PressClub United Kingdom · Article.
BMW partners with Carl Freedman Gallery for Ronan Mckenzie-curated Exhibition 'To Be Held’
04.05.2023 Press Release
• BMW announces collaboration with Carl Freedman Gallery in Margate for the group exhibition 'To Be Held,' curated by London-born artist Ronan Mckenzie. • The all-electric BMW i7's luxurious materials are incorporated into the gallery space, enhancing the exhibition experience. • Exhibition open to the public until 25 June, Wednesday to Sunday, featuring 22 emerging UK and US artists and furniture designers.
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• BMW announces collaboration with Carl Freedman Gallery in Margate
for the group exhibition 'To Be Held,' curated by London-born artist
Ronan Mckenzie.
• The all-electric BMW i7's luxurious materials
are incorporated into the gallery space, enhancing the exhibition
experience.
• Exhibition open to the public until 25 June,
Wednesday to Sunday, featuring 22 emerging UK and US artists and
furniture designers.
BMW has a longstanding commitment to fostering the arts and
culture, boasting a global arts program that spans well over five
decades. As part of its ongoing commitment to support emerging talent,
BMW is proud to announce a collaboration with Carl Freedman Gallery
for their significant group exhibition 'To Be Held,' curated by Ronan Mckenzie.
Margate is developing into a cultural hub for young contemporary
artists. Carl Freedman Gallery London was founded in 2003 by Carl
Freedman, and in 2019 he opened the Margate Gallery. The gallery
became a part of the future of the town’s artistic regeneration.
London-born multidisciplinary artist, Ronan Mckenzie, envisions
a space at the gallery that embodies the essence of what it means
"to see and be seen, to be enveloped by an environment that
encourages one to feel and be felt, to find solace in the assurance of
acceptance, and to depart by choice, when one decides."
Mckenzie's curation of 'To Be Held' brings together 19 artists, 15
from the UK and four from the US, and three furniture designers,
offering them the opportunity to connect with new audiences.
The recently launched all-electric BMW i7 plays a pivotal role
in this collaboration, showcasing innovative design, cutting-edge
technology and offering a luxurious and comfortable setting, a central
theme for the exhibition. Cashmere textiles from the BMW i7 interior
seats will be incorporated into the exhibition space.
A special episode of Talk Art has been recorded where hosts
Russell Tovey and Robert Diament, along with Ronan Mckenzie, guide
listeners through a curated tour of the exhibition and explore how
design should not solely focus on aesthetics, but also consider the
emotional impact it has on individuals – a differentiator in both the
design of the BMW i7 and the exhibition itself. Mckenzie says, “Both
BMW and my foundations have developed instinctively through the
attention to tactility and texture, fabrication, sound, and an
interest in activating multiple senses to shape emotional responses
and experiences.”
The podcast also features an interview with Corinna Exner, BMW
Group UI/UX Designer, who designed My Mode in the BMW i7 and is deeply
passionate about the convergence of emotions and technology. Exner
adds: “At BMW, we think a lot about human emotions. The driver enters
our car with their individual history and personal feelings. We want
to contain them, protect them and be there for them. The interior is
made to hold human beings. To support all emotions and give joy. This
intention is visible in all details in the car – in the geometry, the
materials and in our My Mode Experiences.” The Talk Art podcast can be
listened to in full on major podcast platforms (Spotify
| Apple).
Ahead of the gallery opening, acclaimed English-Pakistani
photographer Tami Aftab shot Ronan Mckenzie alongside the BMW i7 at
the Carl Freedman Gallery in Margate, capturing all the key elements
of the collaboration.
The exhibition runs for eight weeks from 30 April to 25 June
2023 and is open to the public for free every Wednesday to Sunday.
For further information, please see https://carlfreedman.com/exhibitions/2023/to-be-held-curated-by-ronan-mckenzie/.
Carl Freedman Gallery
https://carlfreedman.com/
Instagram: https://www.instagram.com/carlfreedmangallery
Ronan Mckenzie
https://www.homebyrm.space/
Instagram: https://www.instagram.com/ronanksm
Tami Aftab
https://tamiaftab.com/
https://www.instagram.com/tamiaftab
Ends
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