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BMW is partner of Art Basel in Hong Kong 2023. Cao Fei’s Digital Art Mode presented as part of Asia’s most renowned Art Fair.
Wed Mar 08 10:47:00 CET 2023 Press Release
From March 23-25, 2023, Art Basel in Hong Kong will take place at the Convention & Exhibition Centre (HKCEC), in the heart of the city. The show features premier galleries from Asia and beyond. It provides an in-depth overview of Asia-Pacific's astonishing diversity, as well as global artistic perspectives through Modern and contemporary works.
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Munich/Hong Kong. From March 23-25, 2023, Art Basel
in Hong Kong will take place at the Convention & Exhibition Centre
(HKCEC), in the heart of the city. The show features premier galleries
from Asia and beyond. It provides an in-depth overview of
Asia-Pacific's astonishing diversity, as well as global artistic
perspectives through Modern and contemporary works. As official
partner of the show, BMW will again provide the VIP shuttle service as
well as present its #DigitalArtMode and the new BMW i7.
BMW i7’s #DigitalArtMode which combines
automobile with art will be showcased at Art Basel in Hong Kong for
the first time. With the Digital Art Mode, BMW Group’s Cultural
Engagement, already existing for over 50 years now, reaches new
heights. It is the result of an intense collaboration with the
internationally renowned Chinese multimedia artist Cao Fei who also
designed the 18th BMW Art Car, the first of its kind to be entirely
digital. The Digital Art Mode focuses on the holistic user experience:
unique moments enhance BMW’s driving experience by creating a synergy
of the vehicle’s functions and its interior design. Depending on the
driving situation and the overall mood, a user experience featuring
both a functional and an emotional level can be created at the touch
of a button or via voice control. To that end, drive control and
steering control, mood lighting and sound as well as the color scheme
and graphics of the BMW Curved Display are precisely synchronized.
Art Basel in Hong Kong returns to the Hong Kong
Convention and Exhibition Centre (HKCEC) in March 2023 with 177
galleries from 32 countries and territories – a significant increase
from 130 exhibitors in 2022. The 2023 edition marks the return of all
the fair’s special sectors, including Encounters, the show’s sector
dedicated to large-scale works and curated by Alexie Glass-Kantor,
Executive Director of Artspace, Sydney; as well as Kabinett, featuring
thematic and focused presentations, making this the first Hong Kong
show to feature all special sectors since 2019. As well as
Conversations and Film
The BMW i7 defines a completely new level of
top-of-the-range design and technology. Like no BMW vehicle before it,
it stands for a new understanding of luxury that includes the needs
and well-being of the passengers as well as advanced digitalisation
and sustainability along the entire value chain.
To visit the show please note that entrance tickets are required:
BMW i7’s #DigitalArtMode at Art Basel in Hong Kong:
Hong Kong Convention and Exhibition Centre (HKCEC) – Level 3
Concourse
1 Harbour Road
Wan Chai
Hong Kong SAR, China
Private View (by invitation only)
Tuesday, March
21, 12 noon to 8pm
Wednesday, March 22, 12 noon to
5pm
Thursday, March 23, 12 noon to 2pm
Friday, March 24, 12
noon to 2pm
Saturday, March 25, 11am to 12 noon
Vernissage (by invitation only)
Wednesday, March
22, 5pm to 9pm
Show Hours
Thursday, March 23, 2pm to 8pm
Friday, March 24, 2pm to
8pm
Saturday, March 25, 12 noon to 6pm
CO2 EMISSIONS & CONSUMPTION.
*Consumption and emissions figures:
BMW i7 xDrive60: Power consumption in kWh/100 km (combined, WLTP): 19.6 – 18.4; Electric range in km (WLTP): 591 – 625; CO2 emissions: 0 g/km.