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Wave a royal hello to the limited-edition BMW Jubilee animation

As the nation gears up to celebrate the Queen’s Platinum Jubilee, BMW are announcing that millions of BMW vehicles across the UK will receive a royally jovial animation to showcase the spirit of the celebrations taking place across the country.

Technology
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BMW ConnectedDrive
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Infotainment, Control Concepts
 

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As the nation gears up to celebrate the Queen’s Platinum Jubilee, BMW are announcing that millions of BMW vehicles across the UK will receive a royally jovial animation to showcase the spirit of the celebrations taking place across the country.

The special limited-edition animation takes us from the Giant’s Causeway to Tenby and the Scottish Highlands, ending in London with a special celebratory street party. Each scene will bring these locations to life and embodies the atmosphere of the Platinum Jubilee.

The animation will be available to UK customers with vehicles equipped with Operating System 7 and 8 from Thursday 2nd June until Sunday 5th June.

Upon starting the car, a special banner in the Control Display will appear. Clicking on this banner activates the programme’s crowning glory, commencing the full-screen celebratory animation.

The BMW Group became one of the first manufacturers worldwide to introduce Remote Software Upgrades in 2019. Today, it is able to modify every single line of programming code in its upgrade-compatible vehicles. This increasingly gives customers the option of adding functions later, as needed, or activating them for a limited time.

BMW is constantly expanding this offering through “BMW ConnectedDrive Upgrades” – for example, for driver assistance systems or comfort functions. Since the number of eligible vehicles increases with every new BMW model, more than 3.3 million BMW cars worldwide with Operating System 7 and 8 are now upgrade-compatible.

Ends

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

In 2021, the BMW Group sold over 2.5 million passenger vehicles and more than 194,000 motorcycles worldwide. The profit before tax in the financial year 2021 was € 16.1 billion on revenues amounting to € 111.2 billion. As of 31 December 2021, the BMW Group had a workforce of 118,909 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the
end of the use phase of all products.

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For further information please contact:

Helen Wilson
Senior Press Officer
Tel: 07815 372 480
Email: Helen.Wilson@bmw.co.uk

Chris Overall
BMW Media Relations Manager
Tel: 07815 370 990
Email: Chris.Overall@bmw.co.uk

Emma Begley
General Manager, Communications
Tel: 07815 371 062
Email: Emma.Begley@bmw.co.uk

Graham Biggs
Corporate Communications Director
Tel: 07815 376 867
Email: Graham.Biggs@bmw.co.uk

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CO2 emission information.

The values for fuel consumption, CO2 emissions and energy consumption shown were determined in a standardised test cycle according to the European Regulation (EC) 715/2007 in the version currently applicable. The figures refer to a vehicle with basic configuration in Germany and the range shown considers transmission (automatic or manual) and the different wheels and tyres available on the selected model and may vary during the configuration.

The values of the vehicles labelled with (*), are already based on the test cycle according to the new WLTP regulation and are translated back into NEDC-equivalent values in order to allow a comparison between vehicles. More information on the transition from NEDC to WLTP test procedures can be found here.

These figures are intended for comparison purposes and may not be representative of what a user achieves under usual driving conditions. For plug-in hybrid vehicles and battery electric vehicles the figures have been obtained using a combination of battery power and petrol fuel after the battery had been fully charged. Plug-in hybrid vehicles and battery electric vehicles require mains electricity for charging. The CO2 emissions labels are determined according to Directive 1999/94/EC and the Passenger Car (Fuel consumption and CO2 Emissions Information) Regulations 2001, as amended. They are based on the fuel consumption, CO2 values and energy consumptions according to the NEDC cycle.

A guide on fuel economy and CO2 emissions which contains data for all new passenger car models is available at any point of sale free of charge. For further information you can also visit this link.

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