Do you need help? Please contact our support team from 9 to 17 CET via support.pressclub@bmwgroup.com.

PressClub Global · Article.

MINI and The Woolmark Company announce partnership. Focus on supporting young designers.

MINI and The Woolmark Company kick off the new year by announcing their partnership for 2018. The two brands can both claim expertise in the areas of design and innovation, and their collaboration is intended to promote the work of young designers. The early fruits of the partnership – a capsule collection in wool, designed by a series of up-and-coming fashion designers – will be shown in June this year at Pitti Uomo 94 in Florence.

Lifestyle
·
Lifestyle Products
·
Design, Concepts and Studies
 

Munich. MINI and The Woolmark Company kick off the new year by announcing their partnership for 2018. The two brands can both claim expertise in the areas of design and innovation, and their collaboration is intended to promote the work of young designers. The early fruits of the partnership – a capsule collection in wool, designed by a series of up-and-coming fashion designers – will be shown in June this year at Pitti Uomo 94, one of the leading international trade shows for men’s fashion and lifestyle, in Florence.

Partnering with The Woolmark Company, one of the most renowned supporters of emerging fashion designers worldwide, is the next step in the MINI brand’s involvement in fashion. Among the projects MINI has unveiled over the past two years are the MINI FLUID FASHION and MINI FASHION – BEYOND NATIVE capsule collections showcasing the work of promising international designers. "MINI is all about iconic design and an urban lifestyle. Like The Woolmark Company, we have a sharp eye for quality and the courage to challenge conventions. We are therefore looking forward to join forces and work together with a new group of innovative young designers," explains Esther Bahne, Head of MINI Brand Strategy and Business Innovation.

MINI and The Woolmark Company both have a history of questioning – and boldly reshaping – existing structures. This shared understanding of the need for innovation underpins the collaboration between the two brands. And so we can expect exciting projects that build on MINI’s design expertise and The Woolmark Company’s many years of experience in materials research and development.

The Pitti Uomo has been held in Florence twice a year since 1972. It promotes young, upcoming and sometimes unconventional fashion labels. MINI has been working with Pitti Immagine, an annual fashion industry fair in Italy, since January 2015. This collaboration opens a window into the partners’ shared passion for innovation, attention to detail and quality, as well as their ability to anticipate new trends.

Article Offline Attachments.

Article Media Material.

My.PressClub Login

PressClub Information

RSS NEWS FEED.

Open Website

With the PressClub RSS service, you can also receive publications as a news feed. Choose from various topic-specific feeds as needed, or use the feed with the latest articles to stay up to date.

CO2 emission information.

Fuel consumption, CO2 emission figures and power consumption and range were measured using the methods required according to Regulation VO (EC) 2007/715 as amended. They refer to vehicles on the German automotive market. For ranges, the NEDC figures take into account differences in the selected wheel and tyre size, while the WLTP figures take into account the effects of any optional equipment.

All figures have already been calculated based on the new WLTP test cycle. NEDC figures listed have been adjusted to the NEDC measurement method where applicable. WLTP values are used as a basis for the assessment of taxes and other vehicle-related duties which are (also) based on CO2 emissions and, where applicable, for the purposes of vehicle-specific subsidies. Further information are available at www.bmw.de/wltp and at www.dat.de/co2/.

Latest Facts & Figures.

Specifications of the BMW 5 Series Sedan, valid from 07/2024.
Fri Jun 28 09:53:00 CEST 2024
G60
5 Series
Specifications of the BMW 5 Series Touring, valid from 07/2024.
Fri Jun 28 09:50:00 CEST 2024
G61
Touring
Technical specifications BMW 220d Active Tourer, valid from 07/2024.
Mon Jun 10 10:38:00 CEST 2024
U06
Active Tourer
Show all

Change Search Settings.

Press Release
Press Kit
Speech
Fact & Figures
Spanish
  • Language of Attachment
  • Arabic
  • Chinese - simplified
  • Chinese - traditional
  • English
  • English - US
  • French
  • German
  • Hungarian
  • Italian
  • Japanese
  • Korean
  • Multilingual
  • Russian
  • Spanish
Updates
Top-Topic
Submit
Reset
 
Sun
Mon
Tue
Wed
Thu
Fri
Sat
 
Login