PressClub Global · Article.
BMW Motorrad at INTERMOT 2018.
26.09.2018 Press Release
Two motorshow premieres and a wide-ranging support program attract visitors to the international motorcycle show in Cologne.
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Munich. Even before the 2018 season draws to a close, BMW Motorrad is already providing a taste of what will come in the following model year at the INTERMOT motorcycle show in Cologne from 3 – 7 October by presenting two motorshow premieres. BMW Motorrad invites all media representatives already at the INTERMOT motorshow on the press day (Tuesday, 2 October 2018), to an exclusive “press brunch” at 11.30 am.
Two new models and the 2018 model line-up live and up-close.
Every two years BMW Motorrad and over 1,000 companies in the two-wheel business from all over the world come together at the INTERMOT motorcycle show in Cologne to present their products ranging from motorcycles, scooters and e-bikes to 220,000 visitors. BMW Motorrad receives INTERMOT visitors at a stand covering 800 m² and provides an overview of its 2018 model range. The BMW R 1250 GS and BMW R 1250 RT, which were presented just a few days before, will celebrate their motorshow premiere in Cologne.
Apart from the current model range and the new products, visitors can
also explore the extensive range of accessories as well as the
innovative BMW Motorrad rider equipment at the BMW Motorrad stand. BMW
Motorrad also has its own stand again at INTERMOT Customized in hall
10. 14 exciting BMW custom bikes are displayed on an area covering 180 m².
Wide-ranging support program.
In addition an exciting and varied program with the motto “Make Life a Ride” awaits visitors. On Friday, 5 October there will also be the Pure&Crafted Campus 66 Special on the Campus Fichtenhain area in Krefeld which revives the spirit of the Pure&Crafted festivals on a smaller scale. As a special event on Saturday morning (6 October), there will be a joint ride-in from the campus to INTERMOT.
There will also be plenty of adrenaline around when the “Sultans of Sprint” launch their 1/8 mile sprint race, which BMW Motorrad will also take part in. And of course the current BMW Motorrad models will also be awaiting test riders on the test ride course.
Intermot Cologne, 3 – 7 October 2018
Opening hours: daily from 9 am to 6 pm
Location: Koelnmesse, hall 6 and hall 10, Messeplatz 1, 50679 Cologne
You will find press material on BMW motorcycles as well as BMW Motorrad rider equipment and Original BMW Motorrad Accessories in the BMW Group PressClub at www.press.bmwgroup.com.
In case of queries please contact:
Dominik Schaidnagel, Communications BMW Motorrad
Telephone: +49 89 382-50181, firstname.lastname@example.org
Markus Sagemann, Head of Product and Lifestyle Communications MINI, BMW Motorrad
Telephone: +49 89 382-68796 , email@example.com
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 30 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2017, the BMW Group sold over 2,463,500 passenger vehicles and more than 164,000 motorcycles worldwide. The profit before tax in the financial year 2017 was € 10.655 billion on revenues amounting to € 98.678 billion. As of 31 December 2017, the BMW Group had a workforce of 129,932 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.