PressClub United Kingdom · Article.
NO NEED FOR VAR: MINI WELCOMES TUCHEL ONSIDE.
Fri Mar 21 09:00:00 CET 2025 Press Release
MINI reserves prime Wembley parking space for new German England football manager Thomas Tuchel, blending English charm and German precision.
Contato de imprensa.
Helen Wilson
BMW Group
Tel: +44-1252-92-1928
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Autor.
Samuel Buckingham
BMW Group
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MINI is embracing Thomas Tuchel – the first-ever German Manager for
the England Men’s football team – in a way only MINI could do; by
reserving a prime parking space for him, right outside Wembley
Stadium.
Ahead of his first game in charge on Friday 21 March, MINI is
celebrating the winning combination of English spirit and German
management – something MINI knows a thing or two about.
Since the BMW Group relaunched MINI in 2001, the brand has
perfected the balance of English charm and German precision, proving
that when you have great ingredients, all you need is a fresh
perspective and a few new ideas.
In a mischievous stunt that nods to a longstanding holiday
rivalry, MINI has taken German tactics to the next level, reserving
Thomas Tuchel a car parking space right outside Wembley Stadium before
fans arrive.
The twist? What better way to reserve a car parking space for a
German, than with a towel. The playful stunt riffs on the well-known
stereotype of German holidaymakers claiming the best pool-side sun
loungers at the crack of dawn; except this time, the British-born MINI
brand has scaled up to ensure Tuchel has the best parking space in the house.
MINI proudly acknowledges both its British heritage and its
German ownership – it just werks!
With Tuchel outlining his vision for the future of English men’s
football, MINI's recent stunt demonstrates one key point - whether
it’s football, parking, or poolside politics, German management can go
a long way.
Ends
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW
Motorrad, the BMW Group is the world’s leading premium manufacturer of
automobiles and motorcycles and also provides premium financial
services. The BMW Group production network comprises over 30
production sites worldwide; the company has a global sales network in
more than 140 countries.
In 2024, the BMW Group sold over 2.45 million passenger vehicles
and more than 210,000 motorcycles worldwide. The profit before tax in
the financial year 2024 was € 11.0 billion on revenues amounting to €
142.4 billion. As of 31 December 2024, the BMW Group had a workforce
of 159,104 employees.
The economic success of the BMW Group has always been based on
long-term thinking and responsible action. Sustainability is a key
element of the BMW Group’s corporate strategy and covers all products
from the supply chain and production to the end of their useful life.
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MINI Press Office Contacts:
Sam Buckingham
MINI Press Officer
Tel:
07815 362262
Email: Samuel.Buckingham@mini.co.uk
Helen Wilson
MINI Media Relations Manager
Tel: 07815
372480
Email: Helen.Wilson@mini.co.uk
Christina Burnham-Hepe
Corporate Communications
Director
Tel: 07815 371206
Email: Christina.Burnham-Hepe@bmw.co.uk
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