PressClub United Kingdom · Article.
Cyber Week 2021: Attractive offers from BMW on digital products and services as well as selected vehicle functions.
Mon Nov 22 16:05:00 CET 2021 Press Kit
● Campaign running from 24 to 30 November ● Up to 30% discount on digital services as well as selected vehicle functions ● Cyber Week has been the BMW's most successful online sales campaign since it was held for the first time in 2017
Press Contact.
Chris Overall
BMW Group
Tel: +447815370990
send an e-mail
Author.
Chris Overall
BMW Group
The event that BMW customers have been waiting for: the Cyber Week
campaign is back again this year, from 24 to 30 November. Over this
period, BMW will be offering up to 30% discount on digital services as
well as selected vehicle functions.
Cyber Week has been a resounding success since it was held for
the first time in 2017, and rates as the BMW's most successful online
sales campaign. In 2020, campaign week sales increased by 57 per cent
compared to the year before. The sales bump provided by Cyber Week
accounted for 8 per cent of the total digital products and services
sales for 2020. A total of 22,000 additional sales were generated by
BMW customers during these seven days.
Customers can benefit from 30% off digital products and
services. The offers include the popular Connected Packages, which
encompass a number of services, as well as individual services like
Apple Car Play®, which integrates the features of the iPhone into the vehicle.
A special highlight this year is the discount of up to 30% on
the popular “BMW Service Inclusive” package. Customers pay a fixed
amount once and are entitled to all the services in the package during
the period of cover of five years or up to 60,000 miles.
Cyber Week is an important part of the consistent digitalisation
strategy employed by BMW to offer its customers a host of useful
functions that can be added to a vehicle after purchase. In this way,
all BMW drivers can personalise their vehicle to their specific needs
in order to hack their lives with smart innovations.
To find out more, please visit:
https://www.bmw.co.uk/en/shop/ls/cp/connected-drive
ENDS
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW
Motorrad, the BMW Group is the world’s leading premium manufacturer of
automobiles and motorcycles and also provides premium financial and
mobility services. The BMW Group production network comprises 31
production and assembly facilities in 15 countries; the company has a
global sales network in more than 140 countries.
In 2020, the BMW Group sold over 2.3 million passenger vehicles
and more than 169,000 motorcycles worldwide. The profit before tax in
the financial year 2019 was € 7.118 billion on revenues amounting to €
104.210 billion As of 31 December 2020, the BMW Group had a workforce
of 120,726 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
www.bmwgroup.com
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Twitter:
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For further information please contact:
Helen Wilson
Senior Press Officer, BMW & MINI
Communications
Tel: 07815 372 480
Email: Helen.Wilson@bmw.co.uk
Chris Overall
BMW Media Relations Manager
Tel: 07815
370 990
Email: Chris.Overall@bmw.co.uk
Emma Begley
General Manager, Communications
Tel:
07815 371 062
Email: Emma.Begley@bmw.co.uk
Graham Biggs
Corporate Communications Director
Tel:
07815 376 867
Email: Graham.Biggs@bmw.co.uk