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BMW Group UK and Ireland names 2025 Retailers of the Year
Wed Feb 25 09:00:00 CET 2026 Press Release
• BMW and MINI retailer teams were recognised for their performance and customer focus across 2025. • Annual awards presented at the historic Löwenbräukeller in Munich during the Brand and Business Summit. • Winners included Dick Lovett Swindon, Dick Lovett Bristol, Cotswold Hereford and Prentice Portadown across categories spanning Sales, Marketing, Aftersales, Electric and Customer.
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BMW Group UK and Ireland has named its 2025 BMW and MINI Retailers of
the Year, recognising performance across the past twelve months.
Held at the historic Löwenbräukeller in Munich and hosted by TV
and radio presenter Dermot O’Leary, BMW and MINI retailers were
celebrated across a range of categories, recognising performance,
customer service and dedication across the network.
This year’s awards took place during the company’s Brand and
Business Summit, which brought together retail partners to align on
BMW Group product and commercial strategy, including driving
opportunities with the new BMW iX3 and explored how retail-ready
innovations will shape UK customer demand in 2026 and beyond.
Winning retailers were recognised across numerous categories
including Electric, Marketing, Aftersales, Customer and Used Cars,
alongside a combined BMW and MINI Corporate award.
Dick Lovett Swindon was named BMW UK Retailer of the Year, also
securing the BMW Sales award, while Dick Lovett Bristol was crowned
MINI UK Retailer of the Year. Other category winners included Bowker
for BMW Marketing, Vines of Redhill for BMW Aftersales, Cotswold
Hereford for BMW Used Cars, Cotswold Cheltenham for MINI Sales,
Prentice Portadown for MINI Customer and Sytner Tamworth for MINI
Financial Services.
Irish retailers were recognised for the first time as part of
the event, with Conlans BMW Kildare named BMW Ireland Retailer of the
Year and Frank Keane Naas Road awarded MINI Ireland Retailer of the Year.
In addition to the business awards, two individual honours
recognised colleagues who consistently delivered above expectations.
Ashley Slaughter of Berry Cobham was named Newcomer of the Year, while
Craig Lofthouse of Stratstone Derby was awarded Head of Business of
the Year.
Speaking at the awards, David George, Chief Executive Officer,
BMW Group UK & Ireland, said:
“In what continues to be a challenging and fast-moving market,
our retailers have delivered strong performance while keeping
customers at the centre of everything they do. The winners recognised
tonight represent the highest standards across our network and their
resilience, leadership and focus on customers set the benchmark for
our brands.”
Cotswold Cheltenham received the award for MINI Sales, Prentice
Portadown was recognised in the Customer category and Sytner Tamworth
was awarded Financial Services. Dick Lovett Bristol was named MINI UK
Retailer of the Year.
Reflecting on the winners, David Beattie, Director MINI UK and
Ireland, said:
“Last year marked an important step for MINI in the UK and
Ireland with the transition to The New Retail, designed to deliver a
more consistent and transparent experience for customers across our
network. That evolution is reflected in the performance we’ve seen
over the past twelve months, alongside almost one in three new MINIs
registered in the UK now fully electric. Tonight’s winners demonstrate
the expertise and agility that continue to strengthen the MINI brand.”
BMW Winners:
Category | Winner |
BMW UK Retailer of the Year | Dick Lovett Swindon |
BMW Ireland Retailer of the Year | Conlans BMW Kildare |
BMW & MINI Corporate | Williams Manchester |
BMW Sales | Dick Lovett Swindon |
GKL | Dick Lovett Bristol |
Marketing | Bowker |
Used Cars | Cotswold Hereford |
Aftersales | Vines of Redhill |
Customer | Ocean Plymouth |
Financial Services | Hedin Automotive Enfield |
Retail Talent Management | Vines of Redhill |
Newcomer | Ashley Slaughter – Berry Cobham |
Head of Business | Craig Lofthouse – Stratstone Derby |
MINI Winners:
Category | Winner |
MINI UK Retailer of the Year | Dick Lovett Bristol |
MINI Ireland Retailer of the Year | Frank Keane Naas Road |
MINI Sales | Cotswold Cheltenham |
Electric | Vertu York |
Marketing | Dick Lovett |
Customer | Prentice Portadown |
Financial Services | Sytner Tamworth |
Used Cars | Barretts Ashford |
Aftersales | Sytner Stevenage |
Most Improved | Lloyd North Tyneside |
The 2025 Retailer of the Year Awards were held just two weeks ahead
of the first UK customer deliveries of the new BMW iX3, with the
official market launch taking place on Saturday 7 March 2026.
Ends
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW
Motorrad, the BMW Group is the world’s leading premium manufacturer of
automobiles and motorcycles and also provides premium financial
services. The BMW Group production network comprises over 30
production sites worldwide; the company has a global sales network in
more than 140 countries.
In 2024, the BMW Group sold over 2.45 million passenger vehicles
and more than 210,000 motorcycles worldwide. The profit before tax in
the financial year 2024 was € 11.0 billion on revenues amounting to €
142.4 billion. As of 31 December 2024, the BMW Group had a workforce
of 159,104 employees.
The economic success of the BMW Group has always been based on
long-term thinking and responsible action. Sustainability is a key
element of the BMW Group’s corporate strategy and covers all products
from the supply chain and production to the end of their useful life.
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For further information please contact:
Helen Wilson
Corporate and Brand Media Relations
Manager
Tel: 07815 372480
Email: Helen.Wilson@bmw.co.uk
Chris Overall
Head of Corporate, Brand and Internal
Communications
Tel: 07815 370 990
Email: Chris.Overall@bmw.co.uk
Christina Burnham-Hepe
Corporate Communications
Director
Tel: 07815 371 206
Email: Christina.Burnham-Hepe@bmw.co.uk