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Mario Moser joins BMW Group UK as Director of Customer Support and Aftersales

BMW Group UK has today announced the appointment of Mario Moser, joining the UK executive leadership team as Customer Support Director.

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Farnborough. BMW Group UK has today announced the appointment of Mario Moser, joining the UK executive leadership team as Customer Support Director. He replaces Richard Price who retired at the beginning of the summer.

Mario has been based in China for the last four and a half years, as the Head of Customer Support/Aftersales where he oversaw the development of the retailer network. Working with over a hundred investors and 680 retailers, this included the digitalisation of the customer journey, customer programmes, retailer efficiency and particularly steering the ramp up and future proof of BEVs (battery electric vehicles).

Chris Brownridge, CEO of BMW Group UK said; “We’re delighted to welcome Mario to our team. The depth and breadth of his experience is going to be invaluable as, together with our retailers and partners, we lead the development of automotive retail and customer support in the UK.”

Originally from Austria, Mario started his career as a technical apprentice before taking various roles on the retail side of the automotive industry, finally rising to dealer principle. After seven years at the BMW Group retailer in Vienna, Mario began his international career, living in the Czech Republic, Romania, Bulgaria, and then in Poland where he managed aftersales and retailer development, taking up the role of Executive Country Director, before moving to China.


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The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites all over the world; the company has a global sales network in more than 140 countries.

In 2021, the BMW Group sold over 2.5 million passenger vehicles and more than 194,000 motorcycles worldwide. The profit before tax in the financial year 2021 was €16.1 billion on revenues amounting to €111.2 billion. As of 31 December 2021, the BMW Group had a workforce of 118,909 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

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CO2 emission information.

The values for fuel consumption, CO2 emissions and energy consumption shown were determined in a standardised test cycle according to the European Regulation (EC) 715/2007 in the version currently applicable. The figures refer to a vehicle with basic configuration in Germany and the range shown considers transmission (automatic or manual) and the different wheels and tyres available on the selected model and may vary during the configuration.

The values of the vehicles labelled with (*), are already based on the test cycle according to the new WLTP regulation and are translated back into NEDC-equivalent values in order to allow a comparison between vehicles. More information on the transition from NEDC to WLTP test procedures can be found here.

These figures are intended for comparison purposes and may not be representative of what a user achieves under usual driving conditions. For plug-in hybrid vehicles and battery electric vehicles the figures have been obtained using a combination of battery power and petrol fuel after the battery had been fully charged. Plug-in hybrid vehicles and battery electric vehicles require mains electricity for charging. The CO2 emissions labels are determined according to Directive 1999/94/EC and the Passenger Car (Fuel consumption and CO2 Emissions Information) Regulations 2001, as amended. They are based on the fuel consumption, CO2 values and energy consumptions according to the NEDC cycle.

A guide on fuel economy and CO2 emissions which contains data for all new passenger car models is available at any point of sale free of charge. For further information you can also visit this link.

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