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Cyber Week 2021: Attractive offers from BMW on digital products and services as well as selected vehicle functions.
22.11.2021 Press Kit
● Campaign running from 24 to 30 November ● Up to 30% discount on digital services as well as selected vehicle functions ● Cyber Week has been the BMW's most successful online sales campaign since it was held for the first time in 2017
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The event that BMW customers have been waiting for: the Cyber Week
campaign is back again this year, from 24 to 30 November. Over this
period, BMW will be offering up to 30% discount on digital services as
well as selected vehicle functions.
Cyber Week has been a resounding success since it was held for the first time in 2017, and rates as the BMW's most successful online sales campaign. In 2020, campaign week sales increased by 57 per cent compared to the year before. The sales bump provided by Cyber Week accounted for 8 per cent of the total digital products and services sales for 2020. A total of 22,000 additional sales were generated by BMW customers during these seven days.
Customers can benefit from 30% off digital products and services. The offers include the popular Connected Packages, which encompass a number of services, as well as individual services like Apple Car Play®, which integrates the features of the iPhone into the vehicle.
A special highlight this year is the discount of up to 30% on the popular “BMW Service Inclusive” package. Customers pay a fixed amount once and are entitled to all the services in the package during the period of cover of five years or up to 60,000 miles.
Cyber Week is an important part of the consistent digitalisation strategy employed by BMW to offer its customers a host of useful functions that can be added to a vehicle after purchase. In this way, all BMW drivers can personalise their vehicle to their specific needs in order to hack their lives with smart innovations.
To find out more, please visit:
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2020, the BMW Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion As of 31 December 2020, the BMW Group had a workforce of 120,726 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
For further information please contact:
Senior Press Officer, BMW & MINI Communications
Tel: 07815 372 480
BMW Media Relations Manager
Tel: 07815 370 990
General Manager, Communications
Tel: 07815 371 062
Corporate Communications Director
Tel: 07815 376 867