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PressClub Global · Article.

BMW lights the way into the future.

BMW Laserlights will be celebrating their world premiere as of autumn 2014. This highly efficient light source is arriving on our roads in a production car for the first time to provide the high beam in the BMW i8 headlight. Boasting an extremely long, unmatched range, the BMW Laserlights system completely redefines standards for safety, efficiency and design.

I12
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Technology, Research & Development
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Light and Sight
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BMW i
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BMW i8
 

Contents:

 

1.   BMW lighting development:
Enhanced safety, unmistakable brand identity. ...........................................  2

 

2.    BMW Laserlights set a new benchmark:
Production launch in autumn 2014. ............................................................  3

 

3.    BMW innovation in light design:
BMW Organic Light – OLEDs open up new avenues for styling. ..............  6

 

4.    BMW Selective Beam from BMW ConnectedDrive:
Permanent anti-dazzle high beam for a clearer view in the dark. ..............  8

 

5.    BMW Motorrad with innovative lighting concepts:
Enhanced safety and performance, appealing design. ............................  10

 

6.    BMW lighting technology:
Pioneering developments since 1971. .....................................................  14

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CO2 emission & DAT.

Fuel consumption figures based on the EU test cycle, may vary depending on the tyre format specified. Further information on official fuel consumption figures, specific CO2 emission values and the electric power consumption of new passenger cars is included in the guideline “Guideline for fuel consumption, CO2 emissions and electric power consumption of new passenger cars", which can be obtained from all dealerships, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at http://www.dat.de/en/offers/publications/guideline-for-fuel-consumption.html.

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