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New BMW brand campaign uses dancing octopus to visualise the Heart of Joy central control unit.

Fri Jun 20 08:00:00 CEST 2025Press Release

With its new brand campaign and “Meet Okto the Octopus” video, BMW provides an unusual insight into the operation of its new Heart of Joy central control unit. The star of the video is an octopus performing a perfectly coordinated underwater choreography – as an analogy for the way the Heart of Joy will intelligently coordinate key driving functions in future BMW vehicles, starting with the Neue Klasse models.

BMW
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Lifestyle
 

The BMW Group at Auto Shanghai 2025.

Wed Apr 23 04:15:00 CEST 2025Press Release

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+++ The road to Neue Klasse: BMW presents technology highlights of the next vehicle generations +++ First Neue Klasse model for China arrives in 2026 +++ BMW shows BMW Panoramic iDrive as a stand-alone version for the Chinese market and test vehicle BMW Vision Driving Experience with Heart of Joy and luminescent paintwork +++ MINI presents the new high-performance models from MINI John Cooper Works +++

 

Driving experience in a class of its own: BMW Vision Driving Experience shines in Shanghai with spectacular manoeuvres and gleaming paintwork.

Mon Apr 21 14:00:00 CEST 2025Press Release

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+++ Two days before the world's largest motor show, BMW demonstrates driving manoeuvres with the high-performance test vehicle BMW Vision Driving Experience +++ Lightning-fast Heart of Joy central computer takes the driving dynamics of future BMW models to a new level +++ Munich/Shanghai.

Shanghai
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Technology
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Concept Vehicles & Design
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Mobility of the future
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Special Vehicles
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Asia
 

Forward momentum through technology openness, strong product line-up and NEUE KLASSE: BMW Group on track for growth in 2025

Fri Mar 14 07:36:00 CET 2025Press Release

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+++ 2025: Slight Growth planned in sales volume +++ Group EBT targeted at previous year’s level +++ Higher Free cash flow expected +++ Slight Increase of BEV share in total sales planned +++ Due to a consistent strategy: Investments set to decrease from planned peak in 2024 +++ Technology openness as strategic competitive advantage +++ First NEUE KLASSE production vehicle will be the BMW iX3 +++

Finance, Facts, Figures
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ANNUAL GENERAL MEETING.

13 May 2026 – 10 a.m. CEST.

Watch the live webcast of the public session of the 106th Annual General Meeting of BMW AG.

 

open Streaming Website

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CO2 emission information.

I consumi di carburante e le emissioni di CO2 riportati sono stati determinati sulla base delle disposizioni di cui al Regolamento CE n. 715/2007 nella versione applicabile al momento dellomologazione.

I dati si riferiscono ad un veicolo con configurazione base effettuata in Germania ed il range indicato considera le dimensioni diverse delle ruote e degli pneumatici selezionati.

I valori sopra indicati sono già stati determinati sulla base del nuovo Regolamento WLTP (Worldwide Harmonized Light Vehicles Test Procedure) e sono riportati in valori equivalenti NEDC al fine di garantire il confronto tra i veicoli.

Latest Facts & Figures.

Technical specifications of the MINI John Cooper Works Convertible, valid from 11/2024.
Wed May 14 14:00:00 CEST 2025
John Cooper Works Convertible
Technical specifications of the MINI John Cooper Works, valid from 11/2024.
Wed May 14 14:00:00 CEST 2025
John Cooper Works
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