PressClub United Kingdom · Article.
MINI PLANTS OVER 8,000 TREES THROUGH TINY FOREST PARTNERSHIP.
24.05.2023 Press Release
• 14th MINI Tiny Forest planted in partnership with Earthwatch Europe • Over 8,000 trees planted in total, covering 2,844 square metres of new forest • Plantings have engaged over 1,600 volunteers from local areas • MINI demonstrates Big Love for communities, creating open green spaces with a sustainable impact
Press Contact.
Helen Wilson
BMW Group
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Author.
Helen Wilson
BMW Group
MINI UK has planted its 14th Tiny Forest as part of its
partnership with Earthwatch Europe, totalling a combined area of 2,844
square metres of new forest across the UK.
The tennis-court sized forests each host over 600 native
saplings, with evidence showing these spaces can attract over 500 new
animal and plant species within the first three years.
Over the course of the two-year partnership, MINI Tiny Forest
plantings have engaged over 1,600 volunteers including school
children, university students, councillors, hospital staff and members
of the local communities.
With the final planting at Coleshill near Birmingham, a Tiny
Forest has now been planted near each of the three UK MINI
manufacturing sites. These plantings were supported by Apprentices
from MINI Plant Oxford, BMW Group Plant Hams Hall, and MINI Plant
Swindon collectively.
The planting of these forests has enabled Earthwatch Europe to
host 13 Science Days, where experts visit schools to help educate
young people on the importance of nature, sustainability, and wildlife preservation.
Reflecting on the two-year partnership, Federico Izzo, Director,
MINI UK & Ireland said, “Bringing people together, sustainability
and creative use of space are all at the heart of MINI, making
Earthwatch Europe the perfect partner to help us put these values into
action. I am incredibly proud of the Tiny Forests we’ve planted so
far, the green space they offer communities and their positive
sustainable impact.”
Ben Williams, Senior Project Manager at Earthwatch said: “Our
partnership with MINI has been such an exciting journey. Between
Swindon in 2021 and planting the final trees of this season in
Coleshill, we’ve planted 14 Tiny Forests together. This included the
first Tiny Forest in the Republic of Ireland, which will benefit
clients from the Tolka River Project – a drug rehabilitation
programme, and their local community.
Together we’re making big changes using small spaces. We look
forward to where these super tiny, super powerful forests can take us
next planting season and beyond.”
Over the last two years, increased biodiversity has been
observed at MINI Tiny Forests, which have attracted seven different
butterfly species – including the Red Admiral and Skipper species – as
well as frogs, newts, digger wasps’ nests and over 3,000 ground
dwelling invertebrates.
MINI is excited to continue monitoring the progress of its Tiny
Forests, the diverse wildlife they might attract and the ways in which
they are utilised by communities throughout the UK and Ireland.
For more information about Tiny Forests visit https://earthwatch.org.uk/get-involved/tiny-forests
Ends
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad,
the BMW Group is the world’s leading premium manufacturer of
automobiles and motorcycles and also provides premium financial and
mobility services. The BMW Group production network comprises over 30
production sites worldwide; the company has a global sales network in
more than 140 countries.
In 2022, the BMW Group sold nearly 2.4 million passenger
vehicles and more than 202,000 motorcycles worldwide. The profit
before tax in the financial year 2022 was € 23.5 billion on revenues
amounting to € 142.6 billion. As of 31 December 2022, the BMW Group
had a workforce of 149,475 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set the course for the
future at an early stage and consistently makes sustainability and
efficient resource management central to its strategic direction, from
the supply chain through production to the end of the use phase of all products.
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About Earthwatch Europe
Earthwatch is an environmental charity with science
at its heart. We drive the change needed to live within our means and
in balance with nature. We do this by:
• connecting people with the natural world
• monitoring the
health of our natural resources
• informing the actions that will
have the greatest positive impact.
www.earthwatch.org.uk
MINI Press Office Contacts:
Tom Evans
MINI Press Officer
Tel: 07815
371705
Email: Thomas.Evans@mini.co.uk
Helen Wilson
MINI Media Relations Manager
Tel: 07815
372480
Email: Helen.Wilson@mini.co.uk
Christina Burnham-Hepe
General Manager,
Communications
Tel: 07815 371206
Email: Christina.Burnham-Hepe@bmw.co.uk
Graham Biggs
Corporate Communications
Director
Tel: 07815 376867
Email: Graham.Biggs@bmw.co.uk
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