PressClub Canada · Article.
BMW lights the way into the future.
Thu Apr 10 09:00:00 CEST 2014 Press Kit
BMW Laserlights will be celebrating their world premiere as of autumn 2014. This highly efficient light source is arriving on our roads in a production car for the first time to provide the high beam in the BMW i8 headlight. Boasting an extremely long, unmatched range, the BMW Laserlights system completely redefines standards for safety, efficiency and design.
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Frank Strebe
BMW Group
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Contents:
1. BMW lighting development:
Enhanced safety, unmistakable
brand identity. ........................................... 2
2. BMW Laserlights set a new benchmark:
Production launch in
autumn 2014.
............................................................ 3
3. BMW innovation in light design:
BMW Organic Light – OLEDs
open up new avenues for styling. .............. 6
4. BMW Selective Beam from BMW ConnectedDrive:
Permanent
anti-dazzle high beam for a clearer view in the dark. .............. 8
5. BMW Motorrad with innovative lighting concepts:
Enhanced
safety and performance, appealing design. ............................ 10
6. BMW lighting technology:
Pioneering developments since
1971. ..................................................... 14