PressClub Middle East · Article.
MINI LIVING – BUILT BY ALL. MINI exhibits visionary living concept at the Salone del Mobile 2018.
Thu Mar 15 15:59:10 CET 2018 Press Release
At this year’s Salone del Mobile in Milan, MINI has teamed up with London architectural firm Studiomama to present an installation entitled MINI LIVING – BUILT BY ALL. This living concept enables close collaboration between residents and architects, making it an excellent way of addressing each individual’s requirements. It shows how architecture can provide a creative response to the increasing scarcity of living space in urban areas.
Contacto de prensa .
Osama El-Sherif
BMW Group
Tel: +971-4-3129-964
send an e-mail
Autor.
Osama El-Sherif
BMW Group
Architecture encouraging participation.
MINI LIVING – BUILT BY ALL extends the underlying themes of MINI LIVING (e.g. making creative use of a small living area) to include the principle of participation. I.e. people, their individual needs and ideas now play a more centre role. “Today’s standardised housing market is limited in its ability to meet the requirements of the individual,” says Oke Hauser, Creative Lead MINI LIVING, explaining the approach behind the installation. “So our MINI LIVING – BUILT BY ALL installation turns people into active creators and puts them back at the heart of the design process. We believe the quality of a living space is determined by how well the residents identify with their home.”
From concept to implementation.
Besides the installation, MINI is once again setting up an experience area. The MINI LIVING FACTORY OF IDEAS gives visitors the opportunity to create their own visions for the living spaces of the future in the form of models. The MINI LIVING installation itself is housed in an adjacent room and showcases four example living space concepts along with a public area, such as a communal kitchen or outdoor gym. It all adds up to produce a self-contained micro-neighbourhood, while at the same time demonstrating that even the interior of an empty building can be put to good use for the future of urban architecture.
About MINI LIVING.
MINI LIVING is an initiative first launched by MINI in 2016 with the aim of devising creative architectural solutions for the urban lifestyles of the future. MINI LIVING has already exhibited visionary concepts for shared and collaborative living/working in our cities over recent years in Milan with its MINI LIVING – BREATHE and MINI LIVING – Do Disturb installations.
The new installation will be on show at the Salone del Mobile on Via Tortona in Milan, Italy from 17 – 22 April 2018.