BMW Indonesia makes contribution to help underprivileged children

Jakarta.  Accepting social responsibility is an inextricable part of BMW Group’s corporate culture.  As a good corporate citizen, BMW Indonesia announced today its contribution of 30,000 US Dollars for the establishment of three Children Activity Centers for underprivileged children in Jakarta as part of its corporate social responsibility programs in Indonesia.

“In line with BMW Group’s understanding of sustainable social commitment, we will concentrate on helping children and young people in our effort to support the community where we are doing our business,” said Ramesh Divyanathan, President Director of BMW Indonesia during the signing of cooperation agreement with Indonesian Street Children Organization (ISCO) at Grand Hyatt Jakarta.

Guided by the intention to provide truly effective support to the young generation, BMW Indonesia has examined the situation and the most pressing needs in the community and has decided to provide education support to underprivileged children in Jakarta area.

The Children Activity Centers will be established in densely populated areas where most residents are trash pickers, casual laborers, secondhand wares sellers, beggars and street vendors. The locations are Cipinang Besar Utara, east of Jakarta, Pademangan, north of Jakarta, and Kampung Gege, west of Jakarta. 

The centers will offer an array of after-school educational and creative classes to the children, aged from 6 to 18 years old. Selection for participation in the centers will be based on need and demonstrated academic interest.

“Only selected children from parents with a certain limit of income who show also their strong intent to gain a better education for their children can participate in this facility,” according to Mr. Josef Fuchs, the President of ISCO.

The centers will organize creativity classes that stimulate and motivate the children’s interest in learning.  The children also will receive vitamins, milk and nutritious meal during their time at the facilities. They also will be away from the dangers of crime and drugs of the streets.

The first Children Activity Center supported by BMW will open at Pademangan in April 2010, with the two other facilities to be opened in the following months.

BMW Indonesia, established in 2001, has been actively involved in CSR programs since 2003.  Among them are BMW involvement in the establishment of Kelas Super in Jakarta, providing mobile learning centers offering IT, science and health education to junior high school children; the Tsunami Education Park in Aceh and aid to Padang’s earthquake victims in 2009.

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The BMW Group

The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 24 production facilities in 13 countries and has a global sales network in more than 140 countries.

The BMW Group achieved a global sales volume of more than 1.43 million automobiles and over 101,000 motorcycles for the 2008 financial year. Revenues for 2008 totalled EUR 53.2 billion, with earnings before interest and taxes (EBIT) of EUR 921 million. The company employed a global workforce of approximately 98,000 associates on 30 September 2009.

The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last five years.

BMW in Indonesia

PT. BMW Indonesia is a wholly-owned subsidiary of Bayerische Motoren Werke (BMW) AG, the world manufacturer of BMW vehicles based in Munich, Germany. The establishment of this subsidiary in April 2001 reflects the BMW Group’s confidence in the long-term future of Indonesia and its commitment to maintaining and extending BMW’s leading position in the premium market segment. PT. BMW Indonesia’s activities cover the wholesale of BMW cars, spare parts and accessories, as well as the overall planning of sales, marketing, after-sales, and related activities in Indonesia. Its dealership network covers 11 new car dealers and 1 used-car dealer spread out in various cities in Indonesia. Selected models of the 3 and 5 Series sedans are also assembled in Indonesia by a local partner. More information about BMW Indonesia may be found online at www.bmw.co.id.

For further information please contact:

Helena Abidin

Corporate Communications Director

Tel: +62 -21- 2992 3003         

Mobile: +62-816-968 450

Email: maria.h.abidin@bmw.co.id

Roberto Sumabrata
Corporate Communications
Tel : +62-21-2992 3009 ext.21724
Mobile : +62-818-306 307
Email : roberto.sumabrata@partner.bmw.co.id

Indonesian Street Children Organization
Josef Fuchs
President

Tel : +62-21-722 2008

Mobile: +62 811 130 011

Email : Josef.fuchs@1stwap.com