PressClub United Kingdom · Article.
MINI ELECTRIC HITS PRODUCTION MILESTONE.
30.07.2020 Press Release
• MINI Plant Oxford has built more than 11,000 MINI Electrics since production began • More than 3,000 MINI Electric orders in the UK to date • UK is second largest market for electrified MINI models with 19 per cent sales share for MINI Electric and Countryman Plug-In Hybrid • In 2021, a third of MINI 3-Door Hatch models built is expected to be electric
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MINI Plant Oxford has hit a significant milestone by building more
than 11,000 MINI Electrics since production began, just before the
plant’s annual summer shutdown.
Premiered in July 2019, during the brand’s 60th anniversary year, MINI’s first all-electric model is fully integrated into the production process at Oxford, running down the same line as the combustion engine models.
Since its launch, more than 3,000 MINI Electric orders have been placed in the UK.
The MINI Electric is the second electrified MINI in the model line-up, joining the MINI Countryman Plug-In Hybrid. These two models have proved extremely popular in the UK and together account for 19 per cent of worldwide electrified MINI sales. A quarter of all UK MINI Countryman orders are for the plug-in hybrid version.
David George, Director, MINI UK, said “We’re delighted the MINI Electric is such a success in the UK and that our customers love the car as much as we do. It’s fantastic to see the growing popularity of electrified vehicles – the UK already accounts for nearly a fifth of global MINI Electric and MINI Countryman Plug-In Hybrid sales and we know that demand is increasing.”
The high level of flexibility at Plant Oxford means MINI Electric production can be adjusted according to global demand.
The growth in popularity of electric vehicles means that next year, a third of MINI 3-Door Hatch models built at Plant Oxford is expected to be the fully-electric model.
Peter Weber, Managing Director, MINI Plant Oxford, said: “Everyone at Plant Oxford is immensely proud that our hard work integrating MINI Electric into the production line is paying off, with the car proving so popular with customers in the UK and around the world. As the home of the brand, it gives us huge satisfaction to build the first fully-electric car in the MINI product line-up here in Oxford, for global export.”
The original Mini, designed by Sir Alec Issigonis in 1959, was born out of the Suez crisis oil shortage and the demand for affordable motoring.
Priced at £24,900 OTR (including Plug-in Car grant), the MINI Electric takes the brand’s trademark go-kart handling into a new era of electrified driving.
The MINI Electric is one of 13 electrified vehicles the BMW Group currently offers across its brand portfolio. This will be increased to a total of 25 electrified models on the road by the end of 2023, with more than half of those models fully electric. In Europe, the BMW Group expects that electrified vehicles will account for 25 per cent of sales by 2021, a third by 2025 and half by 2030. As announced earlier this week, as part of the company’s anchoring of sustainability at the heart of its corporate strategy, the goal is to have a total of more than seven million electrified BMW Group vehicles on the roads in ten years – around two thirds of them with a fully-electric drive train. More details on that announcement can be found here: https://www.press.bmwgroup.com/united-kingdom/article/detail/T0312175EN_GB/no-premium-without-responsibility:-bmw-group-makes-sustainability-and-efficient-resource-management-central-to-its-strategic-direction
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2019, the BMW Group sold over 2.5 million passenger vehicles and more than 175,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
MINI Press Office Contacts:
Media Relations Executive
Tel: 07815 372480
MINI Media Relations Manager
Tel: 07815 370878
General Manager, Product and Internal Communication
Tel: 07815 371062
Corporate Communications Director
Tel: 07815 376867