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PressClub United Kingdom · Article.

MINI WINS AUTO TRADER’S ‘MOST LOVED BRAND’ 2020

MINI has been awarded “Most Loved Brand” at the 2020 Auto Trader New Car Awards.

 

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BMW Group

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Erin Baker, Editorial Director of Auto Trader, said: "This loveable builder of cool British cars claims Auto Trader’s Most Loved Brand award this year, with a range of great-looking models replete with endless personalisation options. MINI always brings a smile to the face."


Voted for by 181,000 car owners, the awards are categorised based on customer’s lifestyles including awards for Most Fun Car to Drive and Best Car for Towing.


David George, Director, MINI UK said “This is a fantastic award to win and a very fitting one for the brand.  To be over 60 years old and winning ‘Most Loved Brand’ shows our customers really understand the soul of MINI, something that’s captured perfectly in the new MINI Electric”.


All the winners from the Auto Trader New Car Awards 2020 can be found here. Information on the MINI range can be found at www.mini.co.uk.


Ends


The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.


In 2019, the BMW Group sold over 2.5 million passenger vehicles and more than 175,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.


The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.


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MINI Press Office Contacts:


Helen Wilson
Media Relations Executive
Tel: 07815 372480
Email: Helen.Wilson@bmw.co.uk


Georgina Cox                                                     
MINI Media Relations Manager
Tel: 07815 370878               
Email: Georgina.Cox@mini.co.uk


Emma Begley
General Manager, Product and Internal Communications
Tel: 07815 371062
Email: Emma.Begley@bmw.co.uk


Graham Biggs                
Corporate Communications Director
Tel:  07815 376867
Email:  Graham.Biggs@bmw.co.uk


Media website:
www.press.bmwgroup.co.uk
www.mini.co.uk
www.twitter.com/miniuk
www.facebook.com/miniuk
www.youtube.com/miniuk

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CO2 emission information.

The values for fuel consumption, CO2 emissions and energy consumption shown were determined in a standardised test cycle according to the European Regulation (EC) 715/2007 in the version currently applicable. The figures refer to a vehicle with basic configuration in Germany and the range shown considers transmission (automatic or manual) and the different wheels and tyres available on the selected model and may vary during the configuration.

The values of the vehicles labelled with (*), are already based on the test cycle according to the new WLTP regulation and are translated back into NEDC-equivalent values in order to allow a comparison between vehicles. More information on the transition from NEDC to WLTP test procedures can be found here.

These figures are intended for comparison purposes and may not be representative of what a user achieves under usual driving conditions. For plug-in hybrid vehicles and battery electric vehicles the figures have been obtained using a combination of battery power and petrol fuel after the battery had been fully charged. Plug-in hybrid vehicles and battery electric vehicles require mains electricity for charging. The CO2 emissions labels are determined according to Directive 1999/94/EC and the Passenger Car (Fuel consumption and CO2 Emissions Information) Regulations 2001, as amended. They are based on the fuel consumption, CO2 values and energy consumptions according to the NEDC cycle.

A guide on fuel economy and CO2 emissions which contains data for all new passenger car models is available at any point of sale free of charge. For further information you can also visit this link.

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