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DOUBLE UK PREMIERE FOR MINI AT GOODWOOD REVIVAL 2023.

• UK premiere of the new all-electric MINI Cooper and all-new MINI Countryman at Goodwood Revival • Both models to feature on the MINI display in Earls Court Motor Show • Customers can visit Cooper’s – MINI’s interactive, retro inspired supermarket with a modern twist. • Goodwood Revival 2023 takes place 8 – 10 September 2023.

F56
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F60
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MINI Electric
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MINI Countryman
 

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Helen Wilson
BMW Group

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Author.

Helen Wilson
BMW Group

Following their recent unveiling, the new all-electric MINI Cooper and all-new MINI Countryman will make their UK premiere at Goodwood Revival 2023, which this year takes places across the weekend of 8– 10 September.

Debuted at the IAA Mobility 2023 in Munich, the new MINI Cooper Electric features a world’s-first 24cm circular OLED screen, digital focused interior with brand new Experience Modes and offers customers either 190 or 249 miles of electric range*.

As the largest member of the MINI family, the new MINI Countryman is offered for the first time with both an electric and combustion powertrain. With a matching interior to the MINI Cooper, the MINI Countryman also offers Level 2 semi-automated driving for the first time, and grows in size to provide customers with more space, comfort and versatility.

Both models will feature on display inside Cooper’s – MINI’s retro inspired supermarket with a contemporary twist – located within Earls Court Motor Show, where guests will have the opportunity to win prizes through exciting giveaways.

Offering guests an interactive experience, each touchpoint inside Cooper’s tells a unique MINI Story. Cleverly branded stock alludes to innovative new model features, such as ‘Spike’s Kibble’, representing MINI’s canine virtual assistant, knitted goods which point to the new textile dashboard made from recycled polyester and ‘Countryman Crunch’ cereal with its adventure themed packaging. A classic Mini will also be on display.

The 2023 Goodwood Revival takes place on 8th – 10th September. Please click here for more details on the new all-electric MINI Cooper and here for more on the new MINI Countryman.

Ends

* The specified technical data are provisional.

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2022, the BMW Group sold nearly 2.4 million passenger vehicles and more than 202,000 motorcycles worldwide. The profit before tax in the financial year 2022 was € 23.5 billion on revenues amounting to € 142.6 billion. As of 31 December 2022, the BMW Group had a workforce of 149,475 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

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MINI Press Office Contacts:

Tom Evans
MINI Press Officer
Tel: 07815 371705
Email: Tom.Evans@mini.co.uk

Helen Wilson
MINI Media Relations Manager
Tel: 07815 372480                   
Email: Helen.Wilson@mini.co.uk

Christina Burnham-Hepe
General Manager, Communications
Tel: 07815 371206
Email: Christina.Burnham-Hepe@bmw.co.uk

Graham Biggs                
Corporate Communications Director
Tel:  07815 376867
Email:  Graham.Biggs@bmw.co.uk

Media website:
www.press.bmwgroup.co.uk
www.mini.co.uk
www.twitter.com/miniuk
www.facebook.com/miniuk
www.youtube.com/miniuk

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CO2 emission information.

The values for fuel consumption, CO2 emissions and energy consumption shown were determined in a standardised test cycle according to the European Regulation (EC) 715/2007 in the version currently applicable. The figures refer to a vehicle with basic configuration in Germany and the range shown considers transmission (automatic or manual) and the different wheels and tyres available on the selected model and may vary during the configuration.

The values of the vehicles labelled with (*), are already based on the test cycle according to the new WLTP regulation and are translated back into NEDC-equivalent values in order to allow a comparison between vehicles. More information on the transition from NEDC to WLTP test procedures can be found here.

These figures are intended for comparison purposes and may not be representative of what a user achieves under usual driving conditions. For plug-in hybrid vehicles and battery electric vehicles the figures have been obtained using a combination of battery power and petrol fuel after the battery had been fully charged. Plug-in hybrid vehicles and battery electric vehicles require mains electricity for charging. The CO2 emissions labels are determined according to Directive 1999/94/EC and the Passenger Car (Fuel consumption and CO2 Emissions Information) Regulations 2001, as amended. They are based on the fuel consumption, CO2 values and energy consumptions according to the NEDC cycle.

A guide on fuel economy and CO2 emissions which contains data for all new passenger car models is available at any point of sale free of charge. For further information you can also visit this link.

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