PressClub United Kingdom · Article.
MINI launches Shadow Edition on all models.
Mon Oct 25 09:30:00 CEST 2021 Press Release
• UK exclusive Shadow Edition now offered across whole MINI range. • Midnight Black exterior body colour, with Shadow graphics, logos and exclusive bonnet design. • Available on models with Cooper and Cooper S engines, and MINI Electric. • Available to order now, priced from £22,340 OTR.
Press Contact.
Helen Wilson
BMW Group
Tel: +44-1252-92-1928
send an e-mail
Author.
Helen Wilson
BMW Group
- UK exclusive Shadow Edition now offered across whole MINI range.
- Midnight Black exterior body colour, with Shadow graphics, logos and exclusive bonnet design.
- Available on models with Cooper and Cooper S engines, and MINI Electric.
- Available to order now, priced from £22,340 OTR.
Following its introduction on the MINI Clubman and MINI
Countryman in early 2021, the Shadow Edition is now available to order
on the MINI Hatch, MINI Convertible and MINI Electric.
Offered exclusively to the UK market, the Shadow Edition comes
with a higher standard specification, focuses on blacked out features
and edition-exclusive bonnet design and graphics.
The new Shadow Edition has a Midnight Black metallic exterior
paint colour, with contrasting Silver roof and mirror caps and Piano
Black Exterior, creating a dramatic and streamlined look.
Customers can choose an all-electric powertrain with the MINI
Electric, or between Cooper and Cooper S engines, in both manual and
automatic transmission on the MINI Hatch and MINI Convertible models
The Shadow Edition for MINI Hatch and Convertible is based on
the Sport trim level, including 18” John Cooper Works Course Spoke
alloy wheels, Silver roof and mirror caps, John Cooper Works
aerodynamic kit including John Cooper Works spoiler, and LED front and
rear lights.
The MINI Electric Shadow Edition is based on the Level 3 model
and comes with 17” Tentacle Spoke alloy wheels as standard, alongside
Piano Black Exterior and Midnight Black metallic roof and mirror caps.
All models benefit from special edition graphics on the bonnet,
integrated scuttle trim and the A-panel, while MINI Hatch also
includes the Shadow logo on the lower roof.
Inside, the Shadow Edition has Anthracite headlining and a Piano
Black trim with both the dash trim and tread plates also featuring
special graphics. John Cooper Works sport seats and a sports leather
steering wheel with contrast stitching in Chili Red complete the
interior design.
Continuing the high standard specification, the Shadow Edition
comes equipped with an 8.8” infotainment screen with MINI Connected,
Bluetooth with USB audio, Rain sensor and automatic headlight
activation, LED headlights and rear lights and Intelligent emergency
calling (E-Call). Comfort Pack, Comfort Plus Pack and Navigation Plus
Pack, which includes Wireless Charging and Head Up Display, are all optional.
Pricing (OTR)
| Manual | Automatic |
MINI 3-Door Hatch Shadow Edition | From £22,340 | From £23,740 |
MINI 5-Door Hatch Shadow Edition | From £23,040 | From £24,440 |
MINI Convertible Shadow Edition | From £25,600 | From £27,000 |
MINI Electric Shadow Edition | N/A | £35,050 (inc.PiCG) |
The MINI Shadow Edition is available to order now from retailers
nationwide. For more information visit www.mini.co.uk.
Ends
The BMW Group
With its four brands BMW, MINI,
Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading
premium manufacturer of automobiles and motorcycles and also provides
premium financial and mobility services. The BMW Group production
network comprises 31 production and assembly facilities in 15
countries; the company has a global sales network in more than 140 countries.
In 2020, the BMW Group sold over 2.3 million passenger vehicles
and more than 169,000 motorcycles worldwide. The profit before tax in
the financial year 2020 was € 5.222 billion on revenues amounting to €
98.990 billion. As of 31 December 2020, the BMW Group had a workforce
of 120,726 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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MINI Press Office Contacts:
Helen Wilson
Senior Press Officer, BMW & MINI
Communications
Tel: 07815 372480
Email: Helen.Wilson@bmw.co.uk
Georgina
Cox
MINI
Media Relations Manager
Tel: 07815
370878
Email: Georgina.Cox@mini.co.uk
Emma Begley
General Manager, Product and Internal
Communications
Tel: 07815 371062
Email: Emma.Begley@bmw.co.uk
Graham Biggs
Corporate Communications
Director
Tel: 07815 376867
Email: Graham.Biggs@bmw.co.uk
Media website:
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