The new MINI Cooper E in Classic Trim: Electric, efficient, emotional.

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptations have been made to cater for the UK market.  

Munich. The fully electric MINI Cooper combines a modern, environmentally friendly drive with brand-typical driving pleasure. Like the entire new MINI model family, the MINI Cooper E is also available in three redesigned vehicle trims. The Classic Trim offers expressive body colors and contrasting roof finishes. The puristic design of the iconic MINI three-door model is particularly expressive in Sunny Side Yellow, with a contrasting roof and mirror caps in white.

In this trim level, the surfaces of the cockpit are covered with two-tone black and blue knit material. This creates a stylish contrast to the high-quality synthetic leather seats made of Vescin. They are available in grey or black with a perforated houndstooth pattern.

“With the new all-electric MINI Cooper E, we are offering a great entry-level option into the new MINI family. Its 184 hp guarantees exciting agility and exciting acceleration without any sacrifices.” says Stefanie Wurst, head of MINI.

Emotional driving pleasure and fast charging.
The direct handling of the sporty steering wheel brings maximum emotions to the cockpit. An increased track width and a longer wheelbase optimise dynamics in demanding driving situations. The brand-typical go-kart feeling is maximized by the direct power delivery of the electric motor.

With a capacity of 40.7 kWh, the MINI Cooper E battery (combined power consumption: 14.3-13.8 kWh/62 miles in accordance with WLTP; combined CO2 emissions: 0 g/m) achieves a range of 189 miles in the WLTP test cycle.

On the road, 28 minutes of charging with a DC output of up to 75 kW is enough to charge the MINI Cooper E battery from 10 to 80 per cent.

The 135 kW/184 hp electric drive can access the maximum torque of 290 Nm at any time. As a result, the vehicle accelerates from 0 to 62 mph in just 7.3 seconds.

Distinctive exterior with an urban orientation.
Typical MINI proportions shape the vehicle's silhouette. The compact dimensions make handling easier as well as the search for a parking space.

At the front, the MINI round headlights and the octagonal front grille form the characteristic MINI face. With optionally available unique light signatures, the LED headlights accentuate the distinctive appearance of the MINI Cooper E. Various, aerodynamically optimised designs are available for rim sizes ranging from 16 to 18 inches.

More comfort and safety in city traffic.
Active Cruise Control automatically controls the distance to the vehicle in front and continuously monitors the road. Therefore, potentially dangerous situations in heavy traffic can be identified at an early stage. The Parking Assistant automatically recognises parking spaces and takes over the automatic parking process at the push of a button.

Ends

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2022, the BMW Group sold nearly 2.4 million passenger vehicles and more than 202,000 motorcycles worldwide. The profit before tax in the financial year 2022 was € 23.5 billion on revenues amounting to € 142.6 billion. As of 31 December 2022, the BMW Group had a workforce of 149,475 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

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MINI Press Office Contacts:

Tom Evans
MINI Press Officer
Tel: 07815 371705
Email: Tom.Evans@mini.co.uk

Helen Wilson
MINI Media Relations Manager
Tel: 07815 372480                   
Email: Helen.Wilson@mini.co.uk

Christina Burnham-Hepe
General Manager, Communications
Tel: 07815 371206
Email: Christina.Burnham-Hepe@bmw.co.uk

Graham Biggs                
Corporate Communications Director
Tel:  07815 376867
Email:  Graham.Biggs@bmw.co.uk

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