MINI at Goodwood Revival 2024.

• Laundrette theme celebrates 65^th anniversary of the brand
• All-new fully electric MINI Aceman on display in Earls Court Motor Show
• Washing machine windows to celebrate circular OLED infotainment screen
• Goodwood Revival to take place across 6^th – 8^th September 2024.

MINI UK will celebrate its 65^th anniversary at the Goodwood Revival 2024, with a brand space dedicated to the swinging sixties and all-new MINI Aceman.

Announced earlier this year, the fully electric MINI Aceman sits between the MINI Cooper and MINI Countryman in the new family, fusing bold design with crossover proportions, adding style and versatility to every day. With a compact silhouette, streamlined interior and a state-of-the-art circular OLED display, the MINI Aceman offers a single range charge of up to 252 miles* and will launch on UK roads later this year.

The MINI Aceman can be found at ‘Issi’s Laundrette’ – a sixties inspired space celebrating both the heritage and future of MINI. Located in Earls Court Motor Show, guests will have the opportunity to experience the now iconic circular OLED infotainment display in the guise of interactive washing machine windows, and visit the ‘Bubble Shop’ to purchase a range of sweets and sparkling beverages, with 50% from every purchase going to charity partner CALM (Campaign Against Living Miserably).

For those wishing to take home a memento from the day, the ‘Edge Press’ ironing station will offer visitors MINI themed iron-on transfers, while the ‘Spin and Win’ washing machines will be surprising lucky guests with a range of MINI goodies and prizes. ‘Issi’s Laundrette’ will additionally feature hanging washing in the form of the new knitted material which replaced leather inside the new MINI family.

The 2024 Goodwood Revival takes place on 6 – 8^th September 2024. Please click here for more information on the new MINI Aceman.

Ends

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2023, the BMW Group sold over 2.55 million passenger vehicles and more than 209,000 motorcycles worldwide. The profit before tax in the financial year 2023 was € 17.1 billion on revenues amounting to € 155.5 billion. As of 31 December 2023, the BMW Group had a workforce of 154,950 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products. 

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MINI Press Office Contacts:

Helen Wilson
MINI Media Relations Manager
Tel: 07815 372480               
Email: Helen.Wilson@mini.co.uk

Christina Burnham-Hepe
General Manager, Communications
Tel: 07815 371206
Email: Christina.Burnham-Hepe@bmw.co.uk

Graham Biggs                
Corporate Communications Director
Tel:  07815 376867
Email:  Graham.Biggs@bmw.co.uk

Media website:
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