PressClub United Kingdom · Article.
Nine-year-old creates ‘Car of the Future’ after winning nationwide ‘MINI Minds…’ competition.
Mon Nov 13 14:00:00 CET 2023 Press Release
• MINI and Crayola joined forces for the ‘MINI Minds…with Crayola’ competition, aimed at tapping into the imaginative potential of children to envision the future design of a MINI Electric • The competition invited children aged 4 – 10 years old to predict the car of tomorrow, recognising that they are the generation who will grow up in a future dominated by electric cars • The winning entry comes from Oliver Gorrod, aged 9, from Didcot, Oxfordshire
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Helen Wilson
BMW Group
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Following the collaboration between MINI and Crayola to explore the
creative minds of children and discover their visions for the cars of
tomorrow, the winner of the ‘MINI Minds... with Crayola’ competition
has been announced.
With hundreds of entries from across the UK by brilliant young
visionaries aged 4 - 10, Oliver Gorrod, aged nine from Oxfordshire,
has been unveiled as the winner. Oliver commented, “I can’t believe I
have won! It was such a surprise and was so fun to enter as I love
designing things.”
Praised for his remarkable creativity and future gazing prowess,
his design centred around championing nature, with Oliver stating, “I
like the idea of all cars being electric, as they are better for the
environment, animals and the planet. My car is designed as camouflage,
so it blends into natural environments.”
The competition inspired and fostered creative confidence in
children, encouraging them to unleash their imaginations and design
their dreams for the car of the future. As the generation growing up
in a world dominated by electric cars, their entries unveiled some
intriguing results, including over 25% saying they would like their
car to be environmentally friendly to help the planet.
Oliver’s prize includes his winning design being made into
reality using a vinyl wrap on a MINI Electric, plus a big bundle of
Crayola art materials for him and his school. Oliver will also get to
visit MINI Plant Oxford for a private tour, to see how the MINI
Electric is made.
Federico Izzo, Director, MINI UK & Ireland said, “We’ve been
truly inspired by the creativity displayed in the entries to our ‘MINI
Minds… with Crayola’ competition.
Children are renowned for their boundless imagination, and this
is evident in the ideas they have presented – we had entries which
focused on being better for animals, boosting the mood of those around
them, helping save the bees and plenty with a focus on sustainability
- the creativity of the designs were fantastic. We are excited to
bring Oliver’s design to life and hope he will continue to innovate
and dream big in the future.”
Jade Childs, Marketing Controller at Crayola said, “Crayola is
passionate about helping to raise creatively inspired children and
seeing all the wonderful entries into the competition really
demonstrated the children’s colourful originality and self-expression
that, at Crayola’s core, we are all about unleashing. We are delighted
to share Crayola art materials with Oliver and his class as part of
the competition prize, and we hope they will continue to be inspired
and express themselves as they explore, discover, play, pretend, and dream.
Ends
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