PressClub United Kingdom · Article.
BMW Points launches in the UK, rewarding plug-in hybrid customers for driving electric miles.
Wed Aug 04 09:00:00 CEST 2021 Press Release
• BMW Points programme rolled out, rewarding customers with charging credit for each electric mile driven in the UK or abroad. •Double points for customers who drive electric miles within designated eDrive Zones. • Further six eDrive Zones implemented across the UK including Manchester, Edinburgh and Belfast. • Launch of eDrive Zones in the Republic of Ireland with Dublin and Limerick.
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Chris Overall
BMW Group
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• BMW Points programme rolled out, rewarding customers with charging
credit for each electric mile driven in the UK or abroad.
•Double
points for customers who drive electric miles within designated eDrive
Zones.
• Further six eDrive Zones implemented across the UK
including Manchester, Edinburgh and Belfast.
• Launch of eDrive
Zones in the Republic of Ireland with Dublin and Limerick.
Further enhancing support for plug-in hybrid owners, BMW is
today launching BMW Points in the UK - a programme designed to reward
customers for each electric mile driven.
Offered to BMW 330e, BMW 530e, BMW 545e, BMW 745e, BMW X3 30e
(produced from August 2021) and BMW X5 45e drivers with BMW Operating
System 7.0, the programme offers free charging in exchange for driving
electric miles. Drivers can earn 2 points for each mile driven
electrically, and 4 points for each mile driven electrically in a
designated eDrive zone.
BMW Points users are also awarded 20 bonus points every time
their vehicle is charged for a minimum of fifteen minutes. Plus, a
monthly reward of 500 points for each user who charges their vehicle
twenty times a month for a minimum of fifteen minutes each time.
Once drivers have collected 3,200 points, they will be rewarded
with £10 charging credit to be used across the BMW Charging
network. At 7,500 points, customers will receive £25 and at 14,500
points a £50 free charging credit.
Points are earned for each mile driven once the vehicle is
registered on the BMW Points scheme via the My BMW App and, once
registered, miles are automatically logged by the vehicle.
Additionally, any miles driven throughout Europe are also recorded,
with BMW Points already available to customers in Germany, Belgium and
The Netherlands.
BMW became the first car manufacturer in 2020 to launch
geo-fencing technology in designated areas across London and
Birmingham, resulting in BMW plug-in hybrid models switching to
electric driving mode once the vehicle has entered these eDrive zones.
Now in addition to London and Birmingham, a further six eDrive Zones
have been launched across the UK in Glasgow, Edinburgh, Belfast,
Liverpool, Bath and Manchester.
BMW has also launched eDrive Zones in the Republic of Ireland,
with Dublin and Limerick added as designated cities.
More information on the first BMW eDrive Zones which launched in
the UK in 2020 can be found here.
Ends
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW
Motorrad, the BMW Group is the world’s leading premium manufacturer of
automobiles and motorcycles and also provides premium financial and
mobility services. The BMW Group production network comprises 31
production and assembly facilities in 15 countries; the company has a
global sales network in more than 140 countries.
In 2020, the BMW Group sold over 2.3 million passenger vehicles
and more than 169,000 motorcycles worldwide. The profit before tax in
the financial year 2020 was € 5.222 billion on revenues amounting to
€ 98.990 billion. As of 31 December 2020, the BMW Group had a
workforce of 120,726 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set the course for the
future at an early stage and consistently makes sustainability and
efficient resource management central to its strategic direction, from
the supply chain through production to the end of the use phase of all products.
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For further information please contact:
Helen Wilson
Senior Press Officer, BMW & MINI
Communications
Tel: 07815 372 480
Email: Helen.Wilson@bmw.co.uk
Chris Overall
BMW Media Relations Manager
Tel: 07815
370 990
Email: Chris.Overall@bmw.co.uk
Emma Begley
General Manager, Communications
Tel:
07815 371 062
Email: Emma.Begley@bmw.co.uk
Graham Biggs
Corporate Communications Director
Tel:
07815 376 867
Email: Graham.Biggs@bmw.co.uk