PressClub United Kingdom · Article.
Wave a royal hello to the limited-edition BMW Jubilee animation
Wed Jun 01 11:30:00 CEST 2022 Press Release
As the nation gears up to celebrate the Queen’s Platinum Jubilee, BMW are announcing that millions of BMW vehicles across the UK will receive a royally jovial animation to showcase the spirit of the celebrations taking place across the country.
As the nation gears up to celebrate the Queen’s Platinum Jubilee, BMW
are announcing that millions of BMW vehicles across the UK will
receive a royally jovial animation to showcase the spirit of the
celebrations taking place across the country.
The special limited-edition animation takes us from the Giant’s
Causeway to Tenby and the Scottish Highlands, ending in London with a
special celebratory street party. Each scene will bring these
locations to life and embodies the atmosphere of the Platinum Jubilee.
The animation will be available to UK customers with vehicles
equipped with Operating System 7 and 8 from Thursday 2nd
June until Sunday 5th June.
Upon starting the car, a special banner in the Control Display
will appear. Clicking on this banner activates the programme’s
crowning glory, commencing the full-screen celebratory animation.
The BMW Group became one of the first manufacturers worldwide to
introduce Remote Software Upgrades in 2019. Today, it is able to
modify every single line of programming code in its upgrade-compatible
vehicles. This increasingly gives customers the option of adding
functions later, as needed, or activating them for a limited time.
BMW is constantly expanding this offering through “BMW
ConnectedDrive Upgrades” – for example, for driver assistance systems
or comfort functions. Since the number of eligible vehicles increases
with every new BMW model, more than 3.3 million BMW cars worldwide
with Operating System 7 and 8 are now upgrade-compatible.
Ends
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW
Motorrad, the BMW Group is the world’s leading premium manufacturer of
automobiles and motorcycles and also provides premium financial and
mobility services. The BMW Group production network comprises 31
production and assembly facilities in 15 countries; the company has a
global sales network in more than 140 countries.
In 2021, the BMW Group sold over 2.5 million passenger vehicles
and more than 194,000 motorcycles worldwide. The profit before tax in
the financial year 2021 was € 16.1 billion on revenues amounting to €
111.2 billion. As of 31 December 2021, the BMW Group had a workforce
of 118,909 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set the course for the
future at an early stage and consistently makes sustainability and
efficient resource management central to its strategic direction, from
the supply chain through production to the
end of the use phase
of all products.
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For further information please contact:
Helen Wilson
Senior Press Officer
Tel: 07815 372
480
Email: Helen.Wilson@bmw.co.uk
Chris Overall
BMW Media Relations Manager
Tel: 07815
370 990
Email: Chris.Overall@bmw.co.uk
Emma Begley
General Manager, Communications
Tel:
07815 371 062
Email: Emma.Begley@bmw.co.uk
Graham Biggs
Corporate Communications Director
Tel:
07815 376 867
Email: Graham.Biggs@bmw.co.uk