PressClub United Kingdom · Article.
Driving to your home for Christmas – The Festive MINI returns for 2022.
Wed Nov 23 10:00:00 CET 2022 Press Release
The Festive MINI is back and brighter than ever before, this year wrapped in 3,000 smart LED lights by creator Nicholas ‘Nico’ Martin and supported by MINI UK, to raise money for MS Trust and Duchenne UK.
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BMW Group
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The Festive MINI is back and brighter than ever before, this year
wrapped in 3,000 smart LED lights by creator Nicholas ‘Nico’ Martin
and supported by MINI UK, to raise money for MS Trust and Duchenne UK.
First started over four years ago, the MINI Electric is wrapped
in 3,000 app-controlled twinkly lights, capable of generating
customisable animations including light patterns and messages, and
rhythms synced to your favourite song.
This year each individual light is available to sponsor for just
£2, and to spread festive cheer and big love even further, Nico will
be visiting as many streets as possible in his hometown throughout the
festive period. The official ‘switch on’ of the Festive MINI 2022 will
take place at The Lexicon Bracknell, on 25 November.
In December 2020, the illuminating car came to the rescue when
Christmas switch on displays were cancelled due to lockdown, spreading
much needed joy and bringing cheer and positivity to people on their
own doorsteps, whilst also raising awareness and over £5,000.
Ahead of this year’s fundraising period, Nico said, “I’m
delighted to be bringing the Festive MINI back for 2022 to raise more
money for charities that are really close to my heart. I love having
the opportunity to cheer people up whilst raising funds for the MS
Trust and Duchenne UK”.
“My mother was diagnosed with Multiple Sclerosis seven years ago
and the MS Trust were instrumental in supporting her to understand her
condition and how to cope. Back in 2019 I was asked to take the
Festive MINI to surprise an incredible young boy, Marcus Rooks, who
had been diagnosed with Duchenne Muscular Dystrophy - a genetic
condition that causes degeneration of muscles. It was incredible to
see his smile light up and a reminder that the Festive MINI is truly
special and brings joy to many each year”.
The Festive MINI is once again supported by MINI UK and MINI
Plant Oxford, helping Nico spread Big Love in his local area and
beyond. Nico added: “The continued support from MINI is amazing and
its brilliant to have the team involved again this year – while
driving a MINI Electric helps to reduce my emissions whilst driving”.
Federico Izzo, Director, MINI UK said, “We’re very proud to
support the Festive MINI Electric again this year, helping Nico’s
incredible fundraising mission. It’s a fun and festive way to bring
people together, spread big love and raise funds for some amazing charities.”
For more information on the Festive MINI tour and to keep
updated on where it’s headed visit www.festivemini.com or follow
his journey on @drivingwithnico.
If you’d like to make a donation or request the Festive MINI to
your home or business, please click here.
Ends
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Tel: 07815
371705
Email: Thomas.Evans@mini.co.uk
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About the MS Trust
130 people are diagnosed with
multiple sclerosis every week in the UK. That’s one person every two
hours. An MS diagnosis can be devastating, for people with MS and
their loved ones. You may feel lost, alone and uncertain about the
future. But you don't have to deal with it alone. The MS Trust is here
for everyone affected by MS, from the moment of diagnosis and
throughout your journey.
We’re here for you today, tomorrow and every day after that. We
fight to make sure everyone affected by MS can access good quality,
specialist care and live the best life they possibly can. We support
and train your MS health professionals and fund MS specialist nurses
and Advanced MS Champions across the UK. We produce practical,
evidence-based information, online and in print, and our dedicated
Enquiry Service team are a friendly and knowledgeable voice to speak
to for anyone who needs to know more about MS.
https://mstrust.org.uk/
About Duchenne UK
Duchenne UK has one clear aim – to end Duchenne, a devastating
muscle-wasting disease. As the leading Duchenne charity in the UK,
they connect the best researchers with industry, the NHS and families
to accelerate every stage of drug development. Together, we will find
effective treatments for this generation of people living with DMD.
Duchenne muscular dystrophy (DMD) is the most common fatal
genetic disease diagnosed in childhood. Children born with DMD cannot
produce the protein dystrophin which is vital for muscle strength and
function. Muscle weakness starts in early childhood. Many use a
wheelchair by around the age of 12. As deterioration continues it
leads to paralysis and a shortened life expectancy. It almost
exclusively affects boys. In the UK there are around 2,500 boys
affected and around 300,000 worldwide. It is classified as a rare disease.
Our president is HRH The Duchess of Cornwall. Our patrons
include the broadcasters Krishnan Guru-Murthy and Mary Nightingale,
and the sports stars Owen Farrell, Kris Radlinski and Andy
Farrell.
For more information visit https://www.duchenneuk.org/