PressClub Global · Article.
MINI at the Auto Shanghai 2011.
Wed Apr 13 00:05:00 CEST 2011 Press Kit
MINI offers the most attractive and diverse model range available worldwide to motorists who seek driving fun, innovative technology and quality at the highest level also in the small car segment. As the world’s first and to date only producer of independently developed premium small cars, the British traditional brand is also attracting a steadily growing number of particularly discerning customers on the Chinese automotive market. From 23rd to 28th April 2011, MINI will present to those visiting the Auto Shanghai 2011 not only its further extended product range but also the most exclusive opportunity so far to experience typical MINI driving fun and a spectacular vision for the future of urban mobility. An exceptionally resolute manifestation of premium character is embodied by the MINI INSPIRED BY GOODWOOD, which will be making its world debut at the Auto Shanghai 2011. With the MINI Concept Rocketman, the brand-typical principle of creative use of space in urban road traffic conditions is reinterpreted.
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MINI at the Auto Shanghai 2011.
Short version.
MINI offers the most attractive and diverse model range available
worldwide to motorists who seek driving fun, innovative technology
and quality at the highest level also in the small car segment. As
the world’s first and to date only producer of independently
developed premium small cars, the British traditional brand is
also attracting a steadily growing number of particularly
discerning customers on the Chinese automotive market. From 23rd
to
28th April 2011, MINI will present to those visiting the
Auto Shanghai 2011 not only its further extended product range but
also the most exclusive opportunity so far to experience typical
MINI driving fun and a spectacular vision for the future of urban
mobility. An exceptionally resolute manifestation of premium
character is embodied by the MINI INSPIRED BY GOODWOOD,
which
will be making its world debut at the Auto Shanghai
2011. With the
MINI Concept Rocketman, the brand-typical
principle of creative use
of space in urban road traffic
conditions is reinterpreted.
With the market launch of the MINI Countryman and the new MINI family, Chinese car buyers now have ten different models to choose from. The first MINI with four doors and a large tailgate will be available in China in the guise of the MINI Cooper Countryman and the MINI Cooper Countryman S. There is also a choice of two engine variants for the MINI Convertible. Both the MINI and the MINI Clubman are available with three engine variants – MINI One, MINI Cooper and MINI Cooper S.
Like the choice of engines, the diversity of the range of
exterior colours and
the interior design features as well as
the wide choice of accessories enable each MINI customer to choose
a car that suits his or her very own personal style. The
personalisation options are an essential element of the MINI
brand’s premium character. Driving fun, which is guaranteed
by sophisticated technology, is complemented by the excitement of
owning an automobile
that has been produced exactly according
to one’s own personal wishes. At the Auto Shanghai 2011,
MINI will be demonstrating new possibilities for targeted
individualisation. The new product range MINI Yours comprises
exclusive options for the exterior and interior design. A further
highlight accompanying the launch of MINI Yours is, in addition to
the world
premiere of the MINI INSPIRED BY GOODWOOD, the
Asian premiere of the
MINI Clubman Hampton, which embodies
the concept realised by MINI Yours in yet a further particularly
concentrated form.
MINI INSPIRED BY GOODWOOD: highest exclusivity in the small car segment.
The MINI INSPIRED BY GOODWOOD is characterised by top-grade materials, the highest level of workmanship and stylish supremacy. Its exclusive character is the result of an exceptional collaboration. The special edition of the three-door MINI was built under the guidance of the Rolls-Royce Motor Cars designer team and transfers the unmistakable style of the British luxury car manufacturer to the equally unique original within the premium small car segment. The exterior and interior design features, which were conceived at the Rolls-Royce Design division in the southern English town of Goodwood, provide the model from the MINI Yours range with a fascinating charisma and an incomparably high-quality ambience.
Inside the MINI INSPIRED BY GOODWOOD, a harmonious colour concept, selected materials and a production quality characterised by precise craftsmanship guarantee the highest degree of well-being and comfort. The dashboard, including the surrounds of the central instrument and the air vents, the centre console, carpet surfaces, the Lounge leather seats, the roof lining as well as the door, side and body pillar cladding boast the exclusive Rolls-Royce colour Cornsilk. The dashboard and doorhandle surfaces, which are manufactured in Goodwood and finished in Walnut Burr, a wood quality also exclusive to Rolls-Royce, the black nappa leather dashboard top, Tipped Leather Cornsilk door linings as well as Piano Black surface finishes for the buttons on the multifunction steering wheel and the controls below the central instrument all provide additional quality-enhancing accents. In addition, the car boasts Cashmere roof linings, sun visors and rear storage tray as well as foot mats boasting a deep-pile lambswool quality also featured in current Rolls-Royce models. The most striking features of the exterior design are the body finish in the exclusive Rolls-Royce colour Diamond Black metallic and 17-inch light alloy wheels sporting a multi-spoke design.
The MINI INSPIRED BY GOODWOOD is powered by a l.6-litre 135 kW/184 bhp four-cylinder engine with Twin Scroll turbocharger, direct petrol injection and variable valve control. The power unit, which is featured for the first time in the new MINI Cooper S, impresses with spontaneous power delivery. At the same time it is also the most efficient engine in its displacement class. Moreover, the MINI INSPIRED BY GOODWOOD’s range of high-quality equipment offered as standard also includes Xenon Adaptive Headlights, Park Distance Control, automatic air conditioning, an onboard computer and the audio system Radio MINI Visual Boost, which includes the Harman Kardon hi-fi speaker system.
Traditional principle, innovative technology:
The MINI Rocketman Concept.
The fascinating concept car being presented by MINI at the Auto
Shanghai 2011, demonstrates how the brand’s fundamental
principle of creative
use of space can be redefined by the
use of innovative technology in the
areas of body
construction, interior design and Infotainment. The
MINI
Rocketman Concept, which will be making its debut in Asia, is
being presented as a 3+1-seater with a unique spatial concept, 3
doors and a
length of just over 3 metres. Its characteristics
are oriented towards the multi-faceted demands of a modern target
group, the mobility requirements of
which are characterised
by driving fun, flexible use of space and comprehensive networking
with the personal living environment.
The innovatively designed interior of the MINI Rocketman Concept
offers
the driver, front seat passenger and further occupants
a generous amount
of space, also providing, if needed, a
fourth individual seat at the rear. Furthermore, the newly
conceived bodywork concept ensures comfortable entry and
wide-ranging possibilities for loading. Thanks to sidesills
integrated into the doors, the passenger entry area reaches far
into the interior. The
two-part tailgate consists of one
section which is attached to the roof and opens extremely high and
a lower section which extends out of the body in
the form of
a drawer.
The MINI Rocketman Concept body is shaped by an avant-garde
interpretation of time-honoured brand features. A carbon
spaceframe construction, whose striking surface structure is
visible from the outside both on the radiator grille and in the
interior, forms the basis for a weight-minimising construction.
Inside the car, leather covers and high-gloss painted surfaces
combine with armrests and trim strips made from a special paper
that has been pressed and
folded into the desired structure.
The control concept for the
MINI Rocketman Concept also
highlights new approaches. The customary Centre Speedo houses a
projection surface boasting 3D graphics presentation capability.
The display is operated using both the steering wheel buttons and
the integrated trackball. Furthermore, the MINI Rocketman Concept
features a removable control element for all comfort and
connectivity functions.
MINI Yours: the exclusive route to personalisation.
With the MINI, the MINI Clubman, the MINI Convertible and
the
MINI Countryman, the brand’s model diversity has
also reached a new peak on the Chinese automotive market.
Simultaneously, the possibilities to configure the vehicle
according to personal taste are being continually increased. MINI
is using its presence at the Auto Shanghai 2011 as a starting
signal for a particularly attractive range of special equipment.
The MINI Yours product portfolio being presented in Asia for the
first time creates unparalleled possibilities to configure a MINI
both according to personal preference and in the unmistakable
style of the brand. These exterior and interior design options
faithfully reflect the heritage of the brand and highlight the
designers’ appreciation of premium quality and eye for
creative ideas.
Among the features of MINI Yours are unusual paint finishes,
upholstery variants and interior colours, stylishly compiled
equipment packages and particularly attractive limited-edition
models. In addition to the
MINI INSPIRED BY GOODWOOD, the
Asian premiere of MINI Yours will also feature the presentation of
an exclusive edition of the MINI Clubman based on the MINI. The
MINI Clubman Hampton stands out with its innovative colour and
materials concept and top-quality specification, underscoring the
character of MINI Yours in an additional, concisely harmonised configuration.
The special features of the MINI Clubman Hampton include the
newly developed Reef Blue paint finish, exclusive light-alloy
wheels and specifically designed seats in Lounge Leather
upholstery. Inspired by a southwest London suburb, the MINI
Clubman Hampton picks up on the tradition established by the
success of earlier special-edition models like the MINI Park
Lane,
MINI Checkmate and MINI Convertible Sidewalk.
-
World premiere: the MINI INSPIRED BY
GOODWOOD.
With the MINI INSPIRED BY GOODWOOD, which will be making its world debut at the Auto Shanghai 2011, the principle of an unmistakable, exclusive and premium-quality small car is realised in a particularly concentrated form. The special edition fascinates with an exceptionally impressive exterior and interior design, which was conceived at the development centre of the British traditional brand Rolls-Royce in Goodwood. The MINI INSPIRED BY GOODWOOD, which was produced in a limited edition of 1,000 units, combines typical MINI driving fun with discerning craftsmanship, selected materials and a styling marked by typical British understatement of the world’s leading producer of luxury automobiles. -
Asian premiere: the MINI Rocketman
Concept.
Compact on the outside, but big on the inside, the “creative use of space” principle so beloved of the MINI brand enters a new dimension with the MINI Rocketman Concept. As a 3+1-seater with a vehicle length of little more than three metres (approx. 10 ft.), the concept car being presented to the general public for the first time at the Auto Shanghai 2011 offers new and innovative ways of generating maximum interior versatility within the smallest possible exterior dimensions – and offering unbeatable driving fun in the process. The MINI Rocketman Concept once again brings the traditional principles of the classic MINI
onto the road through the introduction of innovative ideas. The
MINI Rocketman Concept captures the imagination as a vision of urban mobility in the future through features such as its innovative seating and door concept, groundbreaking technologies for connecting its occupants with the outside world, and the lightweight structure of its body. Thanks to a new interpretation of the characteristic MINI design vocabulary, both the brand affiliation as well as the vehicle’s degree of innovation are immediately recognisable in the design of the concept car. -
Asian premiere MINI Yours and Chinese premiere of
the MINI Clubman Hampton:
Individuality is all part of the MINI character – and now the brand has introduced a highly exclusive new way of turning your car into a personally configured one-off. The factory-fit options from the MINI Yours product range combine quality and style with familiar MINI flair, helping to give the car a particularly expressive presence. Scheduled for launch in spring 2011, the MINI Yours range includes wonderfully expressive exterior paint finishes, upholstery variants and interior colours, as well as studiously configured equipment packages. Added to which, a limited-edition version of the MINI Clubman will be presented to mark the premiere of MINI Yours. The MINI Clubman Hampton embodies the unmistakable style of MINI Yours through carefully selected and precisely coordinated design features.