PressClub United Kingdom · Article.
Garden golf in full swing as BMW PGA Championship get underway
Wed Oct 07 09:00:00 CEST 2020 Press Release
• BMW celebrate launch of BMW PGA Championship with first ever Garden Golf Tour • Golf enthusiasts across the UK built their own garden golf courses during lockdown as sport saw 40% rise in popularity • BMW PGA Championship begins at Wentworth this Thursday 8th – 11th October • For the first time in the event’s history, no fans are able to attend due to Covid-19 restrictions
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Chris Overall
BMW Group
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The BMW PGA Championship tees off on the 8th October 2020 and to celebrate, the car manufacturer sent ex-professional golfer Nick Dougherty on a Garden Golf Tour, to play a round with some of the sport’s most passionate devotees.
For(e) the first time in the BMW PGA Championship history, the
event will be played without fans present at the famous Wentworth
course, but this has not stopped golf lovers showing their support for
the sport.
In fact, golf has seen a *40% spike in popularity since lockdown
began in March, with the public taking up the sport from home and out
on courses when lockdown eased.
To celebrate the competition and its aficionados BMW, has hit
the road in search of enthusiasts who couldn’t go without a round of
golf during lockdown and built their own Garden Golf Courses at home.
“The courses that fans have created are incredible,” said BMW
Ambassador and golf broadcaster, Nick Dougherty.
“As well as being a great sport, many people find Golf really
helps relieve stress. Covid-19 shone a light on the game and showed
more people than ever how golf can help with fitness both physically
and mentally, by getting us outdoors and active. The last few months
have opened up the sport to new players, old and young.
“The courses people have built in their gardens are more than
just golf courses – they are ways to spend more time with family and
friends, create challenges between golfing buddies, practice their
short game and, more than anything, spend time outside. The BMW PGA
Championship will be more popular than ever this year and I’m sure
will inspire more people to transform their gardens.”
Garden Golf has not only been good for established players, the
benefits of having the sport so close to home are also being felt by
younger generations.
Lila, 12, from Rugby is a golf fanatic playing with a level 15
handicap. Her father, Paul, created a garden golf course for her while
he was furloughed during lockdown.
Lila said: “The garden golf course has meant I’ve been able to
practice every day, something that would have been difficult when we
weren’t allowed out. Golf makes me feel incredibly happy, and my love
for the game has increased during lockdown – it’s also been a great
way to spend more time with my Dad!”
BMW has been associated with golf globally for more than 30
years, sponsoring the PGA Championship since 2005. BMW cars are the
perfect partner for UK golfers with a wide range of models with boots
large enough for all the kit and a sporty and refined drive to ensure
players arrive ready to achieve a course-beating score.
Ends
BMW. The Global Golf Player.
BMW has leading role as a long-term partner of global golf for
more than 30 years. BMW is the Worldwide Partner of the Ryder Cup,
beginning in 2020 at Whistling Straits in Wisconsin, as well as the
2022 event in Rome, Italy. BMW has had a connection with the event
dating back to 2006, with the European Team. BMW will continue as the
title sponsor of the BMW Championship, the penultimate event on the
PGA TOUR’s FedExCup Playoffs, through 2022. The company will also
continue as partner of the European Tour, as the title partner of the
BMW PGA Championship (Wentworth Club), and will continue to host the
BMW International Open (GC München Eichenried). For over 30 years, BMW
has also been organizing the largest international tournament series
for amateur players, the BMW Golf Cup International. Since 2018, the
company has been using the innovative format of the BMW TrackMan Open
to put golf firmly in the digital age and appeal to a younger target audience.
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad,
the BMW Group is the world’s leading premium manufacturer of
automobiles and motorcycles and also provides premium financial and
mobility services. The BMW Group production network comprises 31
production and assembly facilities in 15 countries; the company has a
global sales network in more than 140 countries.
In 2019, the BMW Group sold over 2.5 million passenger vehicles and more than 175,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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For further information please contact:
Helen Wilson
BMW Group Media Relations Executive
Tel:
07815 372 480
Email: Helen.Wilson@bmw.co.uk
Chris Overall
BMW Media Relations Manager
Tel: 07815
370 990
Email: Chris.Overall@bmw.co.uk
Emma Begley
General Manager, Communications
Tel:
07815 371 062
Email: Emma.Begley@bmw.co.uk
Graham Biggs
Corporate Communications Director
Tel:
07815 376 867
Email: Graham.Biggs@bmw.co.uk