PressClub United Kingdom · Article.
The MINI future strategy: sustainability, diversity, innovation, profitability and optimism.
Wed Nov 03 00:01:00 CET 2021 Press Release
• Reinforced commitment in the crossover and premium compact segments, and in the automotive market in China. • New MINI vehicle concept in the premium compact segment currently in development. • Next generation MINI Countryman will launch in 2023 and be built at BMW Group Plant Leipzig. • MINI Convertible production will return to Plant Oxford in 2025.
Press Contact.
Helen Wilson
BMW Group
Tel: +44-1252-92-1928
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• Reinforced commitment in the crossover and premium compact
segments, and in the automotive market in China.
• New MINI
vehicle concept in the premium compact segment currently in
development.
• Next generation MINI Countryman will launch in
2023 and be built at BMW Group Plant Leipzig.
• MINI Convertible
production will return to Plant Oxford in 2025.
Consistent alignment on electrification and digitalisation,
conquering additional target groups and markets, and community and
social engagement, form the core of the future strategy of MINI. As a
premium small and compact car brand operating globally in 109
countries, MINI is committed to continuing its success story with
strategic expansion of the product range, technology innovations and
new production sites. The objective is to significantly enhance
popularity and profitability over the next decade.
MINI’s strategy is defined from numerous opportunities provided
by the current transformation taking place in the automotive sector.
They are grounds for confidence and optimism about the ongoing
development of the brand. In September 2021, MINI succeeded in
achieving an increase in sales of 7.9 percent in comparison with the
same period in 2020, with the growing enthusiasm for electromobility
particularly notable. Electrified models now make up more than 15
percent of global sales.
MINI is pursuing the strategic sustainability goals of the BMW
Group by consistently reducing CO2 emissions over the
entire value chain. Innovative materials and enhanced use of secondary
raw materials also contribute to greater sustainability.
MINI is using the options offered by digitalisation for
intuitive control systems and innovative forms of individualisation.
The brand empowers its customers to achieve seamless integration of
the vehicle in their digital lifestyle and defines benchmarks in
mobility sharing. The MINI App is also morphing into a digital
platform for the global MINI Community.
“MINI was always the answer to very special challenges for
individual mobility. And the willingness to rethink the status quo
defines the brand to the present day,” says Bernd Körber, Head of
MINI. “Alongside electromobility, the development of new target groups
and sales markets is a key factor for the future of MINI.”
Electric vehicles will make up 50 percent of total global MINI
sales by 2027. In 2025, the last new MINI model powered with a
combustion engine will be launched and complete electrification of the
MINI model range will take place by the early 2030s.
From 2023, MINI will present the first model in a new generation
of cars powered by an all-electric drivetrain. The future core
portfolio of all-electric powered vehicles will include the MINI
3-Door Hatch, a new crossover in the small-car segment and the next
generation MINI Countryman in the compact segment. MINI is also
developing concepts for John Cooper Works models with an electrified drivetrain.
MINI’s small-car models and the next generation MINI Countryman
in the premium compact segment will also be available with
conventional combustion engines.
Another component in the strategy for profitable growth is
MINI’s enhanced commitment in the premium compact segment. Alongside
the successor to the current MINI Countryman, a new vehicle concept is
being developed. This will meet the wishes of many customers for
additional space and comfort, and increased variability.
The automotive market in China continues to undergo dynamic
growth. In order to take part in the positive development of the
world’s biggest automotive market and sell a significantly higher
number of cars there, MINI will soon move from the status of an import
brand to a local manufacturer. From 2023 onwards, the new models of
the small-car segment developed for e-mobility will be produced in
China. Production will be located at the newly constructed automotive
plant in the east of China. MINI will use the cars produced there to
meet the increased demand in China and the other global markets.
Production of the next generation MINI Countryman will also be
launched in 2023 and the car will be built at the BMW Group Plant
Leipzig, making it the first MINI Made in Germany. All other MINI
models, including the MINI Convertible set to launch in 2025, will be
produced at the MINI Plant in Oxford, which remains the heart of MINI
production. The United Kingdom will continue to be the home of the
MINI brand.
Please click here to read the full future strategy plan.
Ends
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW
Motorrad, the BMW Group is the world’s leading premium manufacturer of
automobiles and motorcycles and also provides premium financial and
mobility services. The BMW Group production network comprises 31
production and assembly facilities in 15 countries; the company has a
global sales network in more than 140 countries.
In 2020, the BMW Group sold over 2.3 million passenger vehicles
and more than 169,000 motorcycles worldwide. The profit before tax in
the financial year 2020 was € 5.222 billion on revenues amounting to €
98.990 billion. As of 31 December 2020, the BMW Group had a workforce
of 120,726 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set the course for the
future at an early stage and consistently makes sustainability and
efficient resource management central to its strategic direction, from
the supply chain through production to the end of the use phase of all products.
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MINI Press Office Contacts:
Helen
Wilson
Senior Press Officer, BMW & MINI
Communications
Tel: 07815 372480
Email: Helen.Wilson@bmw.co.uk
Georgina
Cox
MINI
Media Relations Manager
Tel: 07815
370878
Email: Georgina.Cox@mini.co.uk
Emma Begley
General Manager, Product and Internal
Communications
Tel: 07815 371062
Email: Emma.Begley@bmw.co.uk
Graham Biggs
Corporate Communications
Director
Tel: 07815 376867
Email: Graham.Biggs@bmw.co.uk
Media website:
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