PressClub United Kingdom · 記事.
MINI INCREASES PERSONALISATION AND USABILITY ACROSS NEW MINI FAMILY.
Tue Feb 11 10:00:00 CET 2025 Press Release
• Increased exterior paint colours now offered across the range. • Petrol-powered MINI Cooper now offered with roof rails. • MINI Cooper Convertible now available with Union Jack soft-top roof. • MINI Countryman now offered with Towbar. • Changes available across MINI models built from 1st March 2025.
Following the successful launch of the new MINI family, a range of
additions and optional extras are set to further enhance the MINI
offering from Spring 2025.
Increasing personalisation across the MINI Cooper, MINI Cooper
Convertible and MINI Countryman, customers now have a wider choice of
exterior colours and trim combinations, alongside new digital features
and improved practicality.
Improved exterior colour range
Giving customers increased options to personalise their new
MINI, an improved selection of optional exterior paint colours are now
available on petrol powered MINI Cooper, MINI Cooper Convertible and
MINI Countryman models, regardless of customer choice between Classic,
Sport and Exclusive trim.
MINI Cooper and MINI Cooper Convertible customers now have a
choice of nine exterior paint options when building their new model;
Legend Grey, Sunnyside Yellow, Ocean Wave Green, Melting Silver, Icy
Sunshine Blue, Midnight Black II, Nanuq White, British Racing Green IV
& Chili Red. Cooper Convertible customers also benefit from one
further optional colour thanks to model exclusive Copper Grey.
For customers building their MINI Countryman, a choice of nine
exterior paints are now available: Melting Silver III, Midnight Black
II, Nanuq White, British Racing Green, Blazing Blue, Chili Red, Legend
Grey, Smokey Green & Slate Blue.
Increased Versatility
MINI Cooper models built from March 1st onwards now
offer increased practicality for those who wish to extend their
vehicles storage through a roof box, with the addition of roof rails
as an optional extra.
For those who want a breath of fresh air, MINI Cooper
Convertible customers can now optionally choose a soft-top roof with
our iconic Union Jack design, adding flair to the vehicle when the
roof is closed.
Increased practicality for the MINI Countryman
Previously offered on the MINI Countryman S only, a towbar is
now offered optionally across all MINI Countryman derivatives,
including the MINI Countryman E and SE. Activated using a button
within the boot, a towbar further enhances the usability of the
vehicle which can tow the following weights:
| MINI Countryman | MINI Countryman Electric | |||
Engine Trim | C | S | JCW | E | SE |
Max Towing Weight (kg) | 1,700 | 2,000 | 750 | 750 | 1,200 |
Improved Digital Features
For vehicles built after March 1st 2025, Digital Key
will now be extended, giving those who share their MINI with friends
and family the possibility to add up to 18 keys for each vehicle.
Offered through iOS devices including smart watches, Digital Key
allows owners to share vehicle access with others to safely unlock,
lock and start your MINI when a vehicle key isn’t present.
Further improvements have also been made to the in-vehicle
Intelligent Personal Assistant (IPA), offering more accurate
recognition for voice command requests and improved responsiveness. A
new MINI-specific male voice will also be included to the IPA catalogue.
Ends
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW
Motorrad, the BMW Group is the world’s leading premium manufacturer of
automobiles and motorcycles and also provides premium financial
services. The BMW Group production network comprises over 30
production sites worldwide; the company has a global sales network in
more than 140 countries.
In 2024, the BMW Group sold over 2.45 million passenger vehicles
and more than 210,000 motorcycles worldwide. The profit before tax in
the financial year 2023 was € 17.1 billion on revenues amounting to €
155.5 billion. As of 31 December 2023, the BMW Group had a workforce
of 154,950 employees.
The economic success of the BMW Group has always been based on
long-term thinking and responsible action. Sustainability is a key
element of the BMW Group’s corporate strategy and covers all products
from the supply chain and production to the end of their useful life.
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MINI Press Office Contacts:
Sam Buckingham
MINI Press Officer
Tel:
07815 362262
Email: Samuel.Buckingham@mini.co.uk
Helen Wilson
MINI Media Relations Manager
Tel: 07815
372480
Email: Helen.Wilson@mini.co.uk
Christina Burnham-Hepe
Corporate Communications
Director
Tel: 07815 371206
Email: Christina.Burnham-Hepe@bmw.co.uk
Media website:
www.press.bmwgroup.co.uk
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