PressClub United Kingdom · Article.
BMW Group UK 2023 Sales Growth Driven by All-Electric Model Range
Fri Jan 05 10:00:00 CET 2024 Press Release
+++Every fourth BMW sold in the UK was all-electric+++28,723 all-electric BMW vehicles registered in 2023 (+34 per cent)+++MINI sales in the UK increased by +4 per cent (47,594)+++
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Kimberley Ragousis
BMW Group
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- Every fourth BMW sold in the UK was all-electric
- 28,723 all-electric BMW vehicles registered in 2023 (+34 per cent)
- BMW reported 111,734 registrations in total (+3 per cent)
- MINI sales in the UK increased by +4 per cent (47,594)
- Electrified registrations for BMW and MINI combined up 14 per cent
Farnborough. BMW Group UK has reported 28,723
registrations of all-electric BMW vehicles in 2023, a 34 per cent
increase on 2022. Now, one in every four BMW vehicles registered in
2023 was fully electric. In the corporate sector, half of all
registrations are all-electric vehicles (BEVs).
Fully electric (BEV) and plug-in hybrid (PHEV) registrations
combined reached 45,509 registrations for the BMW brand, meaning that
40 per cent of all BMW vehicles sold last year could be charged electrically.
With the latest addition to the BMW range, the new BMW i5
Saloon, the brand now has at least one BEV in every major segment –
from compact to luxury. This strong electric model line-up is
testament to the company’s significant e-mobility ramp up in 2023.
MINI continued to perform strongly in the UK with a robust four
per cent increase in registrations (47,594 units in total). The MINI
Electric and MINI Countryman PHEV have continued to be sought after in
their final year of production before the introduction of an all-new
model family. The MINI Electric built in Oxford accounted for 6,788
registrations, resulting in almost one in four MINI Hatch models being all-electric.
Overall sales of both BMW and MINI combined rose to 159,328
vehicles, an increase of 3.1 per cent on 2022. BEV and PHEV
registrations combined for both brands rose to 53,655 units (up 13.7
per cent compared to 2022).
“We have achieved a strong performance in 2023 with sales growth
having been driven by our extensive BEV model range. The success of
our all-electric models confirms we are on the right track as we
continue to ramp-up our BEV offering in 2024", said David George,
Chief Executive Officer of BMW Group UK.
“One of the key factors behind our success is the dedication and
expertise of our retailer network. By delivering outstanding customer
experiences, combined with their knowledge and passion for our brands,
they have played a crucial role in our sales success.”
BMW sales growth driven by success of all-electric
models
With a sought-after product portfolio across all
powertrains from all-electric to hybrid and combustion engines, BMW
has seen 111,734 registrations in 2023 meaning one in every five
vehicles in the Premium Segment is a BMW.
Looking at both bookends of the BMW range, the 1 Series with
22,855 units (+64 per cent) is the biggest seller in BMW’s product
portfolio. At the other end of the scale, the BMW X7, BMW’s most
luxurious Sports Activity Vehicle (SAV), has continued to show strong
growth in its fourth year with a nine per cent increase in
registrations in 2023.
BMW M had a strong year of growth in the UK last year (4,536
vehicles, up 19.4 per cent), driven by new models including the
first-ever BMW M3 Touring and the new BMW M2.
With 8,940 registrations, the BMW i4 is the biggest seller in
BMW’s all-electric range (up 33 per cent). The iX1 saw 7,101
registrations last year, making it the most popular all-electric SAV
in the BMW product range.
With the BMW i5 Saloon just having been launched, the iX2 coming
to market in March and the i5 Touring arriving later this year, BMW UK
will be focused on continuing the expansion of its BEV market share in
2024.
Robust MINI sales, as new model family debuts soon
The MINI 3-door Hatch remained a firm favourite with UK
customers (18,592 registrations), representing 39 per cent of sales.
MINI Countryman accounted for almost one quarter of all MINI’s sold
with 11,563 vehicles registered (+14 per cent).
“I am proud to say that the UK remains the biggest market for
MINI worldwide. Together with our retail partners, we are looking
forward to an exciting year in which MINI will see the first models of
its new product family enter the market”, said Federico Izzo, Director
for MINI UK and Ireland.
In its fifth generation, the new MINI Cooper will show its rich
heritage and iconic design, offering a major step forward in
technology and increased electric range while focusing on a driver
centric interior cabin.
Now in its third generation, the largest member of the MINI
family, the first all-electric MINI Countryman has grown in stature
and will mark a pivotal step on MINI’s journey towards becoming an
all-electric brand.
MINI Plant Oxford produced over 43,000 MINI Electric vehicles
last year alone, taking its total all-electric vehicle count to over
145,000 cars for the global market. This important model has laid the
foundations for MINIs future product strategy, with the aim of fully
electrifying MINI by 2030.
BMW Group UK sales | January to December 2023:
| 2023 | 2022 | per cent change |
BMW | 111,734 | 108,624 | +3% |
of which BMW BEV | 28,723 | 21,481 | +34% |
MINI | 47,594 | 45,854 | +4% |
Total BMW Group UK | 159,328 | 154,478 | +3.1% |
Ends
If you have any questions, please contact:
Corporate Communications
Kimberley Ragousis
Corporate Communications
Manager
Tel: 07815 374418
Email: Kimberley.Ragousis@bmwgroup.co.uk
Christina Burnham-Hepe
General Manager,
Communications
Tel: 07815 371206
Email: Christina.Burnham-Hepe@bmw.co.uk
Graham Biggs
Corporate Communications Director
Tel:
07815 376 867
Email: Graham.Biggs@bmw.co.uk
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW
Motorrad, the BMW Group is the world’s leading premium manufacturer of
automobiles and motorcycles and also provides premium financial and
mobility services. The BMW Group production network comprises over 30
production sites worldwide; the company has a global sales network in
more than 140 countries.
In 2022, the BMW Group sold nearly 2.4 million passenger
vehicles and more than 202,000 motorcycles worldwide. The profit
before tax in the financial year 2022 was € 23.5 billion on revenues
amounting to € 142.6 billion. As of 31 December 2022, the BMW Group
had a workforce of 149,475 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set the course for the
future at an early stage and consistently makes sustainability and
efficient resource management central to its strategic direction, from
the supply chain through production to the end of the use phase of all products.
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