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P.E with Joe goes on the road with MINI this summer to improve wellbeing through exercise.

• The Body Coach aka Joe Wicks is taking ‘P.E with Joe’ on tour again with MINI • With MINI’s Big Love support behind him, Joe is on a mission to improve mental wellbeing through exercise • A seven-stop road trip in the MINI Countryman from Somerset to Perth • Tickets are £5 for children and £8 per adult - all proceeds will be donated to BBC Children in Need • To book tickets visit https://www.mini.co.uk/pewithjoe

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Helen Wilson
BMW Group

The Body Coach, aka Joe Wicks, is taking ‘P.E with Joe’ on the road with MINI for the second year running to bring people together for wellness wins – staged as the ultimate event to get families feeling energised, mentally and physically.

Seven in 10 adults say that they used exercise to manage their mental health during the pandemic - highlighting its important link to wellbeing[1].As part of MINI’s Big Love initiative, Joe is out to keep families healthy and motivated.

From Sunday 31st July to Saturday 6th August, Joe Wicks will be embarking on an energetic national tour in his MINI to bring his family-friendly brand of workouts to seven iconic locations in Somerset, Cardiff, Oxford, Norfolk, Leeds, Lauder and Perth.

Kicking off at Forde Abbey, Somerset, Joe will give attendees a first-hand experience of his famed workouts that make burpees, push-ups and star jumps fun as only he can. After each 45-minute session everyone will also have the chance to meet the man himself before he sets off to his next location.

“I’m really excited to be taking P.E with Joe on the road again with MINI and meeting so many amazing people dedicated to keeping fit and having fun. I can’t wait to see you all there,” said Joe Wicks ahead of the tour.

“Last year was such an incredible and humbling experience. Meeting everyone that came along and hearing their inspiring stories meant so much to me. It really emphasised the importance of moving your body, not just for keeping fit, but for the truly positive impact it can have on your mental health.”

In 2021 Joe went on a MINI road trip to six locations in six days, bringing fitness to over 6,000 exercise-keen participants and raising a staggering £50,000 for Children in Need in the process.

Once again, 100% of proceeds from this year’s tour will be donated to BBC Children in Need to help support children across the UK. Joe has had the role of the charity’s School Ambassador since 2019.

P.E with Joe 2022 tour locations:

Sunday 31st July - Forde Abbey, Somerset

Monday 1st August- Principality Stadium, Cardiff

Tuesday 2nd August- Waddesdon Manor, Oxford

Wednesday 3rd August- Sandringham House, Norfolk

Thursday 4th August- Harewood House, Leeds

Friday 5th August- Thirlestane Castle, Lauder

Saturday 6th August- Scone Palace, Perth

For more information on the tour and to get hold of tickets to workout at one of the locations; hop, skip or jump your way to https://www.mini.co.uk/pewithjoe.

Ends

 

[1] Source: Sport England, 2021:

https://sportengland-production-files.s3.eu-west-2.amazonaws.com/s3fs-public/2021-04/Understanding%20the%20Impact%20of%20Covid%20April%202021_0.pdf?VersionId=rDJkuKjVEnrsQYsDn9nSYezUmXlu6ZK9

 

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MINI Press Office Contacts:

Tom Evans
MINI Press Officer
Email: Thomas.EE.Evans@bmwgroup.com

Georgina Cox                                                     
MINI Media Relations Manager
Tel: 07815 370878               
Email: Georgina.Cox@mini.co.uk

Graham Biggs                
Corporate Communications Director
Tel:  07815 376867
Email:  Graham.Biggs@bmw.co.uk

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