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Cyber Week 2021: Attractive offers from BMW on digital products and services as well as selected vehicle functions.

● Campaign running from 24 to 30 November ● Up to 30% discount on digital services as well as selected vehicle functions ● Cyber Week has been the BMW's most successful online sales campaign since it was held for the first time in 2017


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Chris Overall
BMW Group

Tel: +44-1252-92-1809

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The event that BMW customers have been waiting for: the Cyber Week campaign is back again this year, from 24 to 30 November. Over this period, BMW will be offering up to 30% discount on digital services as well as selected vehicle functions.

Cyber Week has been a resounding success since it was held for the first time in 2017, and rates as the BMW's most successful online sales campaign. In 2020, campaign week sales increased by 57 per cent compared to the year before. The sales bump provided by Cyber Week accounted for 8 per cent of the total digital products and services sales for 2020. A total of 22,000 additional sales were generated by BMW customers during these seven days. 

Customers can benefit from 30% off digital products and services. The offers include the popular Connected Packages, which encompass a number of services, as well as individual services like Apple Car Play®, which integrates the features of the iPhone into the vehicle.

A special highlight this year is the discount of up to 30% on the popular “BMW Service Inclusive” package. Customers pay a fixed amount once and are entitled to all the services in the package during the period of cover of five years or up to 60,000 miles.

Cyber Week is an important part of the consistent digitalisation strategy employed by BMW to offer its customers a host of useful functions that can be added to a vehicle after purchase. In this way, all BMW drivers can personalise their vehicle to their specific needs in order to hack their lives with smart innovations.

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The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

In 2020, the BMW Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion As of 31 December 2020, the BMW Group had a workforce of 120,726 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.


For further information please contact:

Helen Wilson
Senior Press Officer, BMW & MINI Communications
Tel: 07815 372 480

Chris Overall
BMW Media Relations Manager
Tel: 07815 370 990

Emma Begley
General Manager, Communications
Tel: 07815 371 062

Graham Biggs
Corporate Communications Director
Tel: 07815 376 867

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CO2 emission information.

The values for fuel consumption, CO2 emissions and energy consumption shown were determined in a standardised test cycle according to the European Regulation (EC) 715/2007 in the version currently applicable. The figures refer to a vehicle with basic configuration in Germany and the range shown considers transmission (automatic or manual) and the different wheels and tyres available on the selected model and may vary during the configuration.

The values of the vehicles labelled with (*), are already based on the test cycle according to the new WLTP regulation and are translated back into NEDC-equivalent values in order to allow a comparison between vehicles. More information on the transition from NEDC to WLTP test procedures can be found here.

These figures are intended for comparison purposes and may not be representative of what a user achieves under usual driving conditions. For plug-in hybrid vehicles and battery electric vehicles the figures have been obtained using a combination of battery power and petrol fuel after the battery had been fully charged. Plug-in hybrid vehicles and battery electric vehicles require mains electricity for charging. The CO2 emissions labels are determined according to Directive 1999/94/EC and the Passenger Car (Fuel consumption and CO2 Emissions Information) Regulations 2001, as amended. They are based on the fuel consumption, CO2 values and energy consumptions according to the NEDC cycle.

A guide on fuel economy and CO2 emissions which contains data for all new passenger car models is available at any point of sale free of charge. For further information you can also visit this link.

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