electronically controlled
For M Sport models, as an alternative
to the M Sport suspension customers can specify Adaptive M
suspension that now results in a perceptible variation in
the damping characteristics when switching between the
driving modes using the Driving Experience Control switch.
Drivers can select COMFORT mode for relaxed driving, SPORT
mode for a dynamic driving style, while ADAPTIVE mode
automatically adjusts to the driving style and, depending on
the equipment specified, to the route itself. The Adaptive
M suspension can be purchased as part of the M Sport Plus package.
Both the BMW 320d and BMW 320d xDrive SE models are
equipped as standard with 17-inch light-alloy wheelswhile
the Sport and M Sport models feature unique 18-inch wheel
designs and optional 19-inch light-alloy wheels are
available - as are high performance tyres.
The 320d and 320d xDrive can be specified, as part of
the M Sport Plus package with uprated M Sport brakes.
These lightweight model-specific brake discs have a grey
cast iron friction ring with an aluminium brake disc
chamber, while the blue-painted callipers feature the M
logo. The M Sport brakes are included within all 330i M
The new 3 Series Saloon also includes Dynamic
Stability Control (DSC) which features anti-lock braking
(ABS) and Dynamic Traction Control (DTC), but also a variety
of stabilising functions and the Start-Off Assistant. The
Performance Control function is also standard. This system
improves agility by varying the drive torque through the
rear wheels depending on conditions.
The M Sport differential for the rear axle is
available as an option for the BMW 330i and BMW 330d models
in combination with the M Sport Plus package.The
electronically controlled, fully variable locking function
in the rear differential helps to enhance traction, agility
Interior and equipment
The cabin has been improved to maximise driver focus while
offering more space and increased comfort. Shoulder room in
the front of the cabin has also increased, and passengers in
the rear benefit from more legroom. The distance between the
front and rear seats has been extended by 11 millimetres,
and all occupants have more headroom.
Getting in and out of the car is easier for the rear
passengers because the door aperture height has been
increased. The rear compartment can accommodate a row of
three child seats, two of which can be locked into place
using ISOFIX anchor points. Standard 40:20:40 split-folding
backrests on the rear seats give maximum flexibility.
Newly designed standard seats in SE models offer
greater long-distance comfort while the sports seats
equipped in the Sport and M Sport models feature a broader
range of adjustment. Seat heating is standard on Sport and M
Sport models, but available within the SE Plus package on SE
models. Both the standard seats and sports seats can be
specified with electric adjustment including memory. The new
Vernasca leather upholstery is a standard feature on Sport
and M Sport models and comes in a choice of four colours
with special decorative quilting and seam patterns, which
vary according to the model line.
The new BMW 3 Series Saloon features a restyled
leather sports steering wheel with multifunction buttons,
thumb rests and electroplated applications. The M Sport
models benefit from their own unique M leather steering
wheel. Also optional is an electric glass sunroof, which has
been increased in length by 100 millimetres. The interior
liner has a motorised opening and closing action, just like
the glass roof itself.
Boot capacity is 480 litres, and its new partitioning
into primary luggage compartment and separate storage
compartments has created an additional 36 litres of space.
Automatic Tailgate operation and an electrically retractable
towbar are also optional. If the Comfort Access option is
specified, the car will automatically unlock when the radio
remote control is detected in its immediate vicinity and
lock again when it moves out of range. This also includes
hands-free opening and closing of the boot lid. For added
security, a new movement sensor in the key permanently
monitors whether the key is being carried (and therefore is
always transmitting) or has been put down on a table, for
example, allowing it to switch into standby mode removing
the risk of the key signal being picked up by transmitter devices.
Full-LED headlights and LED foglights are standard,
LED headlights with extended features include a dynamic
cornering light function.vOptionally available for the first
time on a BMW 3 Series, BMW Laserlight features adaptive
functionality, high beam assistant and selective beam and
has a non-dazzling high-beam that extends to around 530
metres, almost double that of the full-LED headlights.
Standard-fit equipment includes rain sensor, automatic
headlight activation, a Bluetooth hands-free phone facility,
automatic climate control (including three zones with
independent controls for the driver, front passenger and
rear passengers) and acoustic glass for the windscreen,
driver and passenger side windows which dramatically reduces
Professional radio comes as standard on the BMW 3
Series Saloon. It features six speakers with an output of
100 watts. The optional 464-watt Harman Kardon surround
sound system with 16 speakers and a digital seven-channel
amplifier is available as part of the Technology package.
Package and Option Simplification
package and option structure for the new 3 Series has been
dramatically simplified, with a package and option list
reduced to 6 main packages and around 10 single options.
The packages group together options which share similar
functionality or customer benefit, and will ease the
ordering process while still allowing for a wide degree of personalisation.
The M Sport Plus package combines a 19-inch wheel, M
Sport brakes (20d and 20d xDrive) Adaptive M Suspension, Sun
Protection Glazing, M Seat belts, Black kidney grills, M
Rear spoiler. The 30i models with M Sport Plus also gain
the electronic M differential.
A new Technology package combines the Harman Kardon
speakers, Head Up Display, Extended Bluetooth with Wireless
Charging and Gesture Control. The Comfort package combines
the Heated Steering Wheel, Comfort Access, Automated
Tailgate and Storage Compartment package. The Premium
package includes Electric Seats with memory, Lumbar Support
and the Electric Glass Sunroof.
The car features as
standard with Active Guard Plus which includes speed limit
information, lane departure warning and Collision and
Pedestrian Warning with City Braking function along with
Cruise Control with braking function.
Customers can also order the Driving Assistant
Professional package that includes the Driving Assistant as
well as Active Cruise Control with Stop & Go, Steering
and Lane Control Assistant, Lane Keeping Assistant with
active side collision protection, Priority Warning and
Wrong-way warning systems and Cross-Traffic Alert.
The latest generation of BMW’s Head-Up Display is
optional and available as part of a Technology package. This
has a projection area 70 per cent larger than in the
outgoing version. It also has enhanced graphics, additional
display readings as well a distance warning that flashes up
a graphic icon to alert the driver when they get too close
to the vehicle in front.
Parking Assistant features a reverse camera and now
has a parallel parking function and is fitted as standard.
Another new feature of the Parking Assistant is the
Reversing Assistant. This system offers automated reversing
in confined spaces where the driver does not have a clear
view, such as multi-storey car parks or entrances to
courtyards. The system can reverse the vehicle for distances
of up to 50 metres by steering it along the same line it has
just taken when moving forward: all the driver has to do is
operate the accelerator and brake pedals.
Customers can choose to upgrade to Park Assistant Plus
which includes the Park View, Panorama View and 3D Top View
features. These can create a 360 degree image of the vehicle
and its surroundings – from different perspectives – in the
Control Display. This introduces Remote 3D View function
gives drivers the ability to call up a three-dimensional
live image of their vehicle and its immediate vicinity on
BMW Intelligent Personal Assistant
for the BMW 3 Series Saloon, drivers and passengers will be
joined by the BMW Intelligent Personal Assistant, an
intelligent, digital character that responds to the prompt
“Hey BMW”. This will mark the start of a new era for the BMW
Group in which drivers will increasingly be able to operate
their car and access its functions and information simply by
BMW’s Intelligent Personal Assistant learns routines
and habits, and is subsequently able to apply them in the
appropriate context. The system helps the driver, learns
their preferences and is familiar with their favoured
settings – e.g. for the seat heating or the places they
drive to frequently using the navigation system (“Take me
home”). One unique feature over other digital assistants is
that drivers can give the Intelligent Personal Assistant a
name (for example, “Charlie” or “Joy”) to create even
greater individuality and personality. Not only does the
Intelligent Personal Assistant await the driver’s every
command, it is always there to assist them and even provide
casual conversation (“Hey BMW, what’s the meaning of
life?”). Familiarisation with the vehicle’s functions will
be learnt and the ability to operate them as required.
Saying “Hey BMW, I’m cold” will prompt the BMW Intelligent
Personal Assistant to adjust the temperature inside the car accordingly.
The arrival of the BMW Intelligent Personal Assistant
ensures there is always a genuine BMW professional on board.
This gives the ability to explain all sorts of different
functions (“How does the High Beam Assistant work?”),
provide current status information (“Is the oil level
okay?”) and help answer questions (“What messages do I have?”).
The Intelligent Personal Assistant is, the ideal
co-driver and comes in particularly useful during every day
driving (“Hey BMW, look for the nearest fuel station on our
route”). To make navigation particularly easy, drivers can
give allow access to their calendar and contacts, which will
enable the assistant to find parking spaces at the
destination, provide information on traffic jams along the
route and remind the driver when they need to set off.
The assistant will benefit from constant technical
upgrades and be able to learn more and more preferences and
favoured settings. The assistant takes further strides
forward with every command given, every question asked and
every setting made.
BMW Digital Key: turning the smartphone into a car
The BMW Digital Key employs Near Field
Communication (NFC) technology to allow the new BMW 3 Series
Saloon to be locked and unlocked from a smartphone. Holding
the smartphone up to the door handle opens the car and, once
inside, the engine can be started as soon as the phone has
been placed in the wireless charging or smartphone tray.
Accessible via the BMW Connected app, the Digital Key offers
unrivalled flexibility as the driver can share it with up to
five other people. The BMW Digital Key is available for
NFC-capable Samsung Galaxy smartphones running Android 8.1
Navigation offers a range of digital services to make route
planning both in the car and away from it, much easier. With
this new technology drivers can send destinations from
various apps straight to their car’s navigation system and
the most important destinations will be stored meaning
important addresses can be accessed from any device at any
time. A new feature is the Parking Space Assistant, which
proposes various parking options to the driver in good time
before the destination is reached. This service includes
providing information on the nearest multi-storey car park
as well as proposing routes offering a good chance of
finding a parking spot close to the destination. The
existing On-Street Parking Information has also been
incorporated into the scope of functions that form Connected Navigation.
The BMW Operating System 7.0 display and control
The all-new instrument cluster and
Control Display takes intuitive operation to the next level
and is designed to help drivers concentrate on the road
ahead. The BMW Live Cockpit Plus is standard on SE and Sport
models and adds features such as a Touch Controller, a
navigation system, two USB ports for data transfer and a
WiFi interface. The control display is 8.8-inchand features
a touchscreen, whilst the instrument cluster has a 5.7-inch
As part of BMW Live Cockpit Plus the new BMW 3 Series
includes a host of connected Services as standard, Emergency
Call, Teleservices, Over the air and USB map updates, BMW
App connectivity and Intelligent Voice assistants. In
addition to this we see the introduction of the BMW
Connected Package Plus as standard. This features elements
drivers are accustomed to, such as Remote Services, Real
Time Traffic Information, but with the addition of Concierge
Services and Apple CarPlay Preparation.
Apple CarPlay Preparation will now be standard on all
new BMW 3 Series models. This service will be included for 1
year from build, but then renewable via the BMW
ConnectedDrive portal thereafter, at either 1 year, 3 years
or lifetime subscriptions.
The BMW Live Cockpit Professional isstandard on M
Sport models and includes an instrument cluster behind the
steering wheel with a screen diagonal of 12.3 inches and a
10.25-inch Control Display. This equipment package also
features an adaptive navigation system and a
hard-drive-based multimedia system with 20 GB of memory.
On the BMW Live Cockpit Professional the standard
connectivity increases further, with the standard inclusion
of BMW Connected Package Professional. This builds on the
services offered in the BMW Connected Package and includes
additional functionality including, BMW Intelligent Personal
Assistant, On-Street Parking Information, Connected
Navigation and Intelligent Vehicle Functionality, which
learns drivers habits and learns rules.
BMW Live Cockpit Professional drivers get all the
benefits of the new BMW Operating System 7.0. It is
customisable to give personalised displays. In the main menu
on the Control Display, the driver can configure up to ten
pages, each showing two to four tiles with live content.
Both the content and the graphics are personalised to an
even greater degree – even the vehicle mock-up matches the
actual model colour and equipment line. The Control Display
graphics adapt depending on the operating method and the
voice control system (based on natural language
understanding) is better than ever before. The optional BMW
gesture control now works with two extra gestures, bringing
the total to seven.
The BMW 3 Series is on sale from 9 March 2019 with OTR
prices starting from £33,610.
The BMW Group
With its four brands
BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is
the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility
services. The BMW Group production network comprises 30
production and assembly facilities in 14 countries; the
company has a global sales network in more than 140 countries.
In 2017, the BMW Group sold over 2,463,500 passenger
vehicles and more than 164,000 motorcycles worldwide. The
profit before tax in the financial year 2017 was € 10.655
billion on revenues amounting to € 98.678 billion. As of 31
December 2017, the BMW Group had a workforce of 129,932 employees.
The success of the BMW Group has always been based on
long-term thinking and responsible action. The company has
therefore established ecological and social sustainability
throughout the value chain, comprehensive product
responsibility and a clear commitment to conserving
resources as an integral part of its strategy.
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For further information please
Prema BMW Media
Tel: 07815 370746
Manager, Product and Internal Communications
Tel: 01252 921265
Corporate Communications Director
Tel: 01252 921256