PressClub Global · Article.
MINI at the 79th International Geneva Motor Show 2009.
Thu Feb 19 15:00:00 CET 2009 Press Kit
The range of models presented by the MINI brand at the 79th International Geneva Motor Show is once again more diverse and appealing than ever before. Indeed, MINI is again setting the standard for superior driving pleasure and, at the same time, greater efficiency with a broad choice of new models, no less than three world debuts underlining this claim at the 2009 Geneva Motor Show.
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Author.
Cypselus von Frankenberg
BMW Group
This article in other PressClubs
1. MINI at the 79th International Geneva Motor Show 2009. 2 2. At a Glance. 5 3. Open Passion: World Debut of the MINI John Cooper Works Convertible. 7 4. Perfect Entry: World Debut for the MINI One 55 kW and the MINI One Clubman. 17 5. Top Team for Top Success: MINI, MINI Clubman, and MINI Convertible in the 2009 Model Year. 22
The range of models presented by the MINI brand at the 79th International
Geneva Motor Show is once again more diverse and appealing than ever before.
Indeed, MINI is again setting the standard for superior driving pleasure and,
at the same time, greater efficiency with a broad choice of new models, no less
than three world debuts underlining this claim at the 2009 Geneva Motor Show.
The new MINI John Cooper Works Convertible combines extreme performance with
the wish to enjoy that driving experience so typical of MINI as often as
possible with the roof down. Apart from the 155 kW/211 hp four-cylinder power
unit with its twin-scroll turbocharger and direct fuel injection, this
outstanding model comes with numerous further features and components carried
over directly from motorsport.
At the Geneva Motor Show held from 5-15 March 2009, MINI is furthermore
presenting two new entry-level models offering a particularly economical
rendition of individual style, the agility so typical of the brand, and premium
quality: The MINI One Clubman comes with all the benefits of its innovative
space concept now combined with an outstandingly economical 1.4-litre
four-cylinder petrol engine delivering maximum output of 70 kW/95 hp. And
introducing the MINI One 55 kW, the brand is also making a clear claim to
leadership in sportiness and efficiency in yet another performance class.
Offering the right qualities for today's world, MINI, following record sales
last year, remains on a successful path also in 2009 - all the more so as the
undaunted popularity of the brand is based on a wide range of features no other
manufacturer is able to offer in such an exceptional combination. The agile
handling of the MINI is indeed just as unique as the car's efficiency, with the
MINI's unmistakable design and wide range of customisation options ensuring an
outstanding motoring experience, premium quality and uncompromising safety for
ongoing enjoyment on the road superior to the competition.
More than ever before, MINI stands out in 2009 as a manufacturer of truly
unique cars offering a perfect symbiosis of outstanding fuel efficiency and
emission management, on the one hand, with superior performance, on the other.
Following the market launch of the new MINI Convertible, all models in the
range now come with the latest generation of gasoline and diesel engines. A
further highlight is the consistent introduction of efficiency-enhancing
technologies such as Brake Energy Regeneration, Auto Start Stop and a gearshift
point indicator featured as standard on all model variants. Thanks to these
progressive technologies, MINI from now on offers no less than eight models
with CO2 emissions in the EU test cycle of less than 140 grams per kilometre.
Successfully integrating the John Cooper Works brand within the MINI family and
introducing the MINI John Cooper Works Clubman with equal success into the
market, MINI has significantly enhanced and upgraded its sporting profile.
Outstanding success in racing culminating in three overall victories in the
Monte Carlo Rally between 1964 and 1967 has indeed created an inseparable link
between the name John Cooper and the motorsport myth of MINI, a tradition now
continuing in the development and production of exceptionally sporting and
dynamic models meeting both the requirements of motorsport and the many demands
of everyday traffic.
The MINI John Cooper Works Convertible is now entering the market as the third
top-flight athlete created through this fascinating symbiosis. Also powered by
the 155 kW/211 hp four-cylinder originally developed for the model currently
raced in the MINI CHALLENGE, the MINI John Cooper Works Convertible accelerates
to 100 km/h in just 6.9 seconds and has a top speed of 235 km/h. Performance of
this kind clearly demonstrates a driving experience quite unique in the MINI
segment, an experience combined not only with the incomparable pleasure of
driving in the open air, but also with remarkable all-round efficiency, the
MINI John Cooper Works Convertible consuming an average of just 7.1 litres/100
kilometres (equal to 39.8 mpg imp) in the EU test cycle and limiting CO2
emissions to 169 grams per kilometre.
MINI stands for record achievements in terms of efficiency not only in this
highest range of performance, but also in all other performance and power
classes. This is clearly borne out, for example, by the 70 kW/95 hp MINI One
Clubman with its average fuel consumption in the EU test cycle of 5.4
litres/100 kilometres - equal to 52.3 mpg imp - and a CO2 emission rating of
130 grams per kilometre. The new entry-level model in the Clubman range at the
same time proves its agility so typical of MINI through its acceleration to 100
km/h in 11.6 seconds and a top speed of 183 km/h or 113 mpg.
In the gasoline engine segment, the MINI One 55 kW offers not only the lowest
fuel consumption and best emission ratings, but also the fastest and most
dynamic acceleration. Average fuel consumption in the EU test cycle is a mere
5.3 litres/100 km or 53.3 mpg imp, CO2 emissions are 128 grams per kilometre,
and acceleration to 100 km/h from a standstill comes in 13.2 seconds.
After this further extension of the model range, MINI is now able to fulfil
individual customer wishes even more precisely and appropriately than before.
The MINI now comes with a choice of four gasoline engines and one diesel power
unit, with the MINI Clubman featuring three gasoline options and one diesel,
and the MINI Convertible offering a choice of two gasoline engines. Added to
these models there are of course also the three top-flight athletes proudly
bearing the logo of John Cooper Works.
A wide range of paintwork options, interior colours, materials and trim
options, as well as special equipment and accessories, also enables even the
most discerning customer to put together his or her very own MINI according to
his individual, personal taste, creating an absolutely unique, one-off model in
the process.
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MINI_automobile_Ginevra_2009_I_fv.doc DOC, EN, 141.5 KB
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MINI_Automovil_Ginebra_2009_E_fv.doc DOC, EN, 154.5 KB
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MINI_Salon_Automobile_Geneve_2009_F_fv.doc DOC, EN, 147.5 KB
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MINI_Geneva_Motor_Show_2009_GB_fv.doc DOC, EN, 145 KB
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MINI_E_ES_fv.doc DOC, EN, 158.5 KB
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MINI_E_FR_fv.doc DOC, EN, 159 KB
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MINI_E_GB_fv.doc DOC, EN, 157 KB
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MINI_E_IT_fv.doc DOC, EN, 160.5 KB