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New BMW brand campaign uses dancing octopus to visualise the Heart of Joy central control unit.

Fri Jun 20 08:00:00 CEST 2025Press Release

Archief

With its new brand campaign and “Meet Okto the Octopus” video, BMW provides an unusual insight into the operation of its new Heart of Joy central control unit. The star of the video is an octopus performing a perfectly coordinated underwater choreography – as an analogy for the way the Heart of Joy will intelligently coordinate key driving functions in future BMW vehicles, starting with the Neue Klasse models.

BMW
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Lifestyle
 

The BMW Group at Auto Shanghai 2025.

Wed Apr 23 04:15:00 CEST 2025Press Release

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Archief

+++ The road to Neue Klasse: BMW presents technology highlights of the next vehicle generations +++ First Neue Klasse model for China arrives in 2026 +++ BMW shows BMW Panoramic iDrive as a stand-alone version for the Chinese market and test vehicle BMW Vision Driving Experience with Heart of Joy and luminescent paintwork +++ MINI presents the new high-performance models from MINI John Cooper Works +++

 

Driving experience in a class of its own: BMW Vision Driving Experience shines in Shanghai with spectacular manoeuvres and gleaming paintwork.

Mon Apr 21 14:00:00 CEST 2025Press Release

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+++ Two days before the world's largest motor show, BMW demonstrates driving manoeuvres with the high-performance test vehicle BMW Vision Driving Experience +++ Lightning-fast Heart of Joy central computer takes the driving dynamics of future BMW models to a new level +++ Munich/Shanghai.

Shanghai
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Technology
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Concept Vehicles & Design
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Mobility of the future
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Special Vehicles
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Asia
 

Forward momentum through technology openness, strong product line-up and NEUE KLASSE: BMW Group on track for growth in 2025

Fri Mar 14 07:36:00 CET 2025Press Release

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+++ 2025: Slight Growth planned in sales volume +++ Group EBT targeted at previous year’s level +++ Higher Free cash flow expected +++ Slight Increase of BEV share in total sales planned +++ Due to a consistent strategy: Investments set to decrease from planned peak in 2024 +++ Technology openness as strategic competitive advantage +++ First NEUE KLASSE production vehicle will be the BMW iX3 +++

Finance, Facts, Figures
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Corporate
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De CO2 efficiency specificaties zijn vastgesteld op basis van de huidige toepasselijke tekst van de EU Verordening 2017/1151. De getoonde waarden zijn gebaseerd op het brandstofverbruik, CO2 waarden en energieverbruik volgens de NEDC cyclus voor de classificatie. Aanvullende informatie met betrekking tot het officiële brandstofverbruik en de specifieke CO2 uitstoot van nieuwe personenvoertuigen kan verkregen worden uit het “Brandstofverbruiksboekje van de RDW”, dat digitaal verkrijgbaar is via de link.

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