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MINI Italy supports the Biosphera Genesis housing module project as part of the MINI Voices campaign.
03.02.2022 Press Release
MINI Italy renews its collaboration with Aktivhaus to promote the Biosphera Genesis project, a sustainable housing module focusing on human well-being and reducing the environmental impact of the building construction processes.
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Munich. With MINI VOICES, a platform has been created to bring together personalities and initiatives that can contribute to a more sustainable and socially responsible future, providing an opportunity to promote revolutionary impulses and share them with a wider global audience.
Within this context, MINI Italy has chosen to collaborate with a partner of excellence in the sustainability and construction sector: Aktivhaus-Nexlogic Group. The company specialises in the development of housing modules using the most advanced technologies in the world focusing on human well-being and reducing the environmental impact of the building construction processes. The collaboration between MINI Italy and Aktivhaus began in 2018 and it is renewed today with the presentation of the fourth generation of the Biosphera Project: Genesis.
Mirko Taglietti, CEO of Aktivhaus and creator of the Biosphera Project, said: "Genesis is the fourth generation of the self-sufficient regenerative biophilic housing module which has already won the Energy Globe Award, the most coveted sustainability prize in the world. Our main goal is to build and renew new-generation buildings that put humans, their senses, needs, physiology, health, and well-being at the center of the architectural and constructive project. Buildings capable of regenerating its inhabitants’ minds and energy.”
As a result of twelve years of research and scientific experimentation in collaboration with numerous organisations, universities, and companies, Biosphera Genesis is a 40 square meter actual self-sufficient container of life - an itinerant living unit that can be transported by road. Biosphera Genesis, which was inaugurated on 8 September 2021 in Venice on the island of San Servolo, is the only housing module in the world to integrate Biophilic Design, an architectural design feature aimed at creating a favourable environment for human health. It is a "passive" house that produces eight times the energy consumed and consumes 95% less energy than a traditional home. It was built using environmentally friendly materials and adheres to the Minimum Environmental Criteria (MEC).
Stefano Ronzoni, Director of MINI Italy, said: "We are delighted to support Mirko Taglietti and the Biosphera Project. MINI truly cares for the sustainability theme: the motto ‘BIG LOVE’ represents both the love we have for others as well as love for the environment and planet. We believe it is important to raise awareness for initiatives such as this that can boost everyday life in a sustainable manner”.
Biosphera Genesis is the first sensory growth chamber dedicated to the hotel industry, designed to combat stress. Inside of it, the visual, tactile and olfactory atmospheres found in nature are recreated through immersive experiences, demonstrating how it is possible to create an environment that positively affects our five senses. From the use of technologies that recreate the same conditions of light, temperature and colours between indoors and outdoors respecting the circadian rhythm, to the use of a virtual reality that reproduces sounds and scenarios existing in nature thanks to special headphones. Finally, the presence of Swiss pine wood, as an olfactory stimulator, helps the body to relax and to slow down the heartbeat.
Biosphera is an Italian project born to merge medicine and architecture, with sustainability at its core. Combining these elements is the starting point for creating environments capable of improving human health and lifestyle. Biosphera’s future is a protocol that will be used to design hotels, schools, buildings of any kind and function.
Biosphera Genesis was present at MINI’s BIG LOVE Days in Varano de’ Melegari from 2-3 October 2021. A MINI Cooper SE accompanied the housing unit during its international launch at the Venice Biennale in 2021 as part of the Venice Innovation Design. The vehicle represents MINI's response to the rising demand for sustainable and efficient mobility and demonstrated the benefits of being able to recharge the battery from the energy produced in excess by Biosphera Genesis.
In case of queries, please contact:
Sarah Bauer, Press Spokesperson Product Communication MINI
Andreas Lampka, Head of Communications MINI
Jennifer Treiber-Ruckenbrod, Head of Communications MINI and BMW Motorrad
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2021, the BMW Group sold over 2.5 million passenger vehicles and more than 194,000 motorcycles worldwide. The profit before tax in the financial year 2020 was € 5.222 billion on revenues amounting to € 98.990 billion. As of 31 December 2020, the BMW Group had a workforce of 120,726 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.
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MINI Italy supports the Biosphera Genesis housing module project as part of the MINI Voices campaign PDF, EN, 387.68 KB
MINI Italien unterstützt im Rahmen der Kampagne MINI Voices das Wohnmodulprojekt Biosphera Genesis PDF, DE, 385.32 KB