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PressClub United Kingdom · Article.

MINI launches Shadow Edition on all models.

• UK exclusive Shadow Edition now offered across whole MINI range. • Midnight Black exterior body colour, with Shadow graphics, logos and exclusive bonnet design. • Available on models with Cooper and Cooper S engines, and MINI Electric. • Available to order now, priced from £22,340 OTR.

MINI Clubman
MINI Convertible
MINI Countryman
MINI 3 door
MINI 5 door

Press Contact.

Georgina Cox
BMW Group

Tel: +44 (0) 7815 370 878

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  • UK exclusive Shadow Edition now offered across whole MINI range.
  • Midnight Black exterior body colour, with Shadow graphics, logos and exclusive bonnet design.
  • Available on models with Cooper and Cooper S engines, and MINI Electric.
  • Available to order now, priced from £22,340 OTR.

Following its introduction on the MINI Clubman and MINI Countryman in early 2021, the Shadow Edition is now available to order on the MINI Hatch, MINI Convertible and MINI Electric.

Offered exclusively to the UK market, the Shadow Edition comes with a higher standard specification, focuses on blacked out features and edition-exclusive bonnet design and graphics.

The new Shadow Edition has a Midnight Black metallic exterior paint colour, with contrasting Silver roof and mirror caps and Piano Black Exterior, creating a dramatic and streamlined look.

Customers can choose an all-electric powertrain with the MINI Electric, or between Cooper and Cooper S engines, in both manual and automatic transmission on the MINI Hatch and MINI Convertible models

The Shadow Edition for MINI Hatch and Convertible is based on the Sport trim level, including 18” John Cooper Works Course Spoke alloy wheels, Silver roof and mirror caps, John Cooper Works aerodynamic kit including John Cooper Works spoiler, and LED front and rear lights.

The MINI Electric Shadow Edition is based on the Level 3 model and comes with 17” Tentacle Spoke alloy wheels as standard, alongside Piano Black Exterior and Midnight Black metallic roof and mirror caps.

All models benefit from special edition graphics on the bonnet, integrated scuttle trim and the A-panel, while MINI Hatch also includes the Shadow logo on the lower roof.

Inside, the Shadow Edition has Anthracite headlining and a Piano Black trim with both the dash trim and tread plates also featuring special graphics. John Cooper Works sport seats and a sports leather steering wheel with contrast stitching in Chili Red complete the interior design.

Continuing the high standard specification, the Shadow Edition comes equipped with an 8.8” infotainment screen with MINI Connected, Bluetooth with USB audio, Rain sensor and automatic headlight activation, LED headlights and rear lights and Intelligent emergency calling (E-Call). Comfort Pack, Comfort Plus Pack and Navigation Plus Pack, which includes Wireless Charging and Head Up Display, are all optional.

Pricing (OTR)




MINI 3-Door Hatch Shadow Edition

From £22,340

From £23,740

MINI 5-Door Hatch Shadow Edition

From £23,040

From £24,440

MINI Convertible Shadow Edition

From £25,600

From £27,000

MINI Electric Shadow Edition


£35,050 (inc.PiCG)

The MINI Shadow Edition is available to order now from retailers nationwide. For more information visit   


The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

In 2020, the BMW Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide. The profit before tax in the financial year 2020 was € 5.222 billion on revenues amounting to € 98.990 billion. As of 31 December 2020, the BMW Group had a workforce of 120,726 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.


MINI Press Office Contacts:

Helen Wilson
Senior Press Officer, BMW & MINI Communications
Tel: 07815 372480

Georgina Cox                                                     
MINI Media Relations Manager
Tel: 07815 370878               

Emma Begley
General Manager, Product and Internal Communications
Tel: 07815 371062

Graham Biggs                
Corporate Communications Director
Tel:  07815 376867

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CO2 emission information.

The values for fuel consumption, CO2 emissions and energy consumption shown were determined in a standardised test cycle according to the European Regulation (EC) 715/2007 in the version currently applicable. The figures refer to a vehicle with basic configuration in Germany and the range shown considers transmission (automatic or manual) and the different wheels and tyres available on the selected model and may vary during the configuration.

The values of the vehicles labelled with (*), are already based on the test cycle according to the new WLTP regulation and are translated back into NEDC-equivalent values in order to allow a comparison between vehicles. More information on the transition from NEDC to WLTP test procedures can be found here.

These figures are intended for comparison purposes and may not be representative of what a user achieves under usual driving conditions. For plug-in hybrid vehicles and battery electric vehicles the figures have been obtained using a combination of battery power and petrol fuel after the battery had been fully charged. Plug-in hybrid vehicles and battery electric vehicles require mains electricity for charging. The CO2 emissions labels are determined according to Directive 1999/94/EC and the Passenger Car (Fuel consumption and CO2 Emissions Information) Regulations 2001, as amended. They are based on the fuel consumption, CO2 values and energy consumptions according to the NEDC cycle.

A guide on fuel economy and CO2 emissions which contains data for all new passenger car models is available at any point of sale free of charge. For further information you can also visit this link.

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