PressClub Global · Article.
MINI LIVING – BUILT BY ALL. MINI exhibits visionary living concept at the Salone del Mobile 2018.
Thu Mar 15 14:00:00 CET 2018 Press Release
At this year’s Salone del Mobile in Milan, taking place from 17 – 22 April, MINI has teamed up with London architectural firm Studiomama to present an installation entitled MINI LIVING – BUILT BY ALL. This living concept enables close collaboration between residents and architects, making it an excellent way of addressing each individual’s requirements.
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At this year’s Salone del Mobile in Milan, taking place from 17 – 22 April, MINI has teamed up with London architectural firm Studiomama to present an installation entitled MINI LIVING – BUILT BY ALL. This living concept enables close collaboration between residents and architects, making it an excellent way of addressing each individual’s requirements.
Architecture encouraging participation.
MINI
LIVING – BUILT BY ALL extends the underlying themes of MINI LIVING
(e.g. making creative use of a small living area) to include the
principle of participation. I.e. people, their individual needs and
ideas now play a more centre role. “Today’s standardised housing
market is limited in its ability to meet the requirements of the
individual,” says Oke Hauser, Creative Lead MINI LIVING, explaining
the approach behind the installation. “So our MINI LIVING – BUILT BY
ALL installation turns people into active creators and puts them back
at the heart of the design process. We believe the quality of a living
space is determined by how well the residents identify with their home.”
From concept to implementation.
Besides the
installation, MINI is once again setting up an experience area. The
MINI LIVING FACTORY OF IDEAS gives visitors the opportunity to create
their own visions for the living spaces of the future in the form of
models. The MINI LIVING installation itself is housed in an adjacent
room and showcases four example living space concepts along with a
public area, such as a communal kitchen or outdoor gym. It all adds up
to produce a self-contained micro-neighbourhood, while at the same
time demonstrating that even the interior of an empty building can be
put to good use for the future of urban architecture.
About MINI LIVING.
MINI LIVING is an initiative
first launched by MINI in 2016 with the aim of devising creative
architectural solutions for the urban lifestyles of the future. MINI
LIVING has already exhibited visionary concepts for shared and
collaborative living/working in our cities over recent years in Milan
with its MINI LIVING – BREATHE and MINI LIVING – Do Disturb installations.
The new installation will be on show at the Salone del Mobile on Via Tortona 32 in Milan, Italy from 17 – 22 April 2018.